Outdoor Power Equipment Market Size, Share & COVID-19 Impact Analysis, By Type (Lawn Mowers {Walk-behind Mowers, ZTR Mowers, Riding Mower, Robotic Mower, Lawn & Garden Tractor}, Trimmers {Hedge Trimmer, Brush Cutter & Trimmer, Edge Trimmer/Edger, and Others}, Blowers {Snow Blower, Leaf Blower}, Chainsaws, Pressure Washers, Tillers & Cultivators, and Others), By Power Source (Gasoline Powered, Battery Powered, Electric Motor/Corded), By Sales Channel (E-commerce, Direct Purchase), By Application (Residential/DIY, Commercial), and Regional Forecast, 2022-2029

The global outdoor power equipment market size was valued at USD 28.61 billion in 2021 and is projected to grow from USD 30.04 billion in 2022 to USD 43.24 billion by 2029, at a CAGR of 5.3% during the forecast period. The global COVID-19 pandemic has been unprecedented and staggering, with outdoor power equipment experiencing lower-than-anticipated demand across all regions compared to pre-pandemic levels. Based on our analysis, the global market exhibited a growth of 7.5% in 2020 as compared to 2019. 

The demand for these components is growing owing to the tremendous development in these equipment, rising adoption of industry 4.0, and automation. Furthermore, the growing culture of garden and lawn care, rising affinity for turf sports such as golf, rising urbanization in developing economies, and growing focus on technological advancement to support market expansion are key factors driving the market.

Outdoor Power Equipment (OPE) is an equipment with small motors or engines primarily used for exterior service. The residential and commercial users use outdoor power equipment for various tasks such as landscaping and maintaining lawns, gardens, and golf courses. The equipment is powered by a gasoline engine, electric unit, or batteries and is strong and effective, which is used more frequently. Moreover, the rising urbanization has led to smart cities and infrastructure, leading to the demand for this equipment for construction activities.

COVID-19 IMPACT

Increasing E-commerce Sales Due to COVID-19 to Favor Market Growth

The global impact of COVID-19 has impacted the world and affected various industry verticals due to travel restrictions and lockdown rules. However, the industry has witnessed buoyant demand despite the ongoing pandemic and continued positive activity in 2021. Factors such as sales through e-commerce websites specifically for residential or DIY consumers boosted outdoor equipment sales. Additionally, various residential owners expanded their connections for living, landscaping, and invested in maintaining their outdoor spaces, lending to positive demand for the product.

LATEST TRENDS

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Adoption of Advanced Technologies to Spur Market Opportunities

Introducing a new product with emerging technology has always acted as a significant market driver and industry growth to capture more customers and meet the growing need. Hence, key players emphasize innovation and the development of new products with cutting-edge technologies to meet end-user’s diverse needs and preferences to maintain their competitiveness in the outdoor power equipment market share.

For instance, in 2021, ECHO introduced a backpack blower with more power than models recently debuted from ECHO or any other manufacturer globally. The PB-9010 is unquestionably the most powerful backpack blower globally and is centered on power, lightweight, and greater productivity delivering excellence. In addition, end-users, such as professionals or consumers, prefer products with leading technology. They are willing to spend on products equipped with advanced features and new technologies that drive the growth of emerging technologies in the outdoor power industry. 

Technological Advancements and Extensive Economic Growth to Support Market Growth

Introducing a new product with evolving technology has always been a crucial market and industry growth driver, allowing businesses to grab more customers and meet increasing demand. Manufacturers are focusing on delivering connected equipment as the adoption of IoT devices and the popularity of smart and connected products grows. Technology advancements and the adoption of wireless networking techniques result in the development of smart and connected tools. The manufacturing of smart and connected equipment is becoming more critical to leading OPE manufacturers. For example, the constant expansion of robotic lawn mowers is anticipated to benefit the market due to technology improvements. Furthermore, the demand for battery-powered and cordless saws within the construction industry is the primary factor driving the segment growth.

DRIVING FACTORS

Increasing Gardening Activities to Foster Market Growth

The demand of equipment in the market is mainly fueled by the growing demand for landscaping services to make houses more aesthetically beautiful. It is also used for commercial users to improve the appearance of their properties. Outdoor power equipment, such as lawn mowers, blowers, hedge trimmers, and saws, are used in various landscaping operations such as lawn maintenance, hardscaping, lawn renovation, tree care, organic or natural lawn care, and snow removal in the landscaping sector.

The rising per capita income has shifted; 70% of the world’s population will reside in or near cities with increased landscaping and gardening activities that will help in growing the demand for outdoor equipment. As a result, rising urbanization will surge the demand for smart cities and green spaces, new buildings and upkeep of public green spaces and parks, and equipment purchases. In this context, various companies, such as Makita Corporation, provide gas equipment alternatives to satisfy the demand for the equipment by developing cordless OPE systems. Around 50 products are announced to make the tools handy and easy to use along with a sustainable solution that fulfills the aging population’s needs.

Increasing Focus on Technological Advancements to Support Market Expansion

Outdoor power equipment is often powered by gasoline engines, electric motors, or battery-powered motors and is used for lawn, landscaping, garden, golf course, or ground care. Due to the development of remote working, fluctuating gas prices, and a focus on environmental protection, battery-powered equipment is witnessing massive demand across diverse locations. Key market participants are advocating for more ecologically and user-friendly products to provide clients with the best possible solution. Electrification is transforming society and is critical to achieve a low-carbon economy.

Husqvarna Group aspires to be the industry leader in this change. Its efforts to boost electrification will lower CO2 emissions from product use. The development and introduction of electrified goods is expected to boost the equipment’s demand. They provide customers with an even better experience by electrifying their items, which are more efficient, easy to use, and have lower noise and vibration levels. Makita Corporation has initiated a campaign to raise awareness of these battery-powered alternatives to gas equipment as autonomous solutions are becoming more practical, convenient, and affordable through media channels from broadcast to digital platforms. Husqvarna Group's autonomous robotic mower, such as CEORA, is a crucial strategic product in which it is an unchallenged market leader.

RESTRAINING FACTORS

High Maintenance Costs and Fluctuating Raw Material Prices to Hinder Market Growth

Outdoor power equipment tools are widely used among residential and professional users with growing infrastructure and urbanization to maintain their space and achieve a smart and greener city concept. The equipment must be recalibrated at regular intervals for exact operations, sharpened, oiled, and replaced for optimal tool operation, thereby increasing maintenance costs.

Consumers in developing countries are unwilling to spend significant money on equipment maintenance since garden-keepers are relatively cheaper. These maintenance and repair requirements also increase the heavy outdoor machinery ownership costs. Also, the availability of large size equipment directly or indirectly affects the outdoor power equipment market growth in developing nations.

SEGMENTATION

By Type Analysis

Mowers Type to Hold Dominant Market Share Due to Increasing Gardening Activities

By type, the market is segmented into lawn mowers, trimmers, blowers, chainsaws, pressure washers, tillers & cultivators, and others. The lawn mower segment accounted for the highest market share owing to increasing affection of residential users for lawn and garden maintenance and activities and the expanding demand for landscaping services. Further, the trimmer segment also contributed a significant portion to the market, owing to its wide use for edge-cutting and creating boundary lines or separate lines in gardens and lawns for making walkways. This equipment is widely used to control uncontrolled plant growth and effortlessly cut thick undergrowth plants or tough grass.

By Power Source Analysis

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Gasoline Powered to Hold Dominant Market Share Due to its Acceptance in Heavy-duty Applications

By power source, the market is trifurcated into gasoline powered, battery powered, and electric motor/corded. The gasoline powered segment has led the market owing to longer run time and high energy density of gasoline. The electric-powered or battery powered equipment release no emissions and produce little noise. They are considered less harmful. The battery powered segment also accounted for the fastest-growing segment due to government regulations to reduce environmental impact. These are also surging the demand for electric-powered equipment in different regions.

By Sales Channel Analysis

Direct Purchase Sales Channel to Hold Dominant Market Share Due to Increasing Reliance on Retail Outlets

Based on sales channel, the market is bifurcated into e-commerce and direct purchase. The direct purchase segment led the OPE market as most customers relied on direct purchases through retail outlets in North America, Europe, and Asia Pacific. The outdoor power equipment’s sales through direct purchase are declining as manufacturers of lawn and garden products are increasingly finding success on e-commerce platforms such as Amazon and home-depot. The e-commerce segment accounted for the second-largest segment in the market. Further, due to the impact of COVID-19, sales through online platforms increased and are expected to grow in the coming years.

By Application Analysis

Residential Application to Hold Dominant Market Share Largely Due to Increasing Gardening Activities

The OPE market is segmented into residential/DIY and commercial. With the growth of Do-It-Yourself (DIY) projects and landscaping services, both sectors experienced an increase in demand. After a decline of two to three months following the outbreak of the novel coronavirus, both the residential and commercial application segments made a strong comeback and began recovering at a faster rate. The residential/DIY segment led the market owing to significant growth in domestic purposes. The demand for outdoor power equipment in residential/DIY increased as the pandemic forced people to stay home and spend time upgrading garden and landscaping areas.

REGIONAL INSIGHTS

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The outdoor power equipment market is distributed across North America, Europe, Asia Pacific, and the rest of the world. The North American region dominated the market, owing to the presence of key players in the region. There are diverse technological equipment, such as the Internet of Things, which connect with smartphones via Bluetooth and WIFI and are Artificial Intelligence (AI)-based. Electrical equipment is basically available in two types, corded and non-corded, which has low maintenance and replacement parts are easily available.

Rapid automation in Europe is expected to boost the market. The equipment is powered by IoT, which is connected with users' smartphones through Bluetooth and WIFI. Germany has over 500 national parks and around 550 botanical gardens in Europe, thereby increasing robotic lawnmower adoption. This factor is expected to bolster power equipment’s demand. Furthermore, European countries' focus toward lower carbon dioxide emissions is likely to enhance the industry’s growth.

Growing urbanization and rapidly developing building industry are the prime reasons for the OPE market growth in the region. Strategic investments by global corporations in Asia provide lucrative market opportunities in the region. Due to strong investments, India, China, and Japan are the key emerging countries in Asia Pacific. Further, the movement of green infrastructure is gaining traction among organizations and consumers who are projected to support electric equipment in the market to offset the consequences of expanding urbanization and accompanying deforestation.

KEY INDUSTRY PLAYERS

Key Participants are Concentrating on Enhancing their Product Capacities

The OPE market comprises various key players delivering scale products for numerous applications shaping the competitive landscape. The major key players active in the OPE market are Alfred Karcher SE Co. Ltd, Yamabiko Corporation, Husqvarna Group, Techtronic Industries Co. Ltd, MTD Products Inc, and TTI Group. For instance, in 2020, the EGO, one of the leading manufacturers of battery powered equipment, announced a partnership with Lowe’s Companies Inc. to make EGO products available on e-commerce at Lowes.com and in all the U.S. stores.

List of Key Companies Profiled in the Report:

• Karcher (Germany)


• Yamabiko Manufactures (Japan)


• Husqvarna Group (Sweden)


• Techtronic Industries (U.S.)


• Maruyama U.S., Inc. (U.S.)


• Stanley Black & Decker (U.S.)


• MTD Products (U.S.)


• Makita Group (Japan)


• VB Emak (Italy)


• Toro Company (U.S.)


• Hikoki (Japan)


• Deere (U.S.)


• Jonsered (Sweden)


• Bosch (Germany)


• Honda (Japan)


• Cub Cadet (U.S.)


• Troy Blit LLC (U.S.)

KEY INDUSTRY DEVELOPMENTS:

• May 2022 – Toro has shown a new robotic mower available in the spring of 2023. Alternative power, autonomous, and smart connected new robotic mower is in the final year of R&D. Wireless navigation and vision-based localization systems allow easy setup and custom-made to each plot without alternative boundary wire installation. It offers theft-proof features and slope-friendly cutting abilities and can be quite functional.


• April 2022 – Karcher introduced an autonomous robotic floor scrubber and enlarged its autonomous product line by adding a sophisticated robotic scrubber. This robot model is KIRA B 100 R, and Brain Corporation Brain OS powers it. It is the globally recognized and commercially authenticated software base for Autonomous Mobile Robots (AMRs) and their functional indoor public areas. Furthermore, KIRA is an acronym for Karcher application of intelligent robotic application.


• November 2021 – Husqvarna Group has made a settlement agreement with Briggs & Stratton, LLC regarding the supply chain of engines for ride-on-mowers, which will allow the Husqvarna Group to keep the potential financial impact negative due to lack of engine supply.


• April 2019 - ECHO Incorporated, a leading manufacturer of high-grade outdoor power equipment for commercial and homeowner use for 50 years, has launched the new product line, the ECHO eFORCE 56V battery system. With this new product line, ECHO is providing homeowners with a greater option of powerful and easy-to-use outdoor tools for the residential garden, with similar high quality and power used by expert landscapers.


• February 2019 – Husqvarna Group, a Swedish manufacturer of OPE equipment, launched the Husqvarna Automower 435X AWD, an AI-enabled robotic mower with all-wheel drive and smart home connectivity that works with Amazon Alexa, Google Home, and provides an open API for smart home integration. The fully-automatic lawn mower is designed to manage rough terrains and slopes.

REPORT COVERAGE

An Infographic Representation of Outdoor Power Equipment Market

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The report highlights leading regions worldwide to better understand the user. Furthermore, the market research report provides insights into the latest industry trends and analyzes technologies being deployed at a rapid pace globally. It further highlights some growth-stimulating factors and restraints, helping the reader gain in-depth knowledge about the industry.

Report Scope & Segmentation