"Actionable Insights to Fuel Your Growth"
The global outdoor power equipment market size was valued at USD 28.61 billion in 2021. The market is projected to grow from USD 30.04 billion in 2022 to USD 43.24 billion by 2029, exhibiting a CAGR of 5.3% during the forecast period. The global COVID-19 pandemic has been unprecedented and staggering, with outdoor power equipment experiencing lower-than-anticipated demand across all regions compared to pre-pandemic levels. Based on our analysis, the global market exhibited a growth of 7.5% in 2020 as compared to 2019.
The demand for these components is growing owing to the tremendous development in these equipment, rising adoption of industry 4.0, and automation. Furthermore, the growing culture of garden and lawn care, rising affinity for turf sports such as golf, rising urbanization in developing economies, and growing focus on technological advancement to support market expansion are key factors driving the market.
Outdoor Power Equipment (OPE) is an equipment with small motors or engines primarily used for exterior service. The residential and commercial users use outdoor power equipment for various tasks such as landscaping and maintaining lawns, gardens, and golf courses. The equipment is powered by a gasoline engine, electric unit, or batteries and is strong and effective, which is used more frequently. Moreover, the rising urbanization has led to smart cities and infrastructure, leading to the demand for this equipment for construction activities.
Increasing E-commerce Sales Due to COVID-19 to Favor Market Growth
The global impact of COVID-19 has impacted the world and affected various industry verticals due to travel restrictions and lockdown rules. However, the industry has witnessed buoyant demand despite the ongoing pandemic and continued positive activity in 2021. Factors such as sales through e-commerce websites specifically for residential or DIY consumers boosted outdoor equipment sales. Additionally, various residential owners expanded their connections for living, landscaping, and invested in maintaining their outdoor spaces, lending to positive demand for the product.
Request a Free sample to learn more about this report.
Adoption of Advanced Technologies to Spur Market Opportunities
Introducing a new product with emerging technology has always acted as a significant market driver and industry growth to capture more customers and meet the growing need. Hence, key players emphasize innovation and the development of new products with cutting-edge technologies to meet end-user’s diverse needs and preferences to maintain their competitiveness in the outdoor power equipment market share.
For instance, in 2021, ECHO introduced a backpack blower with more power than models recently debuted from ECHO or any other manufacturer globally. The PB-9010 is unquestionably the most powerful backpack blower globally and is centered on power, lightweight, and greater productivity delivering excellence. In addition, end-users, such as professionals or consumers, prefer products with leading technology. They are willing to spend on products equipped with advanced features and new technologies that drive the growth of emerging technologies in the outdoor power industry.
Technological Advancements and Extensive Economic Growth to Support Market Growth
Introducing a new product with evolving technology has always been a crucial market and industry growth driver, allowing businesses to grab more customers and meet increasing demand. Manufacturers are focusing on delivering connected equipment as the adoption of IoT devices and the popularity of smart and connected products grows. Technology advancements and the adoption of wireless networking techniques result in the development of smart and connected tools. The manufacturing of smart and connected equipment is becoming more critical to leading OPE manufacturers. For example, the constant expansion of robotic lawn mowers is anticipated to benefit the market due to technology improvements. Furthermore, the demand for battery-powered and cordless saws within the construction industry is the primary factor driving the segment growth.
Increasing Gardening Activities to Foster Market Growth
The demand of equipment in the market is mainly fueled by the growing demand for landscaping services to make houses more aesthetically beautiful. It is also used for commercial users to improve the appearance of their properties. Outdoor power equipment, such as lawn mowers, blowers, hedge trimmers, and saws, are used in various landscaping operations such as lawn maintenance, hardscaping, lawn renovation, tree care, organic or natural lawn care, and snow removal in the landscaping sector.
The rising per capita income has shifted; 70% of the world’s population will reside in or near cities with increased landscaping and gardening activities that will help in growing the demand for outdoor equipment. As a result, rising urbanization will surge the demand for smart cities and green spaces, new buildings and upkeep of public green spaces and parks, and equipment purchases. In this context, various companies, such as Makita Corporation, provide gas equipment alternatives to satisfy the demand for the equipment by developing cordless OPE systems. Around 50 products are announced to make the tools handy and easy to use along with a sustainable solution that fulfills the aging population’s needs.
Increasing Focus on Technological Advancements to Support Market Expansion
Outdoor power equipment is often powered by gasoline engines, electric motors, or battery-powered motors and is used for lawn, landscaping, garden, golf course, or ground care. Due to the development of remote working, fluctuating gas prices, and a focus on environmental protection, battery-powered equipment is witnessing massive demand across diverse locations. Key market participants are advocating for more ecologically and user-friendly products to provide clients with the best possible solution. Electrification is transforming society and is critical to achieve a low-carbon economy.
Husqvarna Group aspires to be the industry leader in this change. Its efforts to boost electrification will lower CO2 emissions from product use. The development and introduction of electrified goods is expected to boost the equipment’s demand. They provide customers with an even better experience by electrifying their items, which are more efficient, easy to use, and have lower noise and vibration levels. Makita Corporation has initiated a campaign to raise awareness of these battery-powered alternatives to gas equipment as autonomous solutions are becoming more practical, convenient, and affordable through media channels from broadcast to digital platforms. Husqvarna Group's autonomous robotic mower, such as CEORA, is a crucial strategic product in which it is an unchallenged market leader.
High Maintenance Costs and Fluctuating Raw Material Prices to Hinder Market Growth
Outdoor power equipment tools are widely used among residential and professional users with growing infrastructure and urbanization to maintain their space and achieve a smart and greener city concept. The equipment must be recalibrated at regular intervals for exact operations, sharpened, oiled, and replaced for optimal tool operation, thereby increasing maintenance costs.
Consumers in developing countries are unwilling to spend significant money on equipment maintenance since garden-keepers are relatively cheaper. These maintenance and repair requirements also increase the heavy outdoor machinery ownership costs. Also, the availability of large size equipment directly or indirectly affects the outdoor power equipment market growth in developing nations.
Mowers Type to Hold Dominant Market Share Due to Increasing Gardening Activities
By type, the market is segmented into lawn mowers, trimmers, blowers, chainsaws, pressure washers, tillers & cultivators, and others. The lawn mower segment accounted for the highest market share owing to increasing affection of residential users for lawn and garden maintenance and activities and the expanding demand for landscaping services. Further, the trimmer segment also contributed a significant portion to the market, owing to its wide use for edge-cutting and creating boundary lines or separate lines in gardens and lawns for making walkways. This equipment is widely used to control uncontrolled plant growth and effortlessly cut thick undergrowth plants or tough grass.
To know how our report can help streamline your business, Speak to Analyst
Gasoline Powered to Hold Dominant Market Share Due to its Acceptance in Heavy-duty Applications
By power source, the market is trifurcated into gasoline powered, battery powered, and electric motor/corded. The gasoline powered segment has led the market owing to longer run time and high energy density of gasoline. The electric-powered or battery powered equipment release no emissions and produce little noise. They are considered less harmful. The battery powered segment also accounted for the fastest-growing segment due to government regulations to reduce environmental impact. These are also surging the demand for electric-powered equipment in different regions.
Direct Purchase Sales Channel to Hold Dominant Market Share Due to Increasing Reliance on Retail Outlets
Based on sales channel, the market is bifurcated into e-commerce and direct purchase. The direct purchase segment led the OPE market as most customers relied on direct purchases through retail outlets in North America, Europe, and Asia Pacific. The outdoor power equipment’s sales through direct purchase are declining as manufacturers of lawn and garden products are increasingly finding success on e-commerce platforms such as Amazon and home-depot. The e-commerce segment accounted for the second-largest segment in the market. Further, due to the impact of COVID-19, sales through online platforms increased and are expected to grow in the coming years.
Residential Application to Hold Dominant Market Share Largely Due to Increasing Gardening Activities
The OPE market is segmented into residential/DIY and commercial. With the growth of Do-It-Yourself (DIY) projects and landscaping services, both sectors experienced an increase in demand. After a decline of two to three months following the outbreak of the novel coronavirus, both the residential and commercial application segments made a strong comeback and began recovering at a faster rate. The residential/DIY segment led the market owing to significant growth in domestic purposes. The demand for outdoor power equipment in residential/DIY increased as the pandemic forced people to stay home and spend time upgrading garden and landscaping areas.
North America Outdoor Power Equipment Market Size, 2021 (USD Billion)
To get more information on the regional analysis of this market, Request a Free sample
The outdoor power equipment market is distributed across North America, Europe, Asia Pacific, and the rest of the world. The North American region dominated the market, owing to the presence of key players in the region. There are diverse technological equipment, such as the Internet of Things, which connect with smartphones via Bluetooth and WIFI and are Artificial Intelligence (AI)-based. Electrical equipment is basically available in two types, corded and non-corded, which has low maintenance and replacement parts are easily available.
Rapid automation in Europe is expected to boost the market. The equipment is powered by IoT, which is connected with users' smartphones through Bluetooth and WIFI. Germany has over 500 national parks and around 550 botanical gardens in Europe, thereby increasing robotic lawnmower adoption. This factor is expected to bolster power equipment’s demand. Furthermore, European countries' focus toward lower carbon dioxide emissions is likely to enhance the industry’s growth.
Growing urbanization and rapidly developing building industry are the prime reasons for the OPE market growth in the region. Strategic investments by global corporations in Asia provide lucrative market opportunities in the region. Due to strong investments, India, China, and Japan are the key emerging countries in Asia Pacific. Further, the movement of green infrastructure is gaining traction among organizations and consumers who are projected to support electric equipment in the market to offset the consequences of expanding urbanization and accompanying deforestation.
Key Participants are Concentrating on Enhancing their Product Capacities
The OPE market comprises various key players delivering scale products for numerous applications shaping the competitive landscape. The major key players active in the OPE market are Alfred Karcher SE Co. Ltd, Yamabiko Corporation, Husqvarna Group, Techtronic Industries Co. Ltd, MTD Products Inc, and TTI Group. For instance, in 2020, the EGO, one of the leading manufacturers of battery powered equipment, announced a partnership with Lowe’s Companies Inc. to make EGO products available on e-commerce at Lowes.com and in all the U.S. stores.
An Infographic Representation of Outdoor Power Equipment Market
To get information on various segments, share your queries with us
The report highlights leading regions worldwide to better understand the user. Furthermore, the market research report provides insights into the latest industry trends and analyzes technologies being deployed at a rapid pace globally. It further highlights some growth-stimulating factors and restraints, helping the reader gain in-depth knowledge about the industry.
Value (USD Billion)
By Power Source
By Sales Channel
Fortune Business Insights says that the global market size was USD 28.61 billion in 2021 and is projected to reach USD 43.24 billion by 2029.
In 2021, North America stood at USD 13.7 billion.
The market is likely to grow at a CAGR of 5.3%, exhibiting substantial growth during the forecast period (2022-2029).
Techtronic Industries, Toro Company, and Alfred Karcher are among the key players operating in the market.
North America dominated the market in terms of share in 2021.
The gasoline-powered segment is anticipated to dominate this market during the forecast period.
“We are happy with the professionalism of your in-house research team as well as the quality of your research reports. Looking forward to work together on similar projects”- One of the Leading Food Companies in Germany
“We appreciate the teamwork and efficiency for such an exhaustive and comprehensive report. The data offered to us was exactly what we were looking for. Thank you!”- Intuitive Surgical
“I recommend Fortune Business Insights for their honesty and flexibility. Not only that they were very responsive and dealt with all my questions very quickly but they also responded honestly and flexibly to the detailed requests from us in preparing the research report. We value them as a research company worthy of building long-term relationships.”- Major Food Company in Japan
“Well done Fortune Business Insights! The report covered all the points and was very detailed. Looking forward to work together in the future”- Ziering Medical
“It has been a delightful experience working with you guys. Thank you Fortune Business Insights for your efforts and prompt response”- Major Manufacturer of Precision Machine Parts in India
“I had a great experience working with Fortune Business Insights. The report was very accurate and as per my requirements. Very satisfied with the overall report as it has helped me to build strategies for my business”- Hewlett-Packard
“This is regarding the recent report I bought from Fortune Business insights. Remarkable job and great efforts by your research team. I would also like to thank the back end team for offering a continuous support and stitching together a report that is so comprehensive and exhaustive”- Global Management Consulting Firm
“Please pass on our sincere thanks to the whole team at Fortune Business Insights. This is a very good piece of work and will be very helpful to us going forward. We know where we will be getting business intelligence from in the future.”- UK-based Start-up in the Medical Devices Sector
“Thank you for sending the market report and data. It looks quite comprehensive and the data is exactly what I was looking for. I appreciate the timeliness and responsiveness of you and your team.”- One of the Largest Companies in the Defence Industry