Gift Retailing Market Size, Share & Industry Analysis, By Product (Greeting Cards, Jewelry, Flowers & Chocolates, Apparel & Accessories, Toys & Games, Home Décor, and Others), By Category (Festive Gifts, Personal Gifts, and Corporate Gifts), By Distribution Channel (Supermarket/Hypermarket, Departmental Store, Online/E-Commerce, and Others), and Regional Forecast, 2025-2032

The global gift retailing market size was valued at USD 475.00 billion in 2024. The market is projected to grow from USD 491.82 billion in 2025 to USD 630.52 billion by 2032, exhibiting a Compound Annual Growth Rate (CAGR) of 3.61% over the forecast period. Europe dominated the gift retailing market with a market share of 37.7% in 2024.

The market includes a broad category of products such as accessories, home décor items, toys, chocolates, and greeting cards. Increasing gift-giving traditions and raising interest in unique presents boosts these product sales. Moreover, growing disposable incomes and consumer spending power fuel global gift retailing market growth. In addition, numerous companies worldwide offer products that are intended to be presented as gifts. Various prominent players operating in the market include American Greetings Corporation, Card Factory, Ferns N Petals Pvt. Ltd, Macys Inc., and Archies Limited.

GLOBAL GIFT RETAILING MARKET SNAPSHOT

Market Size & Forecast:

• 2024 Market Size: USD 475.00 billion
• 2025 Market Size: USD 491.82 billion
• 2032 Forecast Market Size: USD 630.52 billion
• CAGR: 3.61% (2025–2032)

Market Share:

• Europe led the global gift retailing market with a 37.7% share in 2024, driven by deep-rooted gifting traditions, strong demand for premium and eco-friendly items, and a robust luxury retail ecosystem.
• By product, apparel & accessories maintained the largest market share, favored for their practicality, style, and suitability across diverse occasions.
• Online/e-commerce is emerging as the fastest-growing channel, fueled by digital convenience, gifting apps, and social media-driven trends.

Key Country Highlights:

• United States: High consumer spending, personalization trends, and a booming corporate gifting culture sustain market leadership in North America.
• Germany & France: Preference for sustainable and designer gifting solutions supports Europe's premium market segment.
• India & China: Expanding middle class, festive gifting customs, and e-commerce penetration drive rapid APAC growth.
• Brazil: Increasing tech adoption and festive enthusiasm fuel demand for smart gadgets and novelty items.
• UAE & Qatar: Tourism-driven purchases and corporate gifting demand bolster premium and luxury segments in the Middle East.

Gift Retailing Market Trends

Rising Demand for Personalized & Exclusive Gifts to Increase Market Growth

In recent years, consumer interest has shifted from generic gifting products to personalized items due to their uniqueness. These personalized gifts, such as engraved wallets, custom-designed picture books, and hoodies with special messages, are gaining popularity worldwide. Social media channels are also raising awareness about such gifting items, which is one of the key growing global gift retailing market trends. As a result, several companies are prioritizing providing customized products to increase their customer base. Moreover, brands are launching limited edition gifts that are available only for a limited period. These products are gaining popularity due to their exclusivity.

• Europe witnessed gift retailing market growth from USD 172.73 billion in 2023 to USD 179.08 billion in 2024.

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MARKET DYNAMICS

Market Drivers

Growing Gift Giving Custom on Special Occasions to Drive Market Growth

The practice of exchanging gifts such as clothing and sweets to express respect or appreciation is common across countries worldwide. Moreover, the gift-giving tradition is increasing for special events such as Valentine’s Day and Father’s Day. Furthermore, individuals are increasingly spending on celebrating special occasions owing to increasing spending power to improve social connections. For instance, as per the Greeting Card Association, a U.S.-based trade association, individuals in the country buy approximately 6.5 billion greeting cards yearly for occasions such as Mother’s Day and Christmas. Social media platforms also raise knowledge regarding different ways to celebrate these events which include new gifting ideas. These factors trigger sales of gift items and drive global market expansion.

Increasing Corporate Gifting to Boost Product Demand

Recent years have witnessed numerous companies offering gifts such as laptop bags, self-care kits, bluetooth speakers, and writing instruments to their business partners, workers, and customers to strengthen connections and make a positive impression. These gifts are also presented to employees to celebrate their achievements and on occasions such as Women’s Day and Diwali which accelerates overall gifts sales and supports market growth. Major players are also launching new products to meet consumer needs. For instance, in February 2025, TapWell, an India-based corporate gifting brand, expanded its portfolio by introducing new corporate gifting solutions, including office essentials, drinkware, and tech gadgets.

Market Restraints

Seasonal Demand & Fluctuations in Material Prices to Hamper Market Growth

The demand for gifting items is typically low during post-holiday seasons and economic downturns, whereas it is high during festival and holiday seasons. In this regard, the seasonal demand for these items can negatively affect the manufacturing planning and profitability of the companies operating in the gifts market. Furthermore, a range of materials, such as plastic, paper, wood, and ribbons, are used in the manufacturing of gift products. Variations in the cost of these materials owing to economic events, inflation, logistical issues, and geopolitical aspects can negatively impact the final product pricing and profit margin of the producer.

Market Opportunities

Increasing Interest in Eco-friendly Gifts to Provide Growth Opportunities

Individuals throughout countries are emphasizing a sustainable lifestyle and seeking organic and non-toxic products. As consumer consciousness about environmental issues such as resource exhaustion and pollution increases, the demand for eco-friendly and sustainable gifts is also increasing. Popular sustainable gift products include organic cotton bags, recycled paper notebooks, biodegradable phone covers, and sustainable apparel. In addition, the growth of various e-commerce websites worldwide is expected to boost online shopping for giftware in the coming years. These platforms allow individuals to easily buy gifts from multiple brands and send them to different locations, increasing their popularity and positively impacting the global gift retailing market forecast.

Market Challenges

Growing Competition and High Cost of Luxury Gifts to Impede Market Expansion

Numerous local and international brands offer products in the gift retailing market, which significantly increases competition. These brands use various strategies to appeal to end users and make more revenue. However, the high competition also results in challenges for companies by lowering sales and profitability. Brands also have to invest more in research and marketing to set apart from the growing competition. Furthermore, the high cost of luxury and premium gifting products such as luxurious fragrances, diamond necklaces, and exclusive sunglasses reduces demand among middle and low-income consumers.

Impact of COVID-19

The COVID-19 pandemic considerably reduced demand for gift items due to the cancellation of events such as weddings and birthday parties as individuals prevented social gatherings and celebrations to protect from the virus, which hampered global market growth. Limited consumer spending on non-essential products such as gifts and the closure of gift shops, departmental stores, and other retail establishments further declined product sales. However, product purchases significantly raised through e-commerce platforms owing to their safe payment and home delivery advantages.

SEGMENTATION ANALYSIS

By Product

Versatility and Practicality of Apparel & Accessories to Fuel Product Sales

Based on product, the market is divided into greeting cards, jewelry, flowers & chocolates, apparel & accessories, toys & games, home décor, and others.

The apparel & accessories segment dominates the global market in 2024 by 18.80%. Clothing such as customized t-shirts and baby apparel are commonly given as gifts as they are versatile and practical. Moreover, increasing demand for fashionable accessories such as handbags, watches, and belts for gifting purposes drives segmental growth.

• The greeting card segment is expected to hold a 6.33% share in 2024.

The jewelry segment held the second-largest global gift retailing market share in 2024, supported by the cultural practice of offering gold jewelry as a gift, especially in Asian countries.

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By Category

Increasing Focus on Celebrating Special Events to Boost Personal Gifts Demand

Based on category, the market is segmented into festive gifts, personal gifts, and corporate gifts.

The personal gifts segment held the largest market share in 2024, backed by the growing trend of celebrating events such as birthdays, Father’s Day, and Valentine’s Day by giving gifts. In addition, as income levels increase, the culture of personal gifting is expected to grow in the coming years. The personal gifts segment is likely to gain 57.60% of the market share in 2025.

The corporate gifts segment of the market is expected to grow at the highest CAGR in the near term. The surging number of corporate events with the focus on building goodwill through employee recognition and offering gifts triggers the segment’s expansion.

The festive gifts segment is expected to capture CAGR of 2.89% during the forecast period.

By Distribution Channel

Wide Product Categories Offered by Departmental Stores to Support Segmental Expansion

On the basis of distribution channel, the market is categorized into supermarket/hypermarket, departmental store, online/e-commerce, and others.

The departmental store segment is expected to record CAGR of 3.88% throughout the forecast period. These stores have separate sections for products such as apparel, cosmetics, jewelry, and toys which can be given as gifts, which increases consumer interest.

The online/e-commerce segment is anticipated to grow at the fastest rate in the forthcoming years. Online stores provide a convenient shopping experience by allowing individuals to easily deliver gifts at various locations, which boosts the growth of the online/e-commerce segment.

The supermarket/hypermarket segment is projected to attain 22.05%  

Gift Retailing Market Regional Outlook

Geographically, the global market is segmented into North America, Europe, Asia Pacific, South America, and the Middle East & Africa.

Europe

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Europe region dominated the market in 2024 with USD 179.08 billion. In 2023, the market value acquired USD 172.73 billion. Europe leads the global market, driven by the tradition of giving gifts on occasions such as birthdays, anniversaries, Easter, Christmas Eve, and New Year. Numerous high-income consumers in Europe also prefer luxury gifts, including designer clothing, luxury watches, and jewelry from high-end brands such as Valentino, Louis Vuitton, and Gucci. Furthermore, the surging sustainability trend throughout the region as a result of environmental issues accelerate sales of eco-friendly gift products, including bamboo jewelry boxes, plantable stationery combo, and indoor plants, increasing European market growth. The market in U.K. is estimated to be USD 33.52 billion in 2025.

The Germany’s market size is foreseen to be valued at USD 35.71 billion and France’s likely to be USD 28.41 billion in 2025.

North America

North America held the second-largest market in 2025 with USD 137.12 billion, exhibiting the second-largest CAGR of 3.24% during the forecast period. benefitted from high consumer disposable income, which triggered their spending on premium gifts. Individuals in North America are also inclined toward personalized and experience-based gifts, including custom-shaped magnets, engraved keychains, and printed coffee mugs. The U.S. holds the largest market share in North America, supported by the presence of several multinational corporations and startups in the country which boost sales of corporate gifts. Furthermore, young demographics in the U.S. prefer electronics, including bluetooth speakers, earphones, and powerbanks, as gifts. The U.S. is expected to acquire USD 87.50 billion in 2025.

Asia Pacific

North America held the second-largest market in 2025 with USD 137.12 billion, exhibiting the second-largest CAGR of 3.24% during the forecast period. benefitted from high consumer disposable income, which triggered their spending on premium gifts. Individuals in North America are also inclined toward personalized and experience-based gifts, including custom-shaped magnets, engraved keychains, and printed coffee mugs. The U.S. holds the largest market share in North America, supported by the presence of several multinational corporations and startups in the country which boost sales of corporate gifts. Furthermore, young demographics in the U.S. prefer electronics, including bluetooth speakers, earphones, and powerbanks, as gifts. The U.S. is expected to acquire USD 87.50 billion in 2025.

South America

South America region is to be anticipated the fourth-largest market with USD 44.26 billion in 2025. Numerous tech-savvy individuals in South America follow technological trends and prefer smart gadgets, including smartwatches and smart speakers, as gifts. Expanding retail infrastructure, including gift shops such as The Perfect Gift, The Gift Wrap Boutique, Lamudi Gift Shop, and Gifto Graphics across the region further increases product sales. In addition, South America’s gift retailing market is experiencing growth as consumer spending on festive celebrations is increasing, which raises the sales of giftware.

Middle East & Africa

High tourism in the Middle East & African countries such as Mauritius, Morocco, UAE, and Qatar is resulting in increased sales of products such as chocolates, liquor, and textiles by travelers as gifts for their friends and family, further driving regional growth. Furthermore, economic growth and technological advancements in the region leading to corporate infrastructure expansion are expected to accelerate demand for corporate gifts in the forthcoming years. The UAE market is anticipated to hit USD 15.25 billion in 2025.

COMPETITIVE LANDSCAPE

Key Industry Players

Offering a Wide Product Portfolio & Launching Campaigns to Attract More Customers

Numerous small and large-scale brands operate in the global market and emphasize innovating and adapting to changing consumer preferences. They focus on expanding their market shares by introducing new gift products for multiple occasions such as weddings, housewarming, birthdays, and anniversaries. A broad product portfolio, including items such as toys, chocolates, cards, flowers, and accessories, helps companies increase sales. Furthermore, providing customized and environmentally friendly products is a rising trend adopted by several companies. In addition, launching publicity campaigns and advertisements to highlight product offerings can assist companies in boosting brand awareness.

List of Key Gift Retailing Companies Profiled

• American Greetings Corporation (U.S.)
• Card Factory (U.K.)
• Ferns N Petals Pvt. Ltd (India)
• Macys Inc. (U.S.)
• Archies Limited (India)
• The Walt Disney Co (U.S.)
• Spencer Gifts LLC (U.S.)
• AG Custom Gifts (U.S.)
• funkypigeon.com Limited (U.K.)
• Enesco, LLC (U.S.)

KEY INDUSTRY DEVELOPMENTS

• April 2025: The Gifted Apple, a U.S.-based gift retailer, launched its new brick-and-mortar shop in Owensboro, U.S. The new store offers unique gifts for various occasions such as holidays and birthdays.
• November 2024: IGP (International Gifting Platform), an India-based gifts retailer, unveiled its new campaign, including an ad film that highlights anniversary gifting. The campaign helped the company increase its brand awareness.
• September 2024: Deliveroo, a U.K.-based online delivery brand, collaborated with Not On the High Street, a U.K.-based online marketplace, to expand its customized gifting service.
• September 2023: Xoxoday, a U.S.-based technology company, introduced its Diwali gifting options for corporates. The exclusive digital gifts are also eco-friendly and can be customized.
• March 2023: Clipper Teas, a U.K.-based Fairtrade tea company, introduced its organic gift box collection. The new product includes teabags developed using unbleached, biodegradable, and plant-based materials. It is available through Amazon and the company’s website.

REPORT COVERAGE

The market research report analyzes the market in-depth and highlights crucial aspects such as prominent companies, products, categories, and distribution channels. Besides this, it also provides insights into the market share and market trends. Additionally, the global gift retailing market analysis includes competitive analysis and key developments.

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Report Scope & Segmentation