Hoodies & Sweatshirts Market Size, Share & Industry Analysis, By Material (Cotton, Synthetic Materials, Wool, and Others), By End User (Men, Women, and Kids), By Distribution Channel (Hypermarket/Supermarket, Brand Outlets, E-commerce/Online, and Others), and Regional Forecast, 2025-2032

The global hoodies & sweatshirts market size was valued at USD 227.31 billion in 2024. The market is expected to grow from USD 241.11 billion in 2025 to USD 381.40 billion by 2032, exhibiting a CAGR of 6.77% during the forecast period.

Hoodies & sweatshirts are casual, long-sleeved tops, usually made of cotton, wool, jersey, synthetic material, or a combination of these fabrics. It can be plain or feature logos, designs, and graphics. They provide protection and extra warmth for the head and neck compared to regular apparel. This warm garment creates a sporty look and also gives an elegant look, owing to which its demand amongst young consumers is significantly growing.  Furthermore, the manufacturers such as Nike, Inc., Columbia Sportswear Company, Ralph Lauren Media LLC, and Under Armour, Inc. are constantly indulging in adopting advanced technology such as 3D printing and digital printing, which enables large customization and more efficient production.

MARKET DYNAMICS

Market Drivers

Increasing Popularity of Casual Wear to Drive Market Growth

The rising popularity of casual wear amongst general consumers, owing to diversified factors such as increasing disposable income, growing preference for versatility and comfort, evolving work environments, and the influence of athleisure and social media trends, drives the global market growth. The rising consumer inclination toward the latest fashion trends amongst consumers drives the demand for branded and trendy hoodies and sweatshirts. The increasing culture of remote work and a more flexible work environment enhances the demand for comfort casual wear apparel. The growing urbanization, the increasing working population of both men and women, and the rising consumer spending on casual wear apparel boost the global market growth. For instance, according to the European Union, the European population has increased from 447.6 million on 1 January 2023 to 449.2 million on 1 January 2024.

Surging Popularity of Sports and Outdoor Activities Worldwide to Fuel Market Growth

The increasing popularity of individuals in sports and outdoor activities such as hiking, biking, camping, and jogging boosts the global product demand. According to the Outdoor Industry Association, in 2021, 164.2 million Americans ages 6 and above participated in outdoor recreation at least once, the highest number of participation on record. Furthermore, the growing awareness regarding several health benefits of outdoor activities, such as decreased body fat levels and strengthened bones, boosts the global hoodies & sweatshirts market growth. Other benefits include improved posture and joint mobility, decreased stress levels, reduced anxiety, increased muscle strength, cardiovascular fitness, and flexibility.

MARKET RESTRAINTS

High Cost of Hoodies & Sweatshirts and Supply Chain Disruptions to Restrain Market Growth

The increasing cost of hoodies & sweatshirts owing to fluctuating raw material prices, high import and export duties, changing taxation policies, and surging advertisement costs are the factors that restrict the global market growth. The frequently changing international and national regulatory framework for the supply chain due to diversified factors. Such factors include technological advancement, evolving global trade dynamics, demand fluctuations, transportation issues, cybersecurity threats, and natural disasters affecting the supply chain of materials and goods. In addition, the sudden changes in climate change globally impact trade routes, enhancing waiting time and causing disruptions throughout the supply chain process. Thus, the fluctuating raw material prices and changing rules and regulations related to the supply chain process are the factors that adversely affect market growth.

MARKET OPPORTUNITIES

Increasing Technological Advancements in Manufacturing to Favor Market Expansion

Hoodies and sweatshirts manufacturers such as Nike, Inc., Adidas AG, and PUMA SE are constantly using automation, AI, and 3D printing technologies to enhance production efficiency, sustainability, and customization. The rising use of automated sewing machines and AI-driven robots for stitching apparel with accuracy and consistency results in enhancing the production. Furthermore, the growing usage of 3D printing for the creation of customized and stylish designs and for improving design quality and reducing errors boosts the product demand. In addition, 3D printing allows on-demand production and reduces the demand for large inventories and enables fast turnaround time for custom orders, which further drives the market growth.

HOODIES & SWEATSHIRTS MARKET TRENDS

Rising Trend of Online Sales Channel to Boost Market Growth

The consumer inclination toward online sales channels is significantly growing owing to various factors such as high internet penetration, rising adoption of smartphones globally, growing influence from social media and celebrity endorsement, and rising trend of athleisure wear. The improved logistics, reliable shipping, and return policies have made online shopping more comfortable and reliable. Furthermore, the increasing adoption of technology such as artificial intelligence (AI), augmented reality (AR), and virtual reality (VR) in e-commerce platforms enhances customer satisfaction, shopping experience, and loyalty toward online shopping, which further boosts the global market growth.

IMPACT OF COVID-19

The sudden outbreak of the COVID-19 pandemic has adversely affected the global market. The pandemic led to a decrease in sales owing to reduced consumer spending on non-essential products, lockdown practices, canceled orders, lack of raw materials, shortage of labor, and restrictions on import and export of products. Furthermore, the temporary closure of offline distribution such as brand outlets, supermarkets, and hypermarkets affected product sales, most notably in 2020.

SEGMENTATION ANALYSIS

By Material

Growing Popularity of Lightweight and Moisture-Wicking Properties Will Boost Segment’s Growth

Based on material, the market is divided into cotton, synthetic material, wool, and others.

The synthetic material leads the global market owing to its lightweight, strong, and durable synthetic fiber features. Furthermore, polyester is the most common synthetic material used in producing hoodie and sweatshirt products. The moisture-wicking properties, durability, insulation, and ability to retain color and shape are the most crucial features of synthetic material, which drives the segment’s growth.

The cotton segment is expected to record the highest CAGR during the forecast period.  Cotton is a popular choice among manufacturers owing to its comfort, softness, and breathability. Furthermore, the cotton allows air circulation, prevents overheating, and keeps the wearer comfortable in all conditions. It is also a natural fiber, owing to which it is considered a popular choice for those with sensitive skin or allergies.

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By End User

Growing Popularity of Fashionable Hoodies Will Boost Segment’s Growth

Based on end user, the market is segmented into men, women, and kids.

The women's segment accounted for the largest market share during the forecast period. Increasing the availability of a wide variety of hoodie colors, designs, and styles, such as pullover, zip-up, oversized, and cropped, boosts the product's sales. Furthermore, these products are available from casual and sporty to more attractive and fashionable, which further attracts the large women consumer base.

The men’s segment is projected to grow at a CAGR of 7.72% during the forecast period. Increasing participation of men in outdoor and sports activities such as cricket, football, and basketball drives the market segment’s growth. The growing trend of social media and health & fitness influencers played a key role, with individuals showcasing the latest active wear and encouraging others to adopt an active lifestyle, which further boosts the product demand.

By Distribution Channel

Hypermarket/Supermarket Segment Leads Global Market Owing to Increasing Number of Physical Stores

Based on distribution channels, the market segmentation is divided into hypermarket/supermarket, brand outlets, e-commerce/online, and others.

The hypermarket/supermarket segments hold a major hoodies & sweatshirts market share owing to the surging number of retail outlets, especially in developing countries such as India, Vietnam, Thailand, and Brazil. For instance, in January 2025, Walmart, a U.S.-based omnichannel retailer, announced an investment of USD 4.51 billion for building new physical stores and escalating its supply chain in Canada.

The e-commerce/online segment is projected to record the highest CAGR during the market forecast period. The trend of online shopping has significantly increased owing to factors such as secured online payment options, efficient and reliable shipping, high adoption of smartphones, and high internet availability. Furthermore, online retail provides high discounts, efficient customer service, additional coupons, and price & product comparison features to attract a large consumer base.

HOODIES & SWEATSHIRTS MARKET REGIONAL OUTLOOK

Regionally, the global market is segmented into North America, Europe, Asia Pacific, South America, and the Middle East & Africa.

North America

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North America region dominates the market. The increase in consumer awareness and rising trend of outdoor sporting activities encourages a boost in product demand. The hoodies & sweatshirts provide high versatility and comfort, making them a popular choice for a wide range of occasions and activities in North America.

U.S. is the most prominent country in the region, owing to rising population, increasing consumer spending on fashionable apparel, and a growing consumer shift toward remote work boosts the market growth. According to the World Health Organization (WHO), the population of the U.S. in 2023 was 343,477,335 and is projected to increase by 11% to 380,846,910 by 2050.

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Europe

Europe region is expected to rise with a significant CAGR over the forecast period. The easy availability of hoodies & sweatshirts made from sustainable raw materials such as organic cotton and recycled fabric boosts the market growth. Furthermore, the rising disposable income, growing working population, surging urbanization, increasing hectic lifestyle, and rising trend of work-from-home opportunities are the factors driving the product demand.

Asia Pacific

The growing demand for hoodies & sweatshirts in the Asia Pacific region owing to aspects such as rising population, increasing urbanization, surging consumers preference toward fashionable apparel, and rising number of physical outlets in the region. According to Worldometer, the Indian population is rising by approximately 0.89% annually. The rising adoption of smartphones in the region, the growing trend of online shopping, and the rise in fashion consciousness among consumers in the region boost the global market growth.

South America

South America region is growing at a significant rate owing to rising online sales, growing payment options, surging smartphone adoption, and improving internet penetration in countries such as Colombia, Argentina, Brazil, and Peru. According to The International Trade Administration, U.S. Department of Commerce, in 2022, Argentina experienced e-commerce growth of 87%. Furthermore, the easy availability of fashionable hoodies and sweatshirts in the region on both online and offline platforms drives the market growth.

Middle East & Africa

The Middle East & Africa region is proposed to raise a substantial CAGR over the forecast period. Rising social media advertisement by manufacturers such as Nike, Inc., PUMA SE, Adidas AG, and Columbia Sportswear Company, for reaching a wider audience, improving brand visibility, and attracting potential customers further drives the market growth.

COMPETITIVE LANDSCAPE

Key Industry Players

Key Players Focusing on Geographic Growth to Strengthen Their Presence

Growing competition among prominent players encourages them to improve their strong brand loyalty and presence to stay competitive. The prominent players in the market are aiming to launch new product offerings and enhance their product reach across the countries to remain competitive in the national and international markets.

LIST OF KEY HOODIES & SWEATSHIRTS COMPANIES PROFILED

• Nike, Inc. (U.S.)
• Adidas AG (Germany)
• PUMA SE (Germany)
• Under Armour, Inc. (U.S.)
• LVMH (France)
• ASICS Corporation (Japan)
• Columbia Sportswear Company (U.S.)
• New Balance (U.S.)
• Ralph Lauren Media LLC (U.S.)
• PVH Corp. (U.S.)

KEY INDUSTRY DEVELOPMENTS

• March 2024: PUMA SE, a German-based manufacturing company, launched a total of 75 new stores in India in 2023. This launch will likely enhance the sale of hoodies & sweatshirts in the country.
• August 2023: Reima, a Finland-based manufacturing of clothing, footwear, and accessories, launched kids’ hoodies made from InfinnaTM fibers. This product is made from 100% textile waste, and it is available in a variety of designs and colors.
• August 2022 – Adidas AG, a Germany-based manufacturing company, launched hoodies made from regenerative fibers. This launch helped in attracting consumers looking for hoodies made from eco-friendly materials. 
• October 2021 - Damensch Apparel Pvt. Ltd., an India-based manufacturing company, increased its product category with the launch of a variety of menswear, such as joggers, sweat shorts, sweatshirts, and hoodies.

REPORT COVERAGE

The report provides a detailed market analysis and focuses on key aspects, such as competition landscape, companies’ market share, market dynamics, regional analysis, material, end user, and distribution channel. Besides this, it offers insights into various hoodies & sweatshirts market trends and highlights key industry developments. In addition to the above-mentioned factors, the market report encompasses several other factors that have contributed to the growth of the market in recent years.

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Report Scope & Segmentation