Honeymoon Tourism Market Size, Share & Industry Analysis, By Type (Beach Honeymoon, Cruise Honeymoon, Adventure Honeymoon, City Honeymoon, and Others), By Expense Type (Travel, Accommodation, Food & Beverages, and Experiences/Activities), By Destination (Domestic and International), By Duration (Up to 7 Days, Between 7 and 14 Days, and More than 14 Days), and Regional Forecast, 2025-2032

The global honeymoon tourism market size was valued at USD 107.21 billion in 2024. The market is projected to grow from USD 112.81 billion in 2025 to USD 172.49 billion by 2032, exhibiting a CAGR of 6.25% over the forecast period. Europe dominated the honeymoon tourism market with a market share of 35.44% in 2024.

Honeymoon tourism refers to the vacation or holiday that married partners take after their wedding. The trip is considered a traditional part of the celebration and includes travel, adventurous activities, and visiting popular sites.

Rising consumer disposable income and accessibility to flights and lodges at reasonable prices boost the global market growth. Furthermore, the growing popularity of honeymoon destinations such as Santorini, Maldives, Paris, Bali, and Rome through social media is expected to increase honeymoon tourism in the coming years.

Key players operating in the market include World Travel Holdings, Expedia Group, Booking Holdings Inc., and Make My Trip Limited.

MARKET DYNAMICS

Market Drivers

Government Initiatives Promoting Honeymoon Tourism to Drive Market Growth

Governments across countries prioritize promoting tourism as it assists in raising revenue through growing tourist spending. It also creates new job opportunities, notably in the hospitality and transportation sectors. As a result, economic advantages increase government initiatives, including marketing campaigns and infrastructure development. For instance, in February 2022, the Kerala Tourism Department, a tourism body in the state of Kerala, India, introduced its new campaign, Honeymoon Holidays, to promote the state as a honeymoon destination. The campaign features a music album including eight songs released on music platforms and social media.

High Number of Marriages to Boost Market Expansion

The high number of weddings in countries such as India, China, the U.S., and Iceland triggers the number of honeymoon getaways, thus escalating the market growth. For instance, according to the National Center for Health Statistics, a U.S.-based government agency, in 2022, the number of marriages in the country increased to 2,065,905 from 1,985,072 in 2021. Factors such as social norms, economic stability, and companionship positively impact the number of weddings globally. Furthermore, post-wedding vacation is an established tradition in various cultures, and individuals are increasingly spending on it with their growing income level.

Market Restraints

High Cost of Honeymoon Trips to Hamper Market Growth

Honeymoon getaways typically require a high cost due to various expenses such as high lodging prices (notably in travel season), travel-related expenses, unique dining expenses, and other activities. These factors result in a sizable number of low and middle-income newly married partners avoiding honeymoon trips or opting for short honeymoons, also referred to as a minimoon, which hampers global market expansion. Additionally, budget constraints also lead couples to select activities and hotels available at low prices and limit the number of international trips.

Market Opportunities

Improved Online Booking & Transportation to Provide Lucrative Growth Opportunities

Several travel companies and websites, including Central Holidays, Make My Trip, Honeymoons.com, and Yatra.com, assist individuals in easily booking honeymoon packages online. These attractive packages include multiple options for activities and destinations. The convenience and customization possibilities in online bookings contribute to the rising number of honeymoon trips. In addition, expanding travel infrastructure throughout nations makes honeymoon destinations easily reachable, supporting the global honeymoon tourism market growth.

Market Challenges

Limited Preference for Disaster-Prone Destinations & Other Financial Priorities to Impede Market Expansion

Increasing busy lifestyles, owing to demanding jobs and work commitments, result in several newlywed partners avoiding honeymoon getaways. In addition, several couples prioritize other financial goals, such as savings for the future and investment in housing, instead of spending on honeymoon tourism, negatively impacting market growth. Furthermore, a limited number of honeymoon getaways are taken in destinations such as the Pacific Islands and the Caribbean prone to natural calamities such as floods and earthquakes.

Honeymoon Tourism Market Trends

Rising Social Media Influence to Boost Number of Honeymoon Trips

Social media influencers and travel websites expose individuals to attractive honeymoon destinations and activities across different countries, resulting in newly married couples seeking unique trips. Moreover, travel bloggers simplify the overall trip planning process by providing information regarding appealing accommodations and pieces through their social media accounts. Furthermore, Gen Z and millennial couples globally are inclined toward unique travel experiences, including a safari and ski honeymoon.

Impact of COVID-19

Cross-Border Limitations During Pandemic Hindered Market Expansion

Numerous wedding ceremonies were postponed during the COVID-19 pandemic due to limitations on social gatherings and the provisional shutdown of banquet halls and hotels. This factor resulted in a decreased number of honeymoon trips across countries, especially in 2020. Lockdown, cross-border limitations, and restrictions on travel further impacted the industry's growth. Furthermore, several newly married couples worldwide avoided long vacations and preferred staying home due to the widespread spread of the virus.

SEGMENTATION ANALYSIS

By Type

Multiple Activities & Relaxing Atmosphere to Increase Demand for Beach Honeymoon

Based on type, the market is divided into beach honeymoon, cruise honeymoon, adventure honeymoon, city honeymoon, and others.

The beach honeymoon segment will hold the largest global honeymoon tourism market share throughout the forecast period. Numerous couples opt for a beach honeymoon owing to the relaxing environment. Beaches also offer multiple adventurous experiences for couples, such as surfing, snorkeling, and swimming.

The city honeymoon segment holds the second-largest market share. City honeymoon includes multiple attractions such as historical sites, nightlife options, and art galleries. This type is also considered more convenient and flexible, which increases its demand.

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By Expense Type

High Interest in Unique & Comfortable Stays Boosted Accommodation Segment Growth

Based on expense type, the market is segmented into travel, accommodation, food & beverages, and experiences/activities.

The accommodation segment dominated the market in 2024. Newly married partners spend a considerable part of their honeymoon budget on accommodation as they favor a secure and comfortable space to reside during their trip. Rising preference for unique and romantic resorts and villas further supports segmental growth.

The experiences/activities segment will grow at the fastest CAGR over the forecast period, favored by married partners, notably younger generations, increasingly emphasizing adventurous activities and unique experiences such as water sports and hot air balloon rides.

By Destination

Convenience & Cost-Effectiveness to Increase Number of Domestic Honeymoons

Based on the destination, the market is bifurcated into domestic and international.

The domestic segment dominates the global market. Domestic honeymoon offers financial benefits such as lower lodging and travel costs, increasing its preference among budget-conscious couples. It is also highly convenient due to decreased travel time and simplified planning.

The international segment will likely rise at the highest CAGR in the forthcoming years. Increasing income levels and interest in exploring new destinations worldwide drive segmental growth.

By Duration

Financial & Time Constraints to Boost Up to 7 Days Segment Expansion

Based on the duration, the market is categorized into up to 7 days, between 7 and 14 days, and more than 14 days.

The up to 7 days segment leads the global market. Middle-income married couples with financial considerations opt for short honeymoon trips lasting up to seven days. Increasing busy lifestyles leading to time constraints also raise the preference for shorter getaways.

The between 7 and 14 days segment holds the second largest market share. The willingness of married partners to spend more on honeymoon owing to increasing disposable income paired with an inclination toward international destinations, which require longer travel time, results in more honeymoon getaways ranging between 7 and 14 days.

Honeymoon Tourism Market Regional Outlook

The global market region is segmented into North America, Europe, Asia Pacific, South America, and the Middle East & Africa.

Europe

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Europe leads the global market, backed by the presence of multiple attractive honeymoon destinations throughout the region, including Paris (France), Venice (Italy), Santorini (Greece), and Zurich (Switzerland). Moreover, diverse landscapes, islands, and cities in the region are highly popular for their picturesque ambiance, resulting in a high number of honeymoon getaways. Furthermore, increasing preference for adventure honeymoons, including activities such as wildlife safaris and hiking, especially among youth, is one of the key honeymoon tourism market trends in Europe.

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Asia Pacific

Asia Pacific held the second largest share in 2024, driven by high marriage rates in countries such as India and China, which fuels the number of individuals taking honeymoon getaways. In recent years, interest in destinations such as Thailand, Malaysia, Indonesia, Vietnam, and Maldives has considerably increased for honeymoons due to their affordability and attractive locations. Furthermore, millennials and Gen Z in Asia Pacific prioritize new experiences and prefer exotic honeymoon locations.

North America

North America is a prominent region for honeymoon tourism, benefitted from robust travel and tourism infrastructure, including a well-developed transport network, multiple recreational facilities, and entertainment venues. High disposable incomes of numerous consumers across the region increase their spending on long and premium honeymoon experiences. The U.S. is the most prominent domestic market. Reputed hospitality brands such as Hyatt Hotels, Hilton, and Marriott International offer premium services and elevate tourists' experience, improving the country's appeal for honeymoons. Growing inclination toward online bookings of honeymoon trips, notably among digitally adept individuals, also favors the country’s growth.

South America and Middle East & Africa

Evolving consumer preferences toward environmentally friendly practices have raised the demand for sustainable accommodations among honeymoon couples in South America and the Middle East & Africa. Multiple tourist attractions and travel options in these regions, such as the Sacred Valley, the Gold Museum, Burj Khalifa, the Palm Jumeirah, the Pyramids of Giza, and the Sahara Desert excursions, further favor market expansion. In addition, the influence of social media bloggers on couples is high in these regions, thus inspiring their honeymoon travel plans.

COMPETITIVE LANDSCAPE

Key Industry Players

Launching New Customizable Honeymoon Packages to Expand Customer Base

The global honeymoon tourism industry includes several travel agencies and companies launching new packages with attractive accommodations, travel, and additional experiences such as sightseeing and romantic dinners to appeal to more customers. Companies are also increasingly providing customization options in the packages, which assist couples in selecting their preferred activities and destinations. In addition, introducing promotional campaigns can help market players attract more end users and expand their customer base.

List of Key Honeymoon Tourism Companies Profiled

• World Travel Holdings (U.S.)
• Expedia Group (U.S.)
• Booking Holdings Inc. (U.S.)
• MakeMyTrip Limited (India)
• HRG North America (U.S.)
• in (India)
• Hilton Worldwide Holdings Inc. (U.S.)
• BCD Travel (Netherlands)
• Ovation Travel Group (U.S.)
• TUI Group (Germany)

KEY INDUSTRY DEVELOPMENTS

• March 2025: Windstar Cruises, a U.S.-based cruise line, unveiled a cross-brand honeymoon package for seven nights, including a balcony suite for two and perks such as fresh flowers and shore excursions.
• July 2023: Camp Media, a U.S.-based company offering resources and information regarding travel and events, acquired Honeymoons.com, a U.S.-based online travel platform.
• February 2023: MakeMyTrip, an India-based online travel company, launched more than 300 customized honeymoon packages, including luxurious and private stays throughout 26 destinations worldwide.
• September 2021: Central Holidays, a U.S.-based travel company, showcased honeymoon and romance travel packages throughout Italy and Greece for couples and newlyweds.
• July 2021: Visit Maldives, a Maldives-based tourism board, partnered with Palm Tour, a South Korea-based honeymoon agency, to launch a honeymoon campaign, including online promotional activities and a physical honeymoon event.

REPORT COVERAGE

The global honeymoon tourism market report studies the market in-depth and highlights crucial aspects such as prominent companies, types, expense types, destinations, and duration. Besides this, the research report provides insights into the world travel & tourism market, coupled with market segmentation and market share analysis.

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Report Scope & Segmentation