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The global fruit powder market is witnessing robust growth due to the growing demand for healthy and natural products. The fruit powder is derived from the fruits by subjecting them to dehydration or freeze-drying. The fruit powders retain all the phytonutrients, taste, and flavour of the fruits, which imparts intense taste, dense source of nutrients, and colour to the end products. They are widely incorporated in bakery, confectionery, and other processed and packaged foods to enhance their texture, flavour, nutrient profile, taste, and appearance. Apart from food products, these are also incorporated in cosmetics and personal care products due to their antioxidant, anti-inflammatory, and soothing properties, which has positively impacted the market growth.
The fruit powders are scientifically proved to have various advantages in boosting overall health due to their high nutritional contents. This paves new opportunities for the manufacturers to develop new products incorporated with fruit powders for consumers seeking specific health benefits. For instance, in August 2019, Chaucer Foods Ltd. launched new freeze-dried fruit powders for the foodservice outlets to meet the increasing demand for healthy and natural ingredients.
The rising innovation in the food industry along with the growing inclination of consumers towards healthy and natural food products are the factors driving the fruit powder market. The incorporation of fruit powder is an innovative way to add natural flavours and nutrients to the food products without added chemicals and additives. Along with this, the increasing demand for convenience food incorporated with abundant health-promoting nutrients is driving the sales of fruit powder.
Key Market Driver -
Rising Inclination towards Natural and Nutritionally Rich Products
Key Market Restraint -
Seasonal Dependency for the Raw Material Procurement
The seasonal dependency for procuring the raw materials i.e. fruits is a major restraining factor in the market growth. The climatic changes directly impact on the crop production which leads to fluctuations in its price, leading to variations in the overall price of the end-product. Along with this, there are at times inconsistency in the quality of the product manufactured which is likely to hamper the market growth.
The key companies operating in the global fruit powder market are, Farmvilla Food Industries Pvt. Ltd., Nutradry Pty Ltd., Kanegrade Ltd., Doehler Group SE, Paradise Fruits, European Freeze Dry ApS, Saipro Biotech Pvt. Ltd., R. J. Van Drunen Farms, GacLife LLC, and Vinayak Ingredients (India) Pvt. Ltd.
Strawberry powder is likely to hold the major share in the market due to its wide production and consumption. According to Food and Agriculture Organization (FAO), China is the major producer and consumer of strawberries which has contributed in the market growth. Further, they are also known as a superfood as they are low in calories, rich in antioxidants, and packed with vitamins and minerals, are other factors boosting its market growth.
The incorporation of fruit powders in bakery products such as cookies, bread, pancakes and others is an effective way to produce high nutritional value products. Along with this, the extensive consumption of bakery products worldwide is a factor boosting segment growth. Furthermore, the functional beverages and ready-to-drink beverages sector offers new opportunities for the segment to flourish.
The favourable trends for functional food and increase in consumption of nutrient-rich sustainable products are the factor to boost the market growth in Europe in the forecast period. The consumers are demanding organic and clean-label nutrient-dense snacks that are free from chemical additives and preservatives. Further, the growing health-consciousness among the consumers has nudged the food manufacturers to incorporate them into various functional foods, which in turn is fuelling the regional market growth.
Asia Pacific region is anticipated to exhibit significant growth in the market in the upcoming years. This is due to the growing demand of consumers for convenient and healthy food products owing to their health consciousness. China and India are among the largest consumers of convenience food owing to the changing consumption patterns and increasing demand for innovative food products. Along with this, the acceptability, affordability, and availability of the fruit powder are the major factors propelling the regional market growth.
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