Orthodontic Supplies Market Size, Share & Industry Analysis, By Product Type (Fixed {Brackets, Bands & Buccal Tubes, Archwires, and Others} and Removable {Aligners, Retainers, and Others}), By Age Group (Teens and Adults), By End-user (Dentist & Orthodontist Owned Practices and Others), and Regional Forecast, 2025-2032

The global orthodontic supplies market size was valued at USD 7.46 billion in 2024. The market is projected to grow from USD 8.29 billion in 2025 to USD 25.64 billion by 2032, exhibiting a CAGR of 17.5% during the forecast period. North America dominated the orthodontic supplies market, accounting for a 44.64% market share in 2024.

Orthodontics, which focuses on the diagnosis and treatment of misaligned teeth and jaws, is one of the fastest-growing segments of the dental market. The market is driven by the high prevalence of malocclusion among patients, growing awareness about the benefits of early treatment of malocclusion among children, and increasing demand for orthodontic treatments, thereby supporting the growing adoption of these products in the market.

• The global prevalence of malocclusion among children and adults was estimated to be around 56% based on the comprehensive review of multiple studies published across the last decade.
• The average number of active patients seen by the members of the American Association of Orthodontists (AAO) has grown from 506 in 2010 to 574 in 2022.

The market is set for robust growth, driven by advancements in digital technologies, increasing demand for aesthetic treatments, and growing access to orthodontic care worldwide. Increasing demand is also driving the focus of major players such as Dentsply Sirona, Align Technology, Inc., among others, towards R&D initiatives to launch advanced products, further expected to support their growing share in the market. However, challenges such as trade protectionism, regulatory hurdles, and the high cost of treatment must be navigated for sustained market expansion. The industry continues to evolve with the rise of direct-to-consumer models, technological innovations, and the growing popularity of clear aligners, positioning the market for long-term growth.

Global Orthodontic Supplies Market Snapshot & Highlights

Market Size & Forecast:

• 2024 Market Size: USD 7.46 billion
• 2025 Market Size: USD 8.29 billion
• 2032 Forecast Market Size: USD 25.64 billion
• CAGR: 17.5% from 2025–2032

Market Share:

• Region: North America dominated the market with a 44.64% share in 2024. The region's growth is driven by a high level of awareness about dental disorders, wider acceptance of orthodontic treatments, well-established dental healthcare infrastructure, and significant disposable income.
• By Product Type: The Removable segment held a considerably larger share of the global market. This is due to the increasing preference for clear aligners as a treatment choice among both patients and orthodontists, driven by technological advancements and new product launches.

Key Country Highlights:

• Japan: As a key country in the fastest-growing Asia Pacific region, Japan's market is driven by rapid economic growth, an increase in disposable income, and the adoption of advanced digital orthodontic solutions.
• United States: The market is fueled by a high number of active patients and orthodontists, with over 11,000 orthodontists in the country. The U.S. was also the first market for the launch of major innovations like Invisalign clear aligners.
• China: Growth in China is propelled by its burgeoning middle-class population and improving healthcare access. The country is a major focus for global players, who are expanding their presence to meet the rising demand for orthodontic treatments.
• Europe: The market is supported by strong public health systems and policies that improve access to care. For instance, in the U.K., the National Health Service (NHS) offers free orthodontic treatment to patients up to 18 years of age.

MARKET DYNAMICS

MARKET DRIVERS

Considerable Growth in Number of Adults Seeking Orthodontic Treatment Drives Market Growth

Traditionally, there was resistance among adults to undergo orthodontic treatment due to various reasons such as lack of awareness, long treatment duration, discomfort, and the perception that braces are primarily for children. The perception that increasingly more adults have started seeking orthodontic treatment for aesthetic reasons is misguided. The growing awareness that the straightening of teeth can resolve many problems, such as jaw pain and sleep disorders, has been one of the key driving factors. Another reason for the growth in adoption among adults has been technological developments, which have led to the availability of treatment options such as ceramic braces, lingual braces, and clear aligners, which are discreet in comparison to metal braces.

• At present, around one out of three patients seeking orthodontic treatment in North America are adults (over the age of 18 years), based on the data published by The American Association of Orthodontists (AAO).

Other Prominent Drivers

• Increasing Aesthetic Demand: As cosmetic dentistry and aesthetic appeal become a priority for patients, clear aligners and discreet orthodontic options are becoming more popular among the patient population.
• Increasing Healthcare Access: Globally, rising healthcare expenditure and the improving affordability of orthodontic procedures are also contributing to the market's growth.

MARKET RESTRAINTS

High Cost Associated with Orthodontic Treatment to Limit Market Expansion

One of the key factors that limits the adoption of orthodontic treatment is the high cost associated with the products. The availability of reimbursement and the cost of treatment are considered to be some of the most important factors affecting the services leveraged by patients across the world. However, the high cost of dental treatment and limited reimbursement restrict the market growth significantly, especially in lower-income countries.

• For instance, according to the data published by ValuePenguin, the average price of braces is USD 6,000 in the U.S.
• The cost of orthodontic products such as lingual braces and clear aligners can vary between USD 2,000 to 7,000 in the U.K.

The high prices associated with orthodontic treatment are anticipated to restrict its adoption among the population globally.

MARKET OPPORTUNITIES

Growing Initiatives to Increase Patient and Practitioner Awareness to Positively Impact Market Growth

The government and associations undertake several initiatives to spread awareness about orthodontic disorders, oral hygiene, and care amongst the population of developed and developing economies, which is expected to offer lucrative growth opportunities for the orthodontic market.

• For example, web-based and social media campaigns such as ‘Hold that Smile,’ ‘Your Jaw Surgery,’ ‘#KeepStokeSmiling,’ and ‘Safe Smiles’ are run by the British Orthodontic Society.

Also, orthodontic product manufacturers are taking steps through conferences, summits, media campaigns, and celebrity endorsements to educate patients and physicians about the benefits of orthodontic treatment.

• Align Technology conducts an Ortho Summit every year to educate patients, dentists, and orthodontists about the technological developments, availability of new products, and adoption of digital technologies in the orthodontic space.

MARKET CHALLENGES

Increasing Trade Protectionism to Disrupt the Supply Chain

Trade protectionism can disrupt the supply chain for orthodontic supplies, especially components such as medical-grade polymers, brackets, and wires, which are often sourced from countries such as China. The trade tensions between the U.S. and China, along with rising tariffs on certain goods, have resulted in price fluctuations for these critical materials. This may increase the overall cost of orthodontic supplies and hinder manufacturers' ability to meet global demand.

Other Prominent Challenges

• Regulatory Barriers: The orthodontic industry is subject to stringent regulations that vary across different regions. Obtaining approval for new orthodontic products from regulatory bodies such as the U.S. Food and Drug Administration (FDA) and the European Medicines Agency (EMA) can be a lengthy and costly process. Regulatory delays may slow down the introduction of new technologies and innovations.
• Shortage of Skilled Orthodontic Professionals: Although the demand for orthodontic services is growing, the supply of trained orthodontic professionals has not kept pace. This shortage, particularly in developing countries, can restrict the expansion of orthodontic care in developing regions such as Latin America, and others, thereby restricting the market growth.

ORTHODONTIC SUPPLIES MARKET TRENDS

Digital Scanning & 3-D Printing in Orthodontics is a Prominent Market Trend

As the revolution in orthodontics is going on, customized solutions in dentistry are expected to increase the adoption of digital scanning and 3D printing. Digital scanning and 3D printing are enhancing precision, improving patient experience, and enabling customization. Digital scans create accurate impressions, eliminating uncomfortable traditional molds, while 3D printing allows for the production of tailored orthodontic devices, facilitating rapid adjustments during treatment. These technologies increase patient satisfaction and streamline workflows, leading to cost efficiency for practices.

In accordance with this, many key companies and emerging players are expanding their offerings with these technologies for better patient comfort and satisfaction, which is expected to drive the global orthodontic supplies market growth during the forecast period.

• For instance, in February 2025, 3D Systems launched the NextDent 300 MultiJet 3D printer and new solutions for night guards and direct printed aligners at the LMT Lab Day 2025 in Chicago. Such launches promote the growth of the market during the forecast timeframe.

Moreover, integrating digital solutions with AI and machine learning optimizes treatment planning, while 3D printing promotes sustainability by reducing material waste. As the market grows with more practitioners adopting these innovations, the future of orthodontics looks promising for both providers and patients.

Other Prominent Trends

• Shift Toward Direct-to-Consumer (D2C) Models: The rise of D2C orthodontic services, exemplified by brands such as SmileDirectClub, is shifting how consumers access orthodontic care. These companies offer clear aligners directly to consumers, bypassing the traditional orthodontist office model. This trend is particularly popular in North America but is also gaining traction in other regions.
• Expansion in Emerging Markets: With increasing disposable income in countries such as China, India, and Brazil, orthodontic care is becoming more accessible to middle-income populations. The market for orthodontic supplies in these regions is projected to expand rapidly as more consumers seek orthodontic solutions.
• Surge in Clear Aligners: Clear aligners are gaining significant traction in the market due to their aesthetic appeal, comfort, and convenience compared to traditional metal braces.

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Segmentation Analysis

By Product Type

Growing Preference for Clear Aligners Drives Removable Segment Growth

Based on product type, the market is classified into fixed and removable. 

The removable segment is further divided into aligners, retainers, and others. Also, the fixed segment is further categorized into brackets, bands & buccal tubes, archwires, and others.

The removable segment accounted for a considerably larger share of the global market, with clear aligners becoming the preferred choice of treatment among patients and orthodontists. Technological advancements, new product launches, and collaboration between manufacturers and healthcare providers to improve patient outcomes are expected to continue to drive the popularity of the removable segment.

• For instance, in November 2024, Align Technology received the CE Mark in Europe for the Invisalign Palatal Expander System, which is the first 3D-printed orthodontic device to address the widening of the upper arch in patients. 

On the other hand, the fixed segment is expected to witness steady growth during the forecast period due to the growing adoption of ceramic and lingual braces.

By Age Group

Availability of Multiple Orthodontic Treatment Options to Boost the Growth of the Adults Segment

Based on age group, the market is divided into adults and teens.

The adults segment dominated the market in 2024. The availability and preference for more discreet treatment options such as clear aligners, ceramic braces, and lingual braces among adults, and the considerably higher cost of these treatment options as compared to the traditional metal braces, are responsible for the leading share of the adults segment.

• More than 75% of the orthodontists said that they have seen an increase in adult patients seeking treatment in the 2021-2023 period in a survey conducted by the British Orthodontic Society.

Teens segment is expected to grow with a considerable CAGR during the forecast period. The growth is due to the increasing prevalence of misaligned teeth, jawbone issues, crooked teeth, and other dental issues among the teenage population, further driving the demand for orthodontic treatment in the market.

• Around 7 out of 10 orthodontic treatment patients are teens, according to Orthodontics Australia.

By End-user

Increase in Number of Dental & Orthodontic Practices to Boost Market Growth

Based on end-user, the market is segmented into dentist & orthodontist owned practices and others. Others include public hospitals, multispecialty private hospitals, dental hospitals, teaching hospitals, etc.

The dentist & orthodontist owned practices segment dominated the orthodontics supplies market in 2024. An increase in the number of clinics, specifically dentist & orthodontist-owned practices, is driving the demand for orthodontic products. Additionally, the partnership between manufacturers and these clinics to improve accessibility of products such as clear aligners is expected to drive the segment growth.

• By the last quarter of 2024, Align Technology had trained around 272,000 practitioners.

Orthodontic Supplies Market Regional Outlook

By geography, the market is categorized into North America, Europe, Asia Pacific, and the Rest of the World.

North America

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North America dominates the global market with a 45% market share. The region generated revenue of USD 3.33 billion in 2024. The awareness about dental disorders and the wider acceptance of orthodontic treatment, especially among adults, is higher in North America as compared to other regions. This, along with well-established dental healthcare infrastructure, increasing consumer awareness of orthodontic treatments, significant disposable income, and increasing orthodontic product manufacturers, are some of the additional factors that contribute to the dominance of the region in the global market. 

The U.S. market, which was valued at USD 2.97 billion in 2024, accounted for around 89% of the North America market. The country has one of the highest numbers of orthodontists per capita, which is one of the key reasons for the country being the largest market globally. Also, the country has been the first market to the launch of new products by the majority of the large companies. For example, Align Technology introduced its Invisalign clear aligners in the U.S. market in 1999.

• There were just over 11,000 orthodontists in the U.S. in 2024.

Europe

Europe is the second-largest market for orthodontic supplies owing to the great product demand in countries such as Germany, the U.K., France, and others. Increasing awareness and focus toward holistic dental care and having strong policies & initiatives in place to promote oral health are driving the region’s growth. This is complemented by the fact that many countries have strong public health systems, improving the accessibility of the population to orthodontic care.

• For instance, patients up to 18 years of age are offered free orthodontic treatment by the National Health Service (NHS).

Asia Pacific

Asia Pacific orthodontic supplies market is projected to be the fastest growing region with a CAGR of around 23% during the forecast period. Increasingly, more patients are undergoing orthodontic treatment with rapid economic growth, growth in disposable income, and a burgeoning middle-class population. The increasing adoption of both traditional and digital orthodontic solutions in countries such as China, India, and Japan is also offering a huge potential for companies operating in this market. In particular, China has emerged as a major player, due to its growing middle-class population and improving healthcare access. The affordability and growing popularity of clear aligners are also pushing the demand for orthodontic treatments in this region.

• Align Technology, Inc. opened the Align Innovation Centre (AIC) in Hyderabad, India, in March 2023 with the aim of further developing its Align Digital Platform.

Rest of the World

The market in the Rest of the World region is expected to witness considerable growth in the near future. The increasing patient population opting for dental aesthetic procedures, coupled with growing collaborations between domestic and international players, has supplemented the market growth in these countries.

• Anglealign Technology is planning to enter the Brazil market with two brands – Angel Aligners and Self (owned through the acquisition of Aditek).

COMPETITIVE LANDSCAPE

Key Industry Players 

Continuous Development and Introduction of New Products by Key Companies Resulted in Their Dominating Positions in the Market

The market is concentrated with companies such as Align Technology, Inc., Ormco Corporation, Institut Straumann AG, and 3M, accounting for a significant share.

Align Technology is the largest player in the clear aligners market, which accounts for the largest share of the overall market. The dominance of the company can be attributed to the company’s strong focus on the expansion of its brand presence through various strategic initiatives, such as collaboration, acquisitions, and others. The company is well-known for its Invisalign system, a leading clear aligner solution available in the market.

Ormco Corporation (Envista Holdings Corporation) and Institut Straumann AG accounted for a notable share of the global market in 2024. Institut Straumann AG acquired ClearCorrect in 2017 to extend its orthodontics product portfolio to clear aligners. Ormco Corporation offers a comprehensive range of orthodontic products, including the Spark Clear Aligner System.

Additionally, Dentsply Sirona, 3M (Solventum), and Henry Schein Inc. are among the other prominent players in the market. Focus on significant investments in the research & development of innovative products has supported the global orthodontic supplies market share.

• For instance, in April 2024, Dentsply Sirona introduced various innovations related to their SureSmile brand of clear aligners, such as the Adaptive Trimline feature at AAO 2024.

LIST OF KEY ORTHODONTIC SUPPLIES COMPANIES PROFILED

• Dentsply Sirona (U.S.)
• AMERICAN ORTHODONTICS (U.S.)
• Institut Straumann AG (Switzerland)
• Align Technology, Inc. (U.S.)
• Solventum (U.S.)
• Henry Schein, Inc. (U.S.)
• DB Orthodontics (U.S.)
• ENVISTA HOLDINGS CORPORATION (U.S.)
• Angelalign Technology Inc. (China)
• TP Orthodontics, Inc. (U.S.)
• BRACES ON DEMAND (U.S.)
• LightForce (U.S.)
• Candid Care Co. (U.S.)
• KLOwen (U.S.)

KEY INDUSTRY DEVELOPMENTS

• November 2024: The International Orthodontics Foundation and ADA Forsyth Institute collaborated to boost global innovation in this space.
• August 2024: Angelalign Technology Inc. signed a strategic collaboration agreement with The Lubrizol Corporation to support innovations in the clear aligners market space.
• January 2024: Henry Schein, Inc. introduced the Carriere Motion Pro bite corrector, designed to treat Class II and Class III occlusions, aiming to reduce orthodontic treatment time.
• December 2023: BRACES ON DEMAND announced a collaboration with EasyRx to help orthodontic practices gain significant workflow efficiencies. The company is involved in 3D printing and digital imaging to provide custom braces.
• November 2023: Vivos Therapeutics, Inc. announced its strategic agreement with Ormco and its product, Spark Clear Aligners. This partnership aimed to improve treatment time by integrating IVOS CARE devices with Spark Aligners.
• February 2023: Koninklijke Philips N.V. partnered with Candid Care Co. to provide an extended range of integrated oral healthcare products, including orthodontic treatments and teeth whitening solutions.

REPORT COVERAGE

The global orthodontic supplies market report provides market size & forecast by all the segments included in the report. It includes details on the market dynamics and market trends expected to drive the market in the forecast period. It offers information on the prevalence of malocclusion in key regions/countries, key industry developments, new product launches, details on partnerships, mergers & acquisitions, and the number of orthodontists in key countries. It covers a detailed competitive landscape with information on the market share and profiles of key players.

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Report Scope & Segmentation