Germany Food Service Market Size, Share & Industry Analysis, By Type (Full-Service Restaurants, Quick Service Restaurants, Institutes, and Others), 2023-2030

The Germany food service market size was USD 87.80 billion in 2022 and is projected to grow from USD 96.08 billion in 2023 to USD 183.55 billion by 2030, exhibiting a CAGR of 9.69% during the forecast period.

Germany, with more than 83 million populations is considered home to the wealthiest food & beverage consumers. Hence, Germany holds the largest market share in the European Union. Key market trends fueling the market size in Germany include changing health and wellness trends, convenience, and retail catering. In the German market, full-service and quick-service restaurants contribute to the largest market share in 2021. This is attributed to the strong presence of international chains in food service in Germany.

LATEST TRENDS

Buying Food Online Most Likely to Intensify the Market Growth In the Future

The trend of buying food online will most likely intensify in the future. Due to the growing number of established online platforms, established market players and new players are adapting to this trend and increasingly serving customers online. Companies also introduced their delivery services and added technological innovations that can improve customer experience by making it faster, more effective, and more convenient. According to the International Trade Administration, online consumer in Germany is projected to increase from 62.4 million in 2020 to 68.4 million in 2025. These factors augment Germany food service market share.

DRIVING FACTORS

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Change in Consumer Lifestyles is a Major Driver of the Germany Food Service Market

The increase in consumer foodservice spending towards more expensive food and beverages and the popularity of fast food is an essential factor in expanding the market size in Germany. Most millennials are leaning towards fast food consumption and their spending on quick service restaurants is increasing over their spending on traditional family restaurants. Therefore, the key manufacturers and stakeholders in the food service industry expand their business to capture the customer and helps in boosting the Germany food service market growth. For instance, in Germany, in September 2022, Essen's city center opened a 1,200m² food court in Rathaus Galerie Essen. The food court offers 14 food & beverage concepts from 9 am to 9 pm on Monday to Saturday. The new food court will also have a dedicated place to watch soccer, and consumers are able to enjoy snacks and meet friends and family in the new attractive food court.

RESTRAINING FACTORS

Growing Uses of Ready-to-Eat Food Products May Hamper the Market Growth 

The development of information and communication technology (ICT) has significantly affected the goods and services people buy and how they buy these products. There is a lot of competition in the market in the food industry, and manufacturers produce different varieties of products with more features according to consumer demand. Many food companies are launching dishes that consumers can eat in restaurants and get the home delivery in packaged form, decreasing consumers' spending on hotels and increase the  spending on packaged food. Therefore, consumers switch prominently and try different ready-to-eat food available in the market. Hence it impacts the growth of the market.

KEY INDUSTRY PLAYERS

Innovation in Food Service Industry Enhance the Market Growth

The market's competitive landscape depicts the presence of established and emerging food service companies. This industry is highly fragmented in the country owing to the presence of enormous small unlicensed establishments and global players with a majority of full service and quick service restaurants operating in the country. The industry's key players use innovative packaging and products with different tastes and flavours. The innovative packaging ideas of food served in Quick service restaurants (QSRs) helped the companies operating in the industry to acquire consumer attention and increase their market popularity. Some of the foodservice operators also launched healthy products to meet the customer demand in this market. For instance, in May 2021, Burger King Germany launched its plant-based menu, opening the fast food chain's first plant-based restaurant in Cologne, Germany. 

LIST OF KEY COMPANIES PROFILED:

• McDonald's (U.S.)


• Starbucks Corporation (U.S.)


• Restaurant Brands International (Canada)


• Block Gruppe (Germany)


• Dominos  (U.S.)


• Coffee Fellows Gmbh (Germany)


• Yum! Brands, Inc (U.S.)


• Sausalito Holding Gmbh (Germany)


• Hans im Glück Franchise GmbH (Germany)


• Darden Restaurants, Inc. (U.S.)

KEY INDUSTRY DEVELOPMENTS: 

• December 2022 – Domino's Pizza Germany launched "Oh Jacky" jackfruit pizza for the vegan consumers. It became the first QSR chain in Germany to launch a jackfruit pizza. It has already launched vegan pizza in countries like Spain, Australia, and U.K.


• August 2021 – Burger King launched the upgraded Ch'King Chicken Sandwich. The flavorful chicken sandwich continues to be served in healthy portions in restaurants.


• December 2022 – Germany's 'Coffee Fellows' opens its first store in Malta. The German coffee chain enters into its ninth European market and becomes one of only five coffee-focused branded cafe chains operating in Malta. It increases its presence in the market by opening its outlets in some different cities.

REPORT COVERAGE

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The market report provides a detailed analysis of the market. It focuses on key aspects, such as an overview of the German food service industry. The foodservice market includes an overview of the increasing food chain stores in Germany and new product launches, key industry developments such as mergers, partnerships, & acquisitions and the impact of covid-19 pandemic on the market. Besides this, the report also offers insights into the market trends and highlights key industry dynamics. In addition to the factors mentioned above, it encompasses several factors that have contributed to the market's growth over recent years.

Report Scope & Segmentation