Heated Clothing Market Size, Share & Industry Analysis, By Product Type (T-shirt, Sweater, Jacket) By Power Rating (3-5 Volts, 5-7 Volts, 7-20 Volts), By End-Use (Men, Women) and regional Forecast, 2024-2032

Heated clothing is an outfit that is intended to be used in cold-weather conditions for sports, and activities, such as trekking, motorcycle riding, winter biking, downhill skiing, and others. Various benefits of heated clothing include upsurge muscle efficiency, increase flexibility, reduce stiffness, and others which are highly crucial in work and sports in cold weather conditions. The rising number of researchers and astronomers working in extremely cold places such as Arctic and Antarctica also drive more needs of the product as it helps them to function better under those extreme environments. Furthermore, there is a growing demand among people who are suffering from various types of sickness as it assists to uphold the amount of heat essential for the body in making them feel better.

The rising popularity of various types of winter sports such as snowboarding, ice skating, sledding, and others propel the need of the product as heated clothing goes beyond a normal jacket or sweaters in keeping the body warm. According to the data published by the Snowsports Industries America 2019, 24.6 million people are anticipated to contribute in winter sports during the winter of 2018/19. Furthermore, there is an escalating demand of the product by people who are operating and training in search and rescue operations, as their job sometimes requires spending days and nights even at an extreme cold weather condition. Additionally, there is an escalating usage of the product by people with a health condition such as bronchitis, pneumonia, and others as it tends to get worsen in colder places. Likewise, the rising number of people visiting there friends and family living in cold places intensifies the use of the product as it is helping to adopt the new and unfamiliar freezing environment. 

Nevertheless, large number of people still don’t have much awareness of the functionality, benefits, and the work of heated clothing products act as a restraining factor for the market growth.

Key Market Driver -

The increasing popularity of various types of winter sports activities act as a driving factor for the market growth.

Key Market Restraint -

The lack of awareness of the product act as a hampering factor for the market growth

Key Players Covered:

ORORO Heated Apparel, Robert Bosch GmbH, Dewalt, Milwaukee Tool, Venture Heat, and others are the key companies functioning in the heated clothing market.

The heated clothing market is segmented into by product type, by power rating, by end-use, and by geography.

On the basis of product type, the market is fragmented into t-shirt, sweater, and jacket. Jacket is projected to be the dominating market on an account of its ability to offer windproof while still possessing the capability to better warm the users as compared to other segments.

Based on the power rating, the market is divided into 3-5 volts, 5-7 volts, 7-20 volts. 5-7 volts is estimated to be the largest market shareholder owing to being at an affordable price range than 7-20 volts and owning the ability to last for a longer period of time as compared to 3-5 volts. It is often considered to be an ideal volt for most consumers.

By end-user, the market is bifurcated into men and women. Men segment is estimated to be the larger market owing to more men working in a physically demanding job which requires working even in cold weather. This includes various job types such as delivery, construction, plumbing, truck driving, and others.

Regional Analysis:

On the basis of region the market is divided into North America, Europe, Asia Pacific, South America, and Middle East & Africa.

North America is anticipated to be the dominant in the heated clothing market and is assessed to continue all through the forecast period of 2020-2027.The region experiencing extremely cold weather condition once a year which is responsible for the upsurging consumption of warm clothes. According to the data issued by the Swedish Nomad, November 2019, Canada is estimated to be the coldest country in North America with its coldest temperature estimated at −63.0 °C (−81.4 °F), in Snag, Yukon in 1947. Furthermore, the rising popularity of various types of outdoor activities such as the building of snowman, snowball fighting, sledding, skiing, and others help to gain more traction.

Europe is estimated to exhibit a significant presence during the coming years owing to possessing a large number of snowing recreation places such as skiing resort is helping to attracting large number of people to the product. According to the data published by CN Travellers, December 2019, the top skiing resorts in Europe include Gstaad Switzerland, St. Moritz, Switzerland, Courchevel, France, Val d'Isère, France, St. Anton, Austria, and others. Additionally, the consumers in this region having the ability to quickly adopt new innovation and technology also plays a crucial role in the rising consumption of the product.

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Segmentation

Key Industry Developments-

• In September 2019, Xiaomi declared the introduction of crowdfunds a heated goose down jacket. It can be function  using a power bank and Xiaomi claims a 10,000mAh power bank can bring uninterrupted heating of the jacket for about 7 hours.


• In Jaunary 2019, Dupont and Formosa Taffeta Company partnership has resulted in the launched of Intexar™ which is a heated clothing technology. This product is a thin lightweight and durable heating solution for open-air clothing that is intended to be effortlessly integrated into garments.