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Medical aesthetics is an inclusive term for specialties that focus on the improvement cosmetic appearance through the treatment of conditions such as skin laxity, scars, moles, excess fat wrinkles, moles, liver spots, cellulite, unwanted hair, skin discoloration, and spider veins. Medical aesthetics include medical specialties such as dermatology, reconstructive surgery, and plastic surgery. Medical aesthetics includes both surgical procedures and non-surgical procedures, and professionals may use a combination of both. Some of the procedures of medical aesthetics include plastic surgery, unwanted hair removal, excess fat removal, anti-aging, aesthetic implants, skin tightening. Most of the procedures of the medical aesthetics are elective in nature but can improve and promote quality of life, psychological wellbeing, and social engagement. American Society of Plastic Surgeons (ASPS) reported that a record high of US$ 16.0 billion was spent on cosmetic procedures in 2016. These factors are expected to contribute to the considerable and rapid growth of the medical aesthetics market.
One of the key drivers of the growth in the market is the increasing awareness and the increasing demand for aesthetic beauty which is anticipated to create increasing demand for these procedures. Some of the factors that are expected to contribute to the significant growth of the market are the minimally invasive nature of these procedures, the lifting of taboos regarding such medical aesthetic procedures and the increasing disposable incomes, especially in the emerging markets.
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The factor that is expected to inhibit the growth of the market is the associated complication of the medical aesthetic procedures which involve surgeries. Some of the associated complications of procedures such as liposuction include bleeding, pain, infections, bruising and scarring and even death in extreme scenarios. Another limiting factor is the lack of reimbursement in medical aesthetic procedures.
Some of the major companies that are present in the global Medical Aesthetics market are ALLERGAN, Solta Medical, Nestlé Skin Health, Johnson & Johnson Services, Inc., Cynosure (Hologic, Inc.), Alma Lasers and MERZ PHARMACEUTICALS and other players.
· Facial Aesthetic Products
· Body Contouring Devices
· Cosmetic Implants
· Skin Aesthetic Devices
· Physician-Dispensed Eyelash Products
· Hair Removal Devices
· Tattoo Removal Devices
· Thread Lift Products
· Nail Treatment Laser Devices
By End User
· Specialty Clinics
· North America (USA and Canada)
· Europe (UK, Germany, France, Italy, Spain, Scandinavia and Rest of Europe)
· Asia Pacific (Japan, China, India, Australia, Southeast Asia and Rest of Asia Pacific)
· Latin America (Brazil, Mexico and Rest of Latin America)
· Middle East & Africa (South Africa, GCC and Rest of Middle East & Africa)
At present, body contouring accounts for the largest proportion of the market and this is because this segment also includes the most popular form of medical aesthetic, liposuction and also a number of other medical aesthetics offerings.
The global medical aesthetics market has been segmented into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. North America followed by Europe are the two largest markets for medical aesthetics at present and they are expected to account for a large proportion of the market in the forecast period as well. North America accounts for the largest share in the global medical aesthetics market owing to a number of factors such as growing investment from the key players in the market leading to the innovation of minimally invasive and non-invasive devices; and increasing demand for aesthetic procedures. The Asia Pacific region is the fastest growing emerging market due to the increasing disposable income, huge population base and the need and concern for aesthetic beauty are expected to positively drive the market. The Middle East and Africa region are also considered to be the emerging markets and have shown increasing adoption of the medical aesthetic procedures since its inception.
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