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The global automotive dashboard camera market size was USD 1.75 billion in 2019 and is projected to reach USD 2.74 billion by 2027, exhibiting a CAGR of 20.6% during the forecast period.
Automotive dashboard cameras are also known as in-car cameras or digital video recorders (DVRs). These are on-board cameras that are fitted onto the interior of the windshield or on the dashboard of the vehicle. Their primary function is to record high quality footage of activities outside or inside the vehicle. These consist of various features ranging from basic video recordings to advanced features such as date and time, inbuilt GPS, G-forces, and night vision recording. There are two major types - single channel and dual channel or multi-channel. The demand for dual channel cameras is growing at a faster pace owing to their enhanced features such as multiple direction video recording. Moreover, the type of camera and its recording quality plays a significant role in deciding the discounts on rewards offered by insurance companies. The video recording can be used as a proof in case of accidents or other mishaps for claiming insurance. Growing number of road accidents is creating demand for these devices across the globe. Rising safety awareness for vehicles and passengers among the OEMs as well as consumers is propelling the automobile manufacturing companies to integrate cameras in vehicles. Also, the companies are innovating and developing technologically-advanced cameras for automobiles that feature dual recording functionality, Wi-Fi connectivity, expandable memory card support, 4K resolution, TV output, GPS, and in-built microphone & speakers. These advanced systems assist in driving pattern analysis of new drivers, further supporting in improving their driving skills. High implementation of these cameras in all vehicle types for additional legal protection and insurance claims in accident cases and road fatalities is further propelling the market growth.
The outbreak of COVID-19, which initially started in Wuhan, China during December 2019, and eventually spread across the globe, has impacted the world economy. The World Health Organization declared the COVID-19 outburst a pandemic disease in March 2020. The pandemic situation, complete lockdown in major countries, and the rapid escalation in the number of infected patients has brought the whole manufacturing as well as service industries to a standstill. This has harshly impacted the supply chain across the globe, particularly those industries that are mostly reliant on China for raw materials, components, and other goods and services.
The automotive sector has also been impacted by several challenges owing to the outbreak of coronavirus pandemic. The present situation, wherein governments of various regions have enforced complete lockdown to contain the spread of the infection, has shattered the global automotive industry severely. This global economic crisis has affected the revenue of many businesses. Owing to this, people are shifting their investments in to stem their losses and focusing more towards buying utilities rather than fulfilling their luxury needs. This market is also deeply affected as private and commercial vehicle owners have redirected their investments in recovering their losses. Also, the automobile and component manufacturing units are being closed down across the world, customer’s footfalls in showrooms have fallen drastically, and automobile sales have plummeted. Moreover, according to experts, the impact of this pandemic may perhaps last for at least a couple of years. These statistics may induce people to save money for any such future events, thus hampering the growth of this market.
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High Adoption of Advanced Driver Assistance System (ADAS) in Vehicles to Accelerate the Market
Automotive dashboard cameras are gaining high popularity across the globe owing to the increasing trend of smart cameras. The integration of these smart cameras along with ADAS technology enables analysis of information and data such as distance and speed of the vehicle in front and also provides alert notifications to the driver. The demand for smart devices is increasing owing to their various advanced features such as high quality video recording capability and detection of on-road obstacles. Growing implementation of these smart devices in autonomous vehicles is propelling the growth of this market at a faster pace. Also, the night vision imaging feature of smart dashboard cameras is creating high demand in recently developed vehicles. The integration of WiFi components assists the driver to access real-time footage or replay old recordings. The dual channel camera is highly trending in the market owing to its multiple usage facility. These cameras enable the driver to record on-road activities as well as provide inside view of the vehicles. Rapid adoption of advanced technologies and development in the automotive industry and the integration of ADAS is propelling the demand for these camera devices across the world.
Increasing Number of Road Accidents and Thefts to Boost Market Growth
Earlier, car digital video recorders were only used by law enforcement agencies to record videos related to detect criminal activities. However, owing to rising safety concerns, the dash-cams are now being gradually installed not only in passenger cars but also in commercial vehicles. A significant factor that is driving the demand for such devices is the growth in the number of road accidents and thefts of vehicles. These cameras have become one of the most significant components in the automobiles as they reduce road accidents and thefts of vehicles. These cameras have multiple uses. The main reason for the high adoption of these cameras is its capability to capture high quality video recordings. The private as well as commercial vehicle owners are investing in these cameras to capture footages of road accidents and fatalities. Russia is a leading country to adopt these cameras in huge numbers owing to the high rate of vehicle accidents in the country. The dashboard camera is the most efficient evidence one can have for defending themselves, in case of road accidents or mishaps. All these factors make them a vital component of the vehicle to stay safe and avoid unwanted long-run issues.
Growing Cases of Insurance Fraud to Drive Market Growth
Cameras installed on the windscreen or on the dashboard of vehicles are primarily used to record videos of on-road activities. This camera has proven to be a vital component in vehicles in recent times. The video recordings captured by the cameras helps during road accidents and mishaps. This has proven to be a savior from fraudsters who plan on attaining money by performing deliberate accidents in the hope of getting paid by the victim. The footage recorded by the dashcam can be forwarded to the fraud investigating units or to the involved insurance companies to avoid any unnecessary payments. Also, since the alleged perpetrator is usually guiltless but has no way of proving it, the fraudsters exploit this situation to extort money from them by faking injuries in order to obtain insurance money from their insurance companies. Insurance fraud is said to be a huge crime across the world. These criminals claim that they have been agonized in a whiplash injury, or a back pain. These injuries are not identifiable by the doctors and cannot be proven. This may increase insurance rates and compel you to pay extra money for coverage. Numerous insurance companies are contributing to the upsurge in this camera sales by offering several discounts on car insurance as it reduces insurance frauds or claims by capturing footages. Therefore, to avoid this fraud and save oneself from paying unnecessary coverage, the vehicle owners are installing these cameras, thus driving the growth of market.
High Installation Cost and Invasion of Privacy May Hamper Market Growth
Dashboard cameras have become a vital component in vehicles, owing to their high quality video recording capability and other benefits such as the ability to measure speed and distance of the vehicle in front and detect obstacles on road. These advanced functionalities have created high demand in the global market. However, with these technologically advanced functionalities, the cost of the cameras has also increased. Also, the various features of these devices such as GPS, Wi-Fi connectivity, G-forces, motion detector, night vision, and ultra HD video capturing capability, and its ability to connect with ADAS technology has led to a great hike in the cost of production. Therefore, the high production cost ultimately drives up the installation cost of these cameras, which may hamper the market growth during the forecast period.
Furthermore, these cameras may invade the privacy of the passengers as well as the drivers. They may have a negative impact, especially on commercial vehicle drivers. Owners of cabs and commercial vehicles majorly install dual channel cameras in the vehicle to not only track the routes, but also to keep a watch on the driver’s movements. This may create a sense of insecurity in drivers as their privacy may be invaded. Not only will the drivers feel insecure, but also the passengers travelling in that vehicle may feel conscious and uncomfortable. This is one of the main reasons that can hamper the growth of this market.
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Advanced Technology Cameras to Dominate the Market
Based on technology type, the market is segmented into basic, advanced, and smart technology dashboard cameras. These camera systems consist of various features such as date and time, inbuilt GPS, Wi-Fi connectivity, G-forces, motion detection device, and night vision recording capability. They have not only gained high popularity in the passenger car segment, but also in the commercial vehicle segment. Taxi owners are installing advanced dual channel cameras in their cabs to monitor the routes as well as the behavior and events happening in the cab. Prominent private taxi services such as Uber, Bookmycab, and Lyft have adopted these advanced devices in their vehicles to enable a safe travelling experience for passengers and also to assist in providing greater driving convenience to the drivers. The transportation system has witnessed a great hike across the globe owing to the developing infrastructure and adoption of advanced technologies in transit trucks. The advanced dashcam device helps in tracking the transport routes, records on-road activities, and also monitors the movements of the driver.
The smart camera segment is also expected to witness tremendous growth in the forecast period. The accessibility of seamless wireless connectivity and growing demand for the installation of smart cameras along with advanced driver assistance system (ADAS) functionalities such as blind spot detection, collision avoidance systems, and lane departure warning systems are estimated to drive this segment in the coming years. Also, the demand for smart devices is increasing owing to their ability to record high quality footage and detect obstacles on roads. Increasing implementation of these systems in autonomous vehicles is leading the dashboard camera market growth at a faster pace.
The Dual Channel Dashboard Camera to Hold the Largest Market Share
Based on channel type, the market is segmented into single channel cameras and dual channel camera. The dual channel camera is a more widely used camera than the single camera across the globe and is estimated to grow rapidly during the forecast period. These cameras are gaining high popularity among private and commercial vehicle owners. Dual channel camera systems consist of two cameras with high-resolution feed for recording on-road activities as well as inside events in the vehicles. The video footages of road accidents recorded by these cameras help in claiming insurance by showing these recordings as evidences. Moreover, the dual dashcams are witnessing high demand by the private taxi services such as OLA, Uber, Bookmycab, Lyft, etc. These devices have also gained high popularity in the commercial vehicle segment owing to their dual recording capability. The dual dashcams have in-built GPS and Wi-Fi connection to assist the drivers in tracking live locations and also allow them to access through their smartphones. The trending impact and motion detection features not only help in detecting speed and distance of the vehicles in front, but also alert the drivers. Moreover, OEMs are constantly working towards innovating and developing their offerings. For example, Thinkware launched a two-channel F200 camera that records in full HD 1080p with wide dynamic range (WDR) and provides 720p HD at the rear of the vehicle. The camera also has an in-built Wi-Fi connection, which enables the drivers to link this type of camera straight to their smartphones, change settings, and simply download video footages.
The Passenger Car Segment to Lead the Market
Based on vehicle type, the market is segmented into passenger cars and commercial vehicles. The passenger car segment holds the largest share in the global market. Increasing urbanization, improving standard of living, as well as rise in the disposable income of people is encouraging them to purchase new cars which is ultimately increasing the number of production and sales of passenger cars across the globe. Moreover, rapid adoption of advanced driver assistance system (ADAS) in cars is propelling the passenger car segment. Also, the trend of dual cameras in cars is enabling greater comfort to drivers. The in-facing feature in the dual cameras enables detection of facial movements of the driver and also records the in-vehicle movements. This feature is compelling the cab owners to install these cameras in cars, thereby fueling the growth of the market.
The commercial vehicle market also shows a steady growth in this market owing to the implementation of cameras as well as adoption of ADAS in trucks.
North America Dashboard Camera Market Size, 2019 (USD Billion)
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North America leads this market share, owing to the high popularity of advanced automobile safety systems and stringent regulations imposed by governments in the region regarding vehicular safety. The US government passed a regulation on May 2018 to mandate the implementation of cameras in all types of vehicles in the country. Developed countries such as US and Canada are witnessing a high demand for these advanced cameras since the past few years owing to the rise in road accidents and fatalities, frauds in insurance claims, and growing safety concerns of pedestrians. All these factors are fueling the growth of this market in this region.
Europe stands after North America in terms of share in the market and is expected to grow rapidly during the forecast period. These are witnessing high popularity owing to the increasing insurance frauds in cases of road accidents and road mishaps. The video footage captured by these advanced cameras can be used as evidence against the “cash for crash” claims. Countries such as UK, Italy, and France are rapidly adopting digital video recorders in vehicles so as to record video footages for investigation purposes that can also be used as evidence in federal courts. The prominent automakers in the region are working towards developing advanced automotive cameras with the integration of high-end features such as Wi-Fi connectivity, GPS tracking, and G-sensors, thereby propelling the growth of the regional market.
Asia Pacific is also showing an exponential growth in the global market owing to the increasing urbanization coupled with the growing rate of road fatalities as well as upgradation in the government regulations and policies pertaining to road safety. Also, the rapid adoption of in-vehicle cameras especially by developing countries such as India and China is expected to boost the market growth in the coming years.
Panasonic Corporation, Pittasoft, and Garmin to Retain Their Top Market Position
Panasonic Corporation is a leading technology partner and public safety provider to businesses, law enforcement agencies, consumers and government agencies in North America region. The company offers technologically advanced systems and these type of cameras to various businesses.
Pittasoft Co. Ltd has set the standard in the car dashboard camera business since 2007. The company has taken this type of camera technology to the next level with its innovative Full-HD 1-channel and 2-channel cameras. It has also assisted its customers worldwide to maximize the utility of these devices by connecting car dashcam to smart devices through Wi-Fi connectivity and BlackVue Cloud services. The BlackVue Cloud service delivers instant access to playback, video sharing, and remote live view as well as emergency alarm notifications, location tracking, and backup of important footages.
An Infographic Representation of Dashboard Camera Market
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The global dashboard camera market report provides a detailed analysis of the market and focuses on key aspects such as leading companies, product types, and leading applications of the product. Besides this, the report offers insights into the market trends and highlights key industry developments. In addition to the factors above, the report encompasses several factors that have contributed to the growth of the market over recent years.
Value (USD billion)
By Technology Type
By Channel Type
By Vehicle Type
Fortune Business Insights says that the global market size was USD 1.75 billion in 2019 and is projected to reach USD 2.74 billion by 2027.
In 2019, the market value stood at USD 1.75 billion.
The market is projected to grow at a CAGR of 20.6% and will exhibit steady growth in the forecast period (2020-2027).
The advanced technology segment is expected to lead this market during the forecast period.
Increasing number of road accidents and theft of vehicles is creating demand is the key driving factor for the market.
Panasonic Corporation and Pittasoft Co. Ltd are the leading players in the global market.
North America dominated the market share in 2019.
Growing cases of insurance fraud is one of the main reasons that are expected to drive the adoption of these cameras.
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