"Assisting You in Establishing Data Driven Brands"

Hoodies and Sweatshirt Market Size, Share & Industry Analysis, By Material Type (Cotton, Wool, Leather, Fleece, Others), By End-use (Men, Women, Kids), By Distribution Channel (Offline retail, Online retail) And Regional Forecast, 2024-2032

Region : Global | Report ID: FBI106230 | Status : Ongoing

 

KEY MARKET INSIGHTS

Hoodies and sweatshirts are winter wear garments, and people of all ages and genders wear both. Hoodies have a hood on the front side, whereas a sweatshirt doesn't have a pouch on the front side and are full sleeve pullovers. Hoodies are a protective garment from the cold winters and provide comfort to the body. In contrast, sweatshirts are skinny, maintain blood circulation and body temperature, and helps in the athletic activities of an individual. The main reason behind the sweatshirt was carrying out athletic training in winters, but nowadays, it is commonly seen among the masses, especially teenagers. Over the years, just like other fashion categories, the modern-day sweatshirts and hoodies have come a long way from being just a functional winter wear category to become a fashion statement of the new generation.


Manufacturers are constantly upgrading the apparel's printed designs and fabric quality to gain a competitive edge. The hoodies and sweatshirt market is expected to see vast innovation in the coming years as new technology and changing lifestyle trends will transform the industry. Celebrity endorsements and marketing campaigns by various brands such as Adidas, Nike, PUMA, etc., also play a crucial role in triggering the consumption of winter apparel, including hoodies, jackets, and sweatshirts. The long-lasting brand impression created by celebrities plays a pivotal role in capturing customers to purchase products from different brands, which is likely to influence the market's growth positively.

The hoodies and sweatshirts tend to appeal through their aesthetics and prints embroidered on them and attachments like hoods and zip-up styles. The fashionable sweatshirts and hoodies give an attractive appearance to the personality and can be worn out during any occasion since they are comfortable and multifunctional. This further captivates the interest of consumers towards fashionable, comfy outfits, which is driving the growth. Also, there is a substantial requirement for hoodies and sweatshirts in cold temperatures. They provide warmth to the body and regulate the body temperature, which influences the customer's demand for such products. Moreover, the winter getaways to cold destinations also augment the need for hoodies and sweatshirts as they are a perfect fit to sustain cold weather conditions.

Another significant change in the competitive scenario is the growing digitalization of the economy. The fashion industry is connected digitally. Digital platforms and digital marketing strategies are upscaling their growth in the fashion market. According to the JDA Software Inc. survey report published in 2018, 43% of fashion brands and retailers planned to invest in customer-based data science in the next five years for converting customer data into personalized merchandising clothing based on their lifestyle and localized trends.

The winter season generally experiences high-end winter clothing fashion among people, and due to its seasonal requirement, the market faces a challenge in enhancing the demand among the consumers. This ultimately hinders the market growth for hoodies and sweatshirts.

Key Market Driver -

The growing interest among the youth population for fashionable winter wear has induced the market demand.

Key Market Restraint -

The seasonal requirement for hoodies is restraining the growth


Key players covered:


Gucci, Calvin Klein, Louis Vuitton, Pierre Cardin, Hugo Boss, Burberry, Dolce and Gabbana, and Versace are prominent players operating in the market.

The global sweatshirts and hoodies market is segmented based on material type, end-use, distribution channel, and geography.

Based on the material type, the market is segmented into cotton, wool, leather, fleece, and others. The fleece fabric segment is anticipated to witness considerable growth in the upcoming years because of its insulating fabric material made of polyester used to trap heat created by the human body and protect from the harsh cold. Also, because of its low cost in comparison to cotton, it has gained wide popularity throughout. The fleece fabric used in hoodies and sweatshirts offers warmth and comfort for a more extended period during cold weather. Sweatshirts have gained widespread adoption globally among the new generation since the fabric used is applicable to all climatic conditions. Fleece hoodies are a perfect attraction for winters; they are softer and lightweight in nature and do not catch stain or dirt easily. Moreover, they are effortless to maintain and don’t require frequent washing compared to cotton. The elastic fleech materials used in the sweatshirts and hoodies allow stretching and flexing for sporting and fitness activities and have gained widespread traction among athletes and sportspersons.

Based on end-use, the market is segmented into men, women, and kids. The men’s segment is estimated to exhibit lucrative growth opportunities since the sweatshirts and hoodies are the ultimate crossover of style and comfort and give an attractive look as outerwear. Moreover, sweatshirts find more significant usage among fitness enthusiasts and athletes since they are flexible and stretchable and also helps to maintain and regulate body temperature. Hoodies are the trendiest clothing item in the market during cold winters, and people love to consider them the most comfortable and versatile clothing item of all. Furthermore, sweatshirts have become a staple outfit for every men’s wardrobe during any season. The variety of designs and colors in sweatshirts and hoodies is uplifting the segmental growth further.

Based on distribution channels, the market is segmented offline and online. The online segment is expected to provide significant growth opportunities due to the growth of the latest e-commerce trends in shopping and the changing customer patterns that demand numerous kinds of apparel from different brands. Many new brands have emerged with e-commerce, which allows companies to engage consumers through virtual reality. Also, the products sold across the online platform are customer-oriented, as the prints and designs on the sweatshirts and hoodies can be customized according to the customer's preferences. The easy payment interface, discount offers, and hassle-free return policies allow the customers to elevate their purchases through online shopping sites, thereby boosting the segmental growth.

Regional Analysis:


The global sweatshirts and hoodies market is segmented into North America, Europe, Asia Pacific, South America, and the Middle East & Africa by geography.

The North American market is expected to foresee dominant growth in the market during the forecast period 2021-2028. The growing consumption of apparel products from countries like the U.S and Canada has bolstered regional growth significantly. According to the latest data published by the Commerce Department Office of Textiles & Apparel (OTEXA), U.S. apparel imports plunged 32 % to $6 billion in value terms in July 2020 compared to the previous year, 2019. The outdoor, street-styling, and sportswear are the fashionable trends available in the following variants, which is expected to uplift the regional growth. Also, the fashion trends and changing lifestyles have positively influenced the region's growth since the sweatshirts and hoodies come in a contemporary range of colors and designs, favoring the youth population. Manufacturers operating in the winter wear garments have partnered with strong distribution channels to boost noteworthy collections of various brands, such as Nike, Calvin Klein, Vans, and Tommy Hilfiger.

The Asia Pacific market is also estimated to witness noticeable growth opportunities during the forecast period 2021-28. The rising trend of outdoor sporting activities has fostered the demand for sweatshirts and winter garments. Various sporting events such as basketball, football, and cricket demand versatile and convenient apparel such as sweatshirts. The rising number of gyms and fitness centers promotes the usage of sweatshirts on a larger scale. Moreover, hoodies are trending due to the influence of underground music and rap culture performing battles of bands or self-recorded shows. The enthusiasm for hoodies among music lovers has posed significant growth with the emergence of underground music. Due to the temperature drop in winters, consumers go for bulk purchases of hoodies and sweatshirts to protect themselves from the adverse effects of cold fever and viral infections. The significant share in the APAC region is attributed to the growing consumption of winter apparel in India, Korea, and China. For instance, according to data reported by the United States Department of Agriculture, the sales value of the apparel, textile, footwear, and knitted products in China increase by 7.7 % over that of the previous year, 2017.

To gain extensive insights into the market, Request for Customization


Segmentation


























  ATTRIBUTE

  DETAILS

By Material Type



  • Cotton

  • Wool

  • Leather

  • Fleece

  • Others



By End-use



  • Men

  • Women

  • Kids



By Distribution Channel



  • Offline retail

    • Clothing retail stores

    • Supermarkets/hypermarkets



  • Online retail



By Geography



  • North America (U.S., Canada, and Mexico)

  • Europe (Germany, France, Italy, Spain, U.K., Russia, and Rest of Europe)

  • Asia Pacific (China, India, Japan, Australia, and Rest of Asia Pacific)

  • South America (Brazil, Argentina, and Rest of South America)

  • Middle East & Africa (South Africa, UAE, and Rest of ME&A)



Key Industry Developments:



  • On November 10th, 2018, Nike and the Premier League have announced a six-year extension to their existing partnership until at least 2025. The extension of the deal cements one of Nike's longest partnerships in football, ensuring continued innovation on and off the pitch. This agreement will help Nike in boosting its business in sports suits, including Hoodies.

  • In January 2020, Reima Oy Company, a leading company under the kids wear segment launched children Autumn/Winter 2020 collection including sustainable and highly functional jackets and hoodies for the winter season


  • Ongoing
  • 2023
  • 2019-2022

    CHOOSE LICENSE TYPE

  • $4850
    $5850
    $6850

Personalize this Research

  • Granular Research on Specified Regions or Segments
  • Companies Profiled based on User Requirement
  • Broader Insights Pertaining to a Specific Segment or Region
  • Breaking Down Competitive Landscape as per Your Requirement
  • Other Specific Requirement on Customization
Request Customization Banner

Consumer Goods Clients

Radico
Asahi
Health Canada
SPG
Edenred

Client Testimonials

“This report is really well done and we really appreciate it! Again, I may have questions as we dig in deeper. Thanks again for some really good work.”

- U.S.-based biotechnology company focussing on treatment of chronic pain.

“Kudos to your team. Thank you very much for your support and agility to answer our questions.”

- Europe-based provider of solutions to automate data centre operations.

“We appreciate you and your team taking out time to share the report and data file with us, and we are grateful for the flexibility provided to modify the document as per request. This does help us in our business decision making. We would be pleased to work with you again, and hope to continue our business relationship long into the future.”

- India-based manufacturer of industrial and specialty intermediates with a strong global presence.

“I want to first congratulate you on the great work done on the Medical Platforms project. Thank you so much for all your efforts.”

- One of the largest cosmetics company in the world.

“Thank you very much. I really appreciate the work your team has done. I feel very comfortable recommending your services to some of the other startups that I’m working with, and will likely establish a good long partnership with you.”

- U.S. based startup operating in the cultivated meat market.

“We received the below report on the U.S. market from you. We were very satisfied with the report.”

- Global hearing aids manufacturer.

“I just finished my first pass-through of the report. Great work! Thank you!”

- U.S. based solar racking solutions provider.

“Thanks again for the great work on our last partnership. We are ramping up a new project to understand the imaging and imaging service and distribution market in the U.S.”

- World’s leading advisory firm.

“We feel positive about the results. Based on the presented results, we will do strategic review of this new information and might commission a detailed study on some of the modules included in the report after end of the year. Overall we are very satisfied and please pass on the praise to the team. Thank you for the co-operation!”

- Germany based machine construction company.

“Thank you very much for the very good report. I have another requirement on cutting tools, paper crafts and decorative items.”

- Japanese manufacturing company of stationery products.

“We are happy with the professionalism of your in-house research team as well as the quality of your research reports. Looking forward to work together on similar projects”

- One of the Leading Food Companies in Germany

“We appreciate the teamwork and efficiency for such an exhaustive and comprehensive report. The data offered to us was exactly what we were looking for. Thank you!”

- Intuitive Surgical

“I recommend Fortune Business Insights for their honesty and flexibility. Not only that they were very responsive and dealt with all my questions very quickly but they also responded honestly and flexibly to the detailed requests from us in preparing the research report. We value them as a research company worthy of building long-term relationships.”

- Major Food Company in Japan

“Well done Fortune Business Insights! The report covered all the points and was very detailed. Looking forward to work together in the future”

- Ziering Medical

“It has been a delightful experience working with you guys. Thank you Fortune Business Insights for your efforts and prompt response”

- Major Manufacturer of Precision Machine Parts in India

“I had a great experience working with Fortune Business Insights. The report was very accurate and as per my requirements. Very satisfied with the overall report as it has helped me to build strategies for my business”

- Hewlett-Packard

“This is regarding the recent report I bought from Fortune Business insights. Remarkable job and great efforts by your research team. I would also like to thank the back end team for offering a continuous support and stitching together a report that is so comprehensive and exhaustive”

- Global Management Consulting Firm

“Please pass on our sincere thanks to the whole team at Fortune Business Insights. This is a very good piece of work and will be very helpful to us going forward. We know where we will be getting business intelligence from in the future.”

- UK-based Start-up in the Medical Devices Sector

“Thank you for sending the market report and data. It looks quite comprehensive and the data is exactly what I was looking for. I appreciate the timeliness and responsiveness of you and your team.”

- One of the Largest Companies in the Defence Industry
We use cookies to enhance your experience. By continuing to visit this site you agree to our use of cookies . Privacy.
X