Haircare Tools Market Size, Share & Industry Analysis, By Type (Scalp Massager, Hair Brush & Comb, Hair Oil Applicator, Hair dryers, Hair Straightener, and Others), By End User (Commercial and Individual), By Distribution Channel (Online and Offline), and Regional Forecast, 2025-2032

The global haircare tools market size was valued at USD 28.39 billion in 2024. The market is projected to grow from USD 29.37 billion in 2025 to USD 41.33 billion by 2032, exhibiting a CAGR of 5.00% during the forecast period. Asia Pacific dominated the haircare tools market with a market share of 96.23% in 2024.

Haircare tools are appliances or devices such as scalp massagers, hot air brushes, and combs developed to maintain, clean, and style hair. These products improve hair health and assist in easily styling hair. Growing emphasis on hair care, owing to consciousness regarding the significance of overall well-being, triggers demand for these tools that protect and strengthen hair. In addition, salons and hair stylists highly prefer these products to provide efficient and high-quality services. Internationally reputed companies, including Koninklijke Philips N.V., Wahl Clipper Corporation, Helen of Troy, Dyson Limited, and Panasonic Holdings Corporation, dominate the market space.

GLOBAL HAIRCARE TOOLS MARKET SNAPSHOT

Market Size & Forecast:

• 2024 Market Size: USD 28.39 billion
• 2025 Market Size: USD 29.37 billion
• 2032 Forecast Market Size: USD 41.33 billion
• CAGR: 5.00% from 2025–2032

Market Share:

• Asia Pacific dominated the haircare tools market with a 96.23% share in 2024, driven by rising self-care awareness, beauty influencer culture, and expanding disposable income across China, India, and Southeast Asia.
• Hair dryers led the market in 2024, favored for advanced drying technology, lightweight design, and frizz control. Scalp massagers are the fastest-growing tool, promoted for boosting circulation and improving hair health.
• Offline distribution remains dominant due to direct product trials and instant availability, though online platforms are rapidly growing with broader selection and competitive pricing.

Key Country Highlights:

• India & China: Surge in premium grooming tools as consumers embrace modern self-care routines and tech-enabled devices.
• U.S.: Market fueled by demand for smart brushes, AI-based stylers, and widespread salon infrastructure.
• Germany & France: DIY styling drives demand for high-performance dryers and straighteners in personal care regimes.
• Brazil & South Africa: Social media trends and influencer tutorials fuel Gen Z adoption; e-commerce boosts accessibility.
• UAE & Saudi Arabia: Premium beauty electronics thrive amid rising lifestyle spending and luxury brand presence.

MARKET DYNAMICS

MARKET DRIVERS

Increasing Focus on Haircare and Personal Grooming to Drive Market Growth

The prevalence of various hair issues and changing lifestyles has increased spending on hair care items, including quality hair care tools. Celebrities and beauty influencers have also increased the significance of grooming, resulting in individuals adopting hair appliances to improve their appearance. Moreover, consumers seeking salon-quality results at home through tools drive market growth. Furthermore, increasing the number of hairstylists and hairdressers demanding haircare equipment for hair cutting, styling, and coloring fuels sales. For instance, as per the Bureau of Labor Statistics, a U.S. government organization, over the period 2023-2033, hairstylists, hairdressers, and cosmetologists are likely to rise by around 7%. Moreover, nearly 89,100 job openings for these professionals are anticipated yearly over the decade.

MARKET RESTRAINTS

Heat Tools Related Damage and High Cost to Hamper Market Growth

Overuse of appliances such as blow dryers, curling irons, and hair straightening tools can lead to heat-related hair damage. Several consumers across countries have experienced problems such as hair dryness and scalp irritation due to the overuse of these tools. In addition, limited knowledge regarding the proper use of heat tools results in improper styling techniques, such as straightening or curling wet hair and incorrect blow drying, which can damage hair. These factors decrease product adoption and hamper the haircare tools market growth. Furthermore, the high cost of premium haircare equipment reduces sales among middle-income groups with a limited budget.

MARKET OPPORTUNITIES

Technological Advancements to Provide Growth Opportunities

Consumers across the globe demand advanced and efficient haircare equipment that provides fast results. As a result, key industry participants prioritize developing tools using modern technologies that increase the functionalities and overall quality of the product. For instance, in May 2025, Vega, an India-based personal care and beauty company, introduced its new haircare product, Vega LitStyle Hair Dryer Brush, featuring 360° airflow technology that helps quickly brush and dry hair. Tech-savvy end users highly prefer high-tech and advanced equipment, which helps companies accelerate sales.

HAIRCARE TOOLS MARKET TRENDS

Rising Demand for Energy-Efficient & Travel-Friendly Tools to Support Market Expansion

Growing interest in energy-efficient haircare equipment, owing to rising environmental consciousness, is one of the key global market trends fueling product sales. End users are also increasingly demanding equipment with a compact design, as it’s easy to carry while traveling. As a result, key players launch tools that suit user requirements. For instance, in June 2025, Koninklijke Philips N.V., a Netherlands-based health technology brand, introduced the Philips Hair Dryer 8000. The product consumes approximately 50% less energy and features a compact and lightweight design.

Segmentation Analysis

By Type

Fast Drying Capabilities and Advanced Features Boosted Hair Dryer Adoption

Based on type, the market is classified into scalp massager, hair brush & comb, hair oil applicator, hair dryers, hair straightener, and others. The hair dryers segment held the largest global haircare tools market share in 2024. Consumers highly prefer this product as it assists in removing excess moisture from hair, which makes it easier to manage and control frizz. The increasing development of advanced hair dryers with ThermoShield technology, high-speed airflow, and lightweight design further supports the segment’s growth.

The scalp massager segment will grow at the highest CAGR in the near term. The product is designed to boost blood circulation, which results in stronger and healthier hair. It also provides relaxation and removes dead skin cells, which promotes hair growth. These factors are expected to trigger product sales in the coming years.

By End User

Increasing Focus on Self-Care and Demand for Hair Styling to Drive Individual Segment Growth

Based on end user, the market is divided into commercial and individual.

The individual segment is set to lead the market over the forecast period. Younger generations highly prioritize physical appearance, increasing demand for haircare equipment for styling. Moreover, the rising emphasis on self-care triggers the adoption of scalp massagers and hair oil applicators and contributes to the segment’s growth.

The commercial segment is expected to grow at a considerable rate in the near term, backed by the growing number of professional hairdressers and hairstylists using quality haircare equipment to provide better services. Expanding hair salons globally also fuel product sales.

By Distribution Channel

Benefits of Direct Assessment & Immediate Product Availability Fuel Offline Sales

Based on the distribution channel, the market is bifurcated into online and offline. The offline segment dominates the global market. Individuals can explore multiple functionalities of styling products, such as hair dryers and straighteners, at offline shops such as brand stores and departmental stores. Haircare tools are also immediately available through these retailers, eliminating the waiting time for delivery. These factors increase preference for offline shopping and favor the segment’s growth.

The online segment is expected to grow at the fastest CAGR in the coming years. This channel offers a broad selection of haircare equipment from numerous niche and global brands. Online platforms also typically provide these products at discounted and competitive prices, increasing consumer interest.

Haircare Tools Market Regional Outlook

By geography, the market is categorized into North America, Europe, Asia Pacific, South America, and Middle East & Africa.

Asia Pacific

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Asia Pacific led the global market in 2024, driven by growing consciousness regarding wellness and self-care, which escalates sales of haircare products. Numerous beauty influencers also raise knowledge regarding innovative haircare equipment, such as cordless hairdryers and detangling brushes. In addition, rising disposable income in nations including India and China due to employment opportunities and economic growth leads to improved consumer lifestyles. This factor accelerates the adoption of high-quality personal grooming and styling items such as haircare tools.

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North America

North America held the second-largest market share, around 29% in 2024. Younger demographics in the region emphasize following the latest hair styling trends and haircare routines, contributing to the rising sales of haircare tools. Rapidly scaling retail infrastructure also provides easy access to various regional haircare equipment. The U.S., the most prominent domestic market, benefited from growing sales of innovative products such as smart hairbrushes and AI-powered straighteners among technologically adept individuals. Several well-established hair spas and salons in the country, such as Van Michael Salons, Black Orchid Salon, and Method Hair, further favor haircare equipment market growth.

Europe

The European market is anticipated to grow significantly in the coming years, favored by the growing fashion industry across Germany, Italy, the U.K., and France, setting new hair styling trends and accelerating product sales. Well-reputed brands such as Koninklijke Philips N.V., Elchim, and Bio Ionic offer a range of European haircare equipment. Furthermore, numerous affluent consumers prefer high-tech and premium-quality tools. In addition, hair dryers that pre-dry or straighten curly hair are becoming increasingly popular as Do-it-Yourself (DIY) tools, fueling the surge in their demand across the region.

South America and Middle East & Africa

South America and the Middle East & Africa markets are driven by the rising popularity of haircare routine videos and hair styling tutorials involving various haircare equipment, notably among Gen Z and millennials. The emerging product design trends in the global hair styling tools market will also positively influence innovation in haircare tools in the near term. In this respect, the expanding global hair styling tools industry will fuel imminent innovation, propelling progress in haircare technology. Furthermore, increasing inclination toward e-shopping, owing to its flexibility and convenience, and expanding e-commerce platforms providing multiple haircare tools, escalates market expansion.

COMPETITIVE LANDSCAPE

Key Industry Players

Developing a Wide Range of Products with Advanced Features to Attract More Customers

The global haircare tools market is fragmented, with companies such as Koninklijke Philips N.V., Wahl Clipper Corporation, Helen of Troy, Dyson Limited, and Panasonic Holdings Corporation accounting for a significant share.

The global haircare equipment market comprises numerous producers providing a broad category of haircare tools such as hair brushes, hair dryers, scalp massagers, and curling irons to meet the needs of several consumers. Prominent market players develop these tools using innovative technologies, including advanced features that enhance product quality. Furthermore, expanding the sales network at key locations across countries by partnering with well-established retailers and opening brand stores is a significant strategy implemented by several companies to boost sales.

LIST OF KEY HAIRCARE TOOL COMPANIES PROFILED

• Koninklijke Philips N.V. (Netherlands)
• Wahl Clipper Corporation (U.S.)
• Helen of Troy (U.S.)
• Dyson Limited (Singapore)
• Panasonic Holdings Corporation (Japan)
• Conair Corporation (U.S.)
• Spectrum Brands, Inc. (U.S.)
• Solano International (U.S.)
• Elchim (Italy)
• Bio Ionic (Sweden)

KEY INDUSTRY DEVELOPMENTS

• February 2025: Cécred, a U.S.-based beauty brand, introduced its hair tools collection, including The Rake Comb, The Parting Tail Comb, The Vented Paddle Brush, and The Wide Tooth Comb. These products are available on the company’s website.
• October 2024: Wavytalk, a U.S.-based hair tools brand, introduced its new product, Pro Steam Hair Straightener Brush, developed in collaboration with Danielle Athena, a U.S.-based social media influencer.
• July 2024: GHD, a U.K.-based haircare brand, introduced its new blow-dry brush designed to easily dry and detangle hair without heat damage.
• January 2024: L'Oréal Groupe, a France-based personal care products company, launched its new hair drying tool, Airlight Pro, suitable for both individuals at home and beauty professionals. The product was introduced at the Consumer Electronics Show, a tech event in the U.S.
• January 2022: GIMME Beauty, a U.S.-based haircare products company, unveiled its cordless hot tools collection suitable for all hair types.

REPORT COVERAGE

The global haircare tools market report provides market size & forecast by all the segments. It includes details on the haircare equipment market trends and market dynamics expected to drive the market in the forecast period. It offers information about the key regions/countries, key industry developments, new product launches, and details on key countries' partnerships, mergers, and acquisitions. The global market analysis also covers a detailed competitive landscape with information on the market share and profiles of key players.

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Report Scope & Segmentation