"Market Intelligence that Adds Flavour to Your Success"

Fruit Powder Market Size, Share & Industry Analysis, By Type (Banana, Mango, Strawberry, Grapes, Blueberry, Others), By Nature (Organic, Conventional), By Application (Food and Beverage [Bakery, Confectionery, Snacks, Condiments,Beverage] Pharmaceutical, Cosmetics and Personal Care Products) And Regional Forecast 2023-2030

Region : Global | Report ID: FBI104351 | Status : Ongoing



The global fruit powder market is witnessing robust growth due to the growing demand for healthy and natural products. The fruit powder is derived from the fruits by subjecting them to dehydration or freeze-drying. The fruit powders retain all the phytonutrients, taste, and flavour of the fruits, which imparts intense taste, dense source of nutrients, and colour to the end products. They are widely incorporated in bakery, confectionery, and other processed and packaged foods to enhance their texture, flavour, nutrient profile, taste, and appearance. Apart from food products, these are also incorporated in cosmetics and personal care products due to their antioxidant, anti-inflammatory, and soothing properties, which has positively impacted the market growth.

The fruit powders are scientifically proved to have various advantages in boosting overall health due to their high nutritional contents. This paves new opportunities for the manufacturers to develop new products incorporated with fruit powders for consumers seeking specific health benefits. For instance, in August 2019, Chaucer Foods Ltd. launched new freeze-dried fruit powders for the foodservice outlets to meet the increasing demand for healthy and natural ingredients.

The rising innovation in the food industry along with the growing inclination of consumers towards healthy and natural food products are the factors driving the fruit powder market. The incorporation of fruit powder is an innovative way to add natural flavours and nutrients to the food products without added chemicals and additives. Along with this, the increasing demand for convenience food incorporated with abundant health-promoting nutrients is driving the sales of fruit powder.

Key Market Driver -

Rising Inclination towards Natural and Nutritionally Rich Products

Key Market Restraint -

Seasonal Dependency for the Raw Material Procurement

The seasonal dependency for procuring the raw materials i.e. fruits is a major restraining factor in the market growth. The climatic changes directly impact on the crop production which leads to fluctuations in its price, leading to variations in the overall price of the end-product. Along with this, there are at times inconsistency in the quality of the product manufactured which is likely to hamper the market growth.

Key Players Covered:

The key companies operating in the global fruit powder market are, Farmvilla Food Industries Pvt. Ltd., Nutradry Pty Ltd., Kanegrade Ltd., Doehler Group SE, Paradise Fruits, European Freeze Dry ApS, Saipro Biotech Pvt. Ltd., R. J. Van Drunen Farms, GacLife LLC, and Vinayak Ingredients (India) Pvt. Ltd.

Strawberry powder is likely to hold the major share in the market due to its wide production and consumption. According to Food and Agriculture Organization (FAO), China is the major producer and consumer of strawberries which has contributed in the market growth. Further, they are also known as a superfood as they are low in calories, rich in antioxidants, and packed with vitamins and minerals, are other factors boosting its market growth.

The incorporation of fruit powders in bakery products such as cookies, bread, pancakes and others is an effective way to produce high nutritional value products. Along with this, the extensive consumption of bakery products worldwide is a factor boosting segment growth. Furthermore, the functional beverages and ready-to-drink beverages sector offers new opportunities for the segment to flourish.

Regional Analysis:

The favourable trends for functional food and increase in consumption of nutrient-rich sustainable products are the factor to boost the market growth in Europe in the forecast period. The consumers are demanding organic and clean-label nutrient-dense snacks that are free from chemical additives and preservatives. Further, the growing health-consciousness among the consumers has nudged the food manufacturers to incorporate them into various functional foods, which in turn is fuelling the regional market growth.

Asia Pacific region is anticipated to exhibit significant growth in the market in the upcoming years. This is due to the growing demand of consumers for convenient and healthy food products owing to their health consciousness. China and India are among the largest consumers of convenience food owing to the changing consumption patterns and increasing demand for innovative food products. Along with this, the acceptability, affordability, and availability of the fruit powder are the major factors propelling the regional market growth.

To gain extensive insights into the market, Request for Customization




By Type

  • Banana

  • Mango

  • Strawberry

  • Grapes

  • Blueberry

  • Others (Apple & Guava)

By Nature

  • Organic

  • Conventional

By Application

  • Food and Beverage

    • Bakery

    • Confectionery

    • Snacks

    • Condiments

    • Beverage

  • Pharmaceutical

  • Cosmetics and Personal Care Products

By Geography

  • North America (U.S., Canada, and Mexico)

  • Europe (Germany, France, Italy, Spain, U.K., Russia, and Rest of Europe)

  • Asia Pacific (China, India, Japan, Australia, and Rest of Asia Pacific)

  • South America (Brazil, Argentina, and Rest of South America)

  • Middle East & Africa (South Africa, UAE, and Rest of ME&A)

Key Industry Developments

  • In September 2019, GacLife LLC, launched Gac Superfruit Powder in the U.S. in order to provide its consumers with nutritionally enriched fruit powders along with diversifying its product portfolio.

  • In August 2018, Van Drunen Farms announced the launch of freeze dried maqui berry and acai berry fruit powders in North America to transform and create new ways of consuming fruits

  • Ongoing
  • 2022
  • 2019-2021


  • $4850

Personalize this Research

  • Granular Research on Specified Regions or Segments
  • Companies Profiled based on User Requirement
  • Broader Insights Pertaining to a Specific Segment or Region
  • Breaking Down Competitive Landscape as per Your Requirement
  • Other Specific Requirement on Customization
Request Customization Banner

Food & Beverages Clients

Fuji film

Client Testimonials

“This report is really well done and we really appreciate it! Again, I may have questions as we dig in deeper. Thanks again for some really good work.”

- U.S.-based biotechnology company focussing on treatment of chronic pain.

“Kudos to your team. Thank you very much for your support and agility to answer our questions.”

- Europe-based provider of solutions to automate data centre operations.

“We appreciate you and your team taking out time to share the report and data file with us, and we are grateful for the flexibility provided to modify the document as per request. This does help us in our business decision making. We would be pleased to work with you again, and hope to continue our business relationship long into the future.”

- India-based manufacturer of industrial and specialty intermediates with a strong global presence.

“I want to first congratulate you on the great work done on the Medical Platforms project. Thank you so much for all your efforts.”

- One of the largest cosmetics company in the world.

“Thank you very much. I really appreciate the work your team has done. I feel very comfortable recommending your services to some of the other startups that I’m working with, and will likely establish a good long partnership with you.”

- U.S. based startup operating in the cultivated meat market.

“We received the below report on the U.S. market from you. We were very satisfied with the report.”

- UGlobal hearing aids manufacturer.

“I just finished my first pass-through of the report. Great work! Thank you!”

- U.S. based solar racking solutions provider.

“Thanks again for the great work on our last partnership. We are ramping up a new project to understand the imaging and imaging service and distribution market in the U.S.”

- World’s leading advisory firm.

“We feel positive about the results. Based on the presented results, we will do strategic review of this new information and might commission a detailed study on some of the modules included in the report after end of the year. Overall we are very satisfied and please pass on the praise to the team. Thank you for the co-operation!”

- Germany based machine construction company.

“Thank you very much for the very good report. I have another requirement on cutting tools, paper crafts and decorative items.”

- Japanese manufacturing company of stationery products.

“We are happy with the professionalism of your in-house research team as well as the quality of your research reports. Looking forward to work together on similar projects”

- One of the Leading Food Companies in Germany

“We appreciate the teamwork and efficiency for such an exhaustive and comprehensive report. The data offered to us was exactly what we were looking for. Thank you!”

- Intuitive Surgical

“I recommend Fortune Business Insights for their honesty and flexibility. Not only that they were very responsive and dealt with all my questions very quickly but they also responded honestly and flexibly to the detailed requests from us in preparing the research report. We value them as a research company worthy of building long-term relationships.”

- Major Food Company in Japan

“Well done Fortune Business Insights! The report covered all the points and was very detailed. Looking forward to work together in the future”

- Ziering Medical

“It has been a delightful experience working with you guys. Thank you Fortune Business Insights for your efforts and prompt response”

- Major Manufacturer of Precision Machine Parts in India

“I had a great experience working with Fortune Business Insights. The report was very accurate and as per my requirements. Very satisfied with the overall report as it has helped me to build strategies for my business”

- Hewlett-Packard

“This is regarding the recent report I bought from Fortune Business insights. Remarkable job and great efforts by your research team. I would also like to thank the back end team for offering a continuous support and stitching together a report that is so comprehensive and exhaustive”

- Global Management Consulting Firm

“Please pass on our sincere thanks to the whole team at Fortune Business Insights. This is a very good piece of work and will be very helpful to us going forward. We know where we will be getting business intelligence from in the future.”

- UK-based Start-up in the Medical Devices Sector

“Thank you for sending the market report and data. It looks quite comprehensive and the data is exactly what I was looking for. I appreciate the timeliness and responsiveness of you and your team.”

- One of the Largest Companies in the Defence Industry
We use cookies to enhance your experience. By continuing to visit this site you agree to our use of cookies . Privacy.