Heated Sweater Market Size, Share & Industry Analysis, By Material (Down, Fleece, Polyester Blends, and Others), By Power Rating (Below 9 Volts and 9-20 Volts), By End-User (Men and Women), and Regional Forecast, 2025-2032

The global heated sweater market size was valued at USD 19.41 million in 2024. The market is projected to grow from USD 21.42 million in 2025 to USD 44.65 million by 2032, exhibiting a CAGR of 10.97% during the forecast period. North America dominated the heated sweater market with a market share of 40.96% in 2024.

Heated sweaters with customizable temperature adjustment features provide relaxation to users in outdoor cold climate settings. These products significantly reduce the users’ reliance on external heating systems and aid in the health benefits of added muscle and joint mobility while playing sports in the winter seasons. Manufacturers consistently launch celebrity-endorsed campaigns to promote heated jackets and sweaters globally. These campaigns mainly promote the health benefits of heated jackets and sweaters in muscle & joint mobility, driving the product demand across many countries.

• For instance, in November 2024, Ororo launched a campaign to promote its recently unveiled heated apparel brand’s Skiwear Collection of heated clothing, including St. Mortiz Thermolite Heated Snow Jacket and Monte Rosa 3-Zone Heated Snow Sweater Pants available in the U.S. market.

GLOBAL HEATED SWEATER MARKET SNAPSHOT

Market Size & Forecast:

• 2024 Market Size: USD 19.41 million
• 2025 Market Size: USD 21.42 million
• 2032 Forecast Market Size: USD 44.65 million
• CAGR: 10.97% from 2025–2032

Market Share:

• North America held the largest share at 40.96% in 2024, driven by strong snow sports participation and high consumer spending on heated apparel in the U.S. and Canada.
• Fleece-based heated sweaters led the material segment in 2024 due to their superior insulation and compatibility with integrated heating systems.
• Heated sweaters below 9 volts dominated power rating share due to balance in warmth and battery efficiency, while men accounted for the larger end-user segment due to higher winter sport engagement.

Key Market Highlights:

• U.S. & Canada: Strong demand from winter athletes and consistent product launches, including Ororo’s Pathfinder and Skiwear collections, bolster regional leadership.
• Europe: Fastest-growing region due to biking, skiing, and technical textile advancements; high preference for fleece-based smart apparel.
• China & India: Rapid winter sport adoption, expanding smart apparel manufacturing, and strong retail presence boost Asia Pacific growth.
• Japan & South Korea: Demand driven by bikers and outdoor enthusiasts preferring heated gear in colder regions.
• Middle East & South America: Growth driven by indoor skiing infrastructure in the UAE and Saudi Arabia, and heated clothing adoption in Brazil and Argentina.

HEATED SWEATER MARKET TRENDS

Growing Trend of Outdoor Custom Clothing to Flavor Market Growth

The growing trend of custom outdoor clothing solutions including the usage of sweaters of personalized temperature settings, colors, and design for a particular outdoor activity favor global market growth. In addition, increasing winter sport facilities’ demand for the logo-printed custom heated clothing for their players support to the future development of the market.

MARKET DYNAMICS

MARKET DRIVERS

Rising Number of Snow Sports Participants to Favor Market Growth

The rising demand for innovative apparel, the growing number of snow sports enthusiasts participating in snow sports activities, and their preference for heated hoodies with heat regulating settings & control mechanisms drive the global heated hoodies demand. For instance, Snow Sports New Zealand, Inc., a snow sports organization, reported a 17.39% increase in the net revenues from the snow sport-related events held in New Zealand, which reached USD 5.8 million by the year that ended 30^th June 2024. In addition, advancements in the development of such products featuring smartphone application connectivity and remote control interfaces support the future development of the global market.

MARKET RESTRAINTS

Wide Availability of Alternative Clothing to Restrain Market Growth

The wide availability of alternatives to heated hoodies/sweaters, including affordable casual sweaters without being equipped with body heat aiding systems, coupled with the higher cost of heated hoodies/sweaters, restrains its demand among worldwide consumers. In addition, the incidences of rechargeable battery malfunctioning in the overall heated jacket and sweater systems negatively impact demand globally.

MARKET OPPORTUNITIES

Emergence of Heated Sweaters with Energy-Efficient Heating Systems to Favor Market Growth 

Increasing consumers’ accessibility to energy-efficient heated clothing and products made of recycled or natural material blends is expected to create newer heated sweater market growth opportunities. In addition, consistent manufacturers’ production of recycled plastic, organic cotton, wool, and other eco-friendly material-based warm clothing items and their accessibility to heated clothing tool manufacturers, including Milwaukee Tool and others, favor product demand globally. Advancement in the development of innovative heating elements also creates newer business growth avenues in the market.

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Segmentation Analysis

By Material

Higher Demand for Fleece-based Heated Sweaters Result in Fleece Segment to Lead Market

The global heated sweater market analysis, based on the products made-up of various material types, including down, fleece, polyester blends, and others.

Fleece fabrics consist of a unique structure that traps air and creates a layer of insulation to keep users warm. In addition, in comparison to other material types, fleece fabrics are softer and skin-friendly in nature. The higher consumer preference for fleece-based heated hoodies resulted in the fleece segment exhibiting a dominant global heated sweater market share in 2024. During the production process, the manufacturers can better install heating systems with fleece fabric, resulting in the wider availability of fleece-based heated jackets across many countries.

The increased demand for down-based hoodies featuring targeted body warming in the cold environment supports the development of the down segment during the forecast period of 2025-2032. In addition, higher professional snow sport athletes' preference for the down-based products featuring short circuit protection from the heating system contained in the product results in considerable revenue generation from the down segment.

Shifting manufacturers’ production preference toward cotton-polyester blend or recycled polyester a-based heated jackets and sweaters to cater to winter clothing demand of the eco-conscious consumers drives polyester blend segmental revenue growth. In addition, the growing popularity of wearing water-resistant apparel made of polyester blends supports the product demand globally. 

Others segment covers the market analysis on various material types of the product, including acrylic, cashmere, wool, alpaca, and others. Broadening consumers’ necessities of wearing heated hoodies/sweaters or different fabric material ranges drive others segmental growth.

By Power Rating

Significant Usage of Moderate Power Rated Heated Clothing Resulted in Below 9 Volts Segment to Lead 

The global market is bifurcated by power rating into below 9 volts and 9-20 volts.

Heated sweaters with moderate power ratings, including 5 volts and 7.4 volts, offer adequate warming to the human body and provide a good balance of battery life with its performance. Significant usage of such moderate battery-powered heated hoodies/sweaters resulted in the below 9-volt segment dominating the global market.

The increasing usage of products with 12-volt power source systems in heavy-duty applications, including construction works, forestry, winter sports, and others, accelerates 9-20 volts segmental revenue growth at the fastest rate during the forecast period of 2025-2032.

By End-User

Higher Men’ Inclination Toward Winter Sports Gaming Resulted in Men Segment to Lead Market

Based on end-users, the market is bifurcated into men and women.

Higher men’s inclination toward winter sports and their preference for sophisticated heating technology-based sweaters result in the men segment holding a dominant market share. In addition, the increasing number of men travelers’ spending on winter holiday packages to play skiing and snowboarding at snow court facilities accelerate men segmental revenues.

The women segment is slated to grow at the fastest growing CAGR during the forecast period of 2025-2032. The rising number of women snow sports participants and their preference for heated jackets and sweaters of sleek & versatile designs favor women's segmental revenue growth at the fastest rate during 2025-2032. 

• According to the National Ski Areas Association (NSAA), in the financial year 2022-23, men accounted for around 62% of the total ski snow sports participants, compared to 38% of the women in the U.S.

Heated Sweater Market Regional Outlook

The market is categorized by geography into North America, Europe, Asia Pacific, and the Rest of the World.

North America

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North American region exhibited a leading global market share in 2024. The region’s market is projected to grow at the second fastest rate during the forecast period of 2025-2032. The presence of a higher number of snow sports participants and their spending on heated clothing resulted in significant product revenue generation in the U.S. and Canada. In addition, the growing number of snow sports courts accelerates product demand in the region. 

• According to the Canadian Ski Council (CSC), in 2022/23, there were 2.8 million more Canadian active skiers and snowboarders compared to the previous year.

Europe

European region exhibited a second-leading global heated sweater market share in 2024. The European market is expected to grow at the fastest rate during the forecast period of 2025-2032. The higher number of winter sports participants & bike riders and their preference for fleece-based heated jackets and shirts resulted in considerable product revenue generation from the European region. In addition, the advancements in the development of technical textile products, including electrically heated clothing and manufacturers’ efforts to produce smart sensor-based products, positively contribute to European market development during 2025-2032.

Asia Pacific

The market in the Asia Pacific region is mainly driven by the growing number of smart clothing manufacturers and retailers, broadening its retail base in China, India, and Southeast Asia. In addition, a rising number of bike riders preferring smart heating technology-based heated hoodies/sweaters and jackets while bicycling in snowside areas drives market growth in South Korea and Japan. Increasing winter sports participation rates of outdoor enthusiasts in China and India also accelerates product demand in these countries.  

• According to the National Bureau of Statistics of China, from 2015 to 2022, around 346 million Chinese people participated in outdoor and indoor winter sports-related leisure activities.

Rest of the World

Growing awareness regarding the availability of heated hoods & sweaters and increasing construction of indoor snow skiing and snowboarding facilities in Saudi Arabia, UAE, and South Africa accelerate product demand in these countries. In addition, a rising number of bicyclists preferring sophisticated heated element technology-based products in Brazil, Argentina, and Colombia drive product revenues in the South American region.

COMPETITIVE LANDSCAPE

Key Industry Players

Consistent Key Players' Portfolio Expansion Activities to Enable Them to Dominate Global Market 

The global market is concentrated with companies such as Ororo Heated Apparel, G-heat Group SAS, JTL Garment, and others. These players focus on launching an innovative range of sweater hoodies and jackets to build their portfolio of heating clothing items and strengthen their presence in the global heated sweater industry.

• For instance, in September 2024, Ororo Heated Apparel launched the Pathfinder Collection, a street-style range of winter wearables, including Stargazer Quilted Heated Hoodie, Daybreak Heated Anorak, Cityscape Heated Bomber Jacket, and Downtown Rain Trench.

LIST OF KEY HEATED SWEATER COMPANIES PROFILED

• Ororo Heated Apparel (U.S.)
• Venustas Heated Apparel (U.S.)
• G-heat Group SAS (France)
• Fieldsheer Apparel Technologies (U.S.)
• Gobi Heat (U.S.)
• Venture Heat (U.S.)
• Milwaukee Electric Tool Corporation (U.S.)
• JTL Garment (China)
• Gerbing Heated Clothing B.V. (Netherlands)
• Makita Corporation (Japan)

KEY INDUSTRY DEVELOPMENTS

• February 2025: Gerbing Heated Clothing, a manufacturer of heated hoody sweatshirts, established a partnership with Lemans Corp. to increase its product reach through the partnered company’s more than 8,000 U.S.-based dealer stores.
• October 2024: ororo Heated Apparel launched a collection of inaugural workwear collection, an eight-piece line design including Flagstaff Men’s Heated High-Visibility Jacket, sweater vests, and pants.
• October 2022: Venustas Heated Apparel launched classic unisex heated jacket with adjustable hood/sweater design. The product is available in the black and gray colors. The product can lasts up to the 7.4 volt battery backup of 10 hours.  
• July 2022: Milwaukee, a heated clothing manufacturer, launched the Men’s and Women’s Heated Gear lineup, including next-generation vests, jackets, and sweater hoodies made of four-way stretchable fabric.

REPORT COVERAGE

The global heated sweater market analysis provides market size & forecast by all the segments included in the report. It contains details on the market dynamics and trends expected to drive the market in the forecast period. In addition, it provides information on key industry developments, new product launches, and details on partnerships, mergers & acquisitions. Itcovers a detailed competitive landscape with information on the market share and profiles of key players.

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Report Scope & Segmentation