Permanent Makeup Market Size, Share & Industry Analysis, By Product Type (Devices, Pigments [Microblading and Micropigmentation], and Accessories), By Technique (Microblading and Micropigmentation), By Body Parts (Eyebrows, Lips, Eyelashes/Eyeliners, and Others), By End-user (Specialty Clinics, Spas & Cosmetic Surgery Centers, Cosmetic/Beauty Salons, and Others), and Regional Forecast, 2025-2032

The global permanent makeup market size was valued at USD 152.4 million in 2024. The market is projected to grow from USD 162.9 million in 2025 to USD 277.8 million by 2032, exhibiting a CAGR of 7.9% during the forecast period.

Permanent makeup (PMU), also known as cosmetic tattooing, redefines a person's natural appearance and helps in recreating a perfect makeup look. Cosmetic tattoo artists can easily apply makeup that lasts very long and does not require regular touchups. These makeups can last up to a few years, depending on the type of procedure. Such benefits associated with the use of permanent cosmetic tattoo have been fueling its penetration among the population worldwide, positively influencing the market growth.

Moreover, the increasing focus of many permanent cosmetic makeup companies on creating awareness regarding this makeup is also expected to fuel its adoption during the forecast period. For instance, the WORLD BEAUTY TOP Congress & Championship is a PMU event planned to take place from the 17^th-19^th of June, 2024 in Slovenia. PMU artists from all over Europe are invited to compete and showcase their talent. Moreover, this event will consist of workshops that will be quite helpful in enhancing the current makeup procedures.

Market Dynamics

Market Drivers

Growing Burden of Skin Diseases to Fuel PMU Demand

Permanent cosmetic procedures provide long-lasting makeup and look similar to conventional makeup procedures. Certified makeup artists conveniently conduct these cosmetic procedures and do not require daily applications or regular touchups.

Permanent cosmetic procedures are quite beneficial in camouflaging skin problems such as scars, freckles, acne, and others. Such varied applications of PMU, along with the rising awareness about these procedures, have been fueling its adoption, driving the market growth.

Moreover, the advent of paramedical permanent cosmetic makeup has expanded the adoption of permanent cosmetic procedures for hiding scars that cannot be cured through medical procedures, such as skin diseases, burns, surgical scars, scars from injuries due to accidents, hair loss, vitiligo, and others.

• For instance, as per data published by the National Centers for Biotechnology Information (NCBI) in January 2023, in the U.S., the prevalence of vitiligo increased by five times from 2013-2017.

Furthermore, one of the most common side effects among patients going through chemotherapy for cancer treatment is hair loss. However, hair loss due to chemotherapy is usually temporary and only stays until the chemotherapy sessions occur. During such scenarios, depression and anxiety among cancer patients due to their looks are very common. Permanent makeup plays an important role in helping patients gain self-confidence. Therefore, the increasing prevalence of cancer and the increasing number of chemotherapy treatments have been fueling the demand for cosmetic tattoos.

• For instance, the data published by the American Cancer Society (ACS) in January 2024 estimated that there would be around 2.0 million new cancer cases in the U.S.

Therefore, the growing prevalence of scars, vitiligo, cancer, and other skin-related issues has been fueling the demand for PMU, propelling the market growth.

Market Restraints

Adverse Effects of Using Derma Pigmentation and Presence of Alternate Options to Limit Market Growth

The growing burden of diseases such as vitiligo, scars, acne, and others, has been fueling the demand for PMU. However, there are certain factors associated with the use of these procedures that can limit their adoption among the population.

• For instance, permanent cosmetic machines and accessories such as ink and needles can cause serious infections such as hepatitis and staph infections if these are not replaced and regularly checked.

Similarly, these procedures can also cause allergic reactions and eye complications in case of eyebrow or eyelash filling, such as eyelid injuries and ectropion. As per data published by the National Centers for Biotechnology Information (NCBI) in 2023, permanent cosmetic procedures can cause adverse effects, such as secondary bacterial infection, reactivation of herpes simplex, ecchymosis, edema, and other skin conditions.

The limitations mentioned above associated with the use of permanent cosmetic procedures, along with the presence of alternate options such as conventional makeup, have restricted its adoption, limiting the global permanent makeup market growth.

Market Opportunities

Emphasis on Creating Awareness about Permanent Makeup to Fuel the Market Growth

The myths associated with the use of PMU have been limiting the adoption of these procedures.

• For instance, PMU is considered to be a painful process and is considered to stay for a long time. Due to this, many people avoid getting these procedures, as they think it is a lifetime commitment.

To increase the adoption of PMU among both male and female populations globally, it is very important to create awareness about these makeups. Many PMU organizations have been creating awareness about these procedures to fuel the penetration of PMU in both men and women.

• For instance, PMU WORLD has been organizing an event between 5^th-8^th August 2024 in Florida, U.S. In this event, makeup artists and beauty influencers worldwide are invited to showcase their skills and business. This event is currently one of the largest PMU events, consisting of over 1,000 beauty providers and over 21 master trainers and speakers. This event would create awareness about PMU and would help in expanding the permanent makeup industry globally.

Therefore, the increasing focus of market players on creating awareness regarding permanent cosmetic procedures is expected to fuel the market growth over the forecast period.

Market Challenges

Regulatory Standards and Safety Concerns

Variations in regulatory standards across countries and sub-regions and concerns about procedure safety are among the major challenges in cosmetic tattoo product adoption.

Potential Side Effects

Risks associated with PMU procedures, such as allergic reactions and dissatisfaction with permanent results, may deter potential clients.

High Initial Costs

The cost of PMU procedures can be a barrier for some consumers, limiting market penetration in emerging countries.

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Permanent Makeup Market Trends

Market Players' Increased Focus on Launch of Advanced Products

The increasing prevalence of conditions such as freckles and acne, which leave permanent marks on the skin, is fueling the demand for dermopigmentation. This type of makeup does not require reapplication, and a full application lasts quite a long time and gives excellent results. Hence, such benefits will stimulate the demand for these cosmetic products.

Moreover, social media platforms are also one of the reasons for the growing demand for these makeup treatments. For example, influencers and celebrities on social media platforms attract millions of people by flaunting their looks with these ongoing routines.

To cater to the increasing demand for these makeup products, market players have increased their focus on the development and launch of advanced products. For instance, in June 2023, permanent makeup company Tina Davies announced the launch of its Fade eyebrow pigment collection. With this launch, the company expanded its product portfolio for eyebrow pigments.

Furthermore, market players have also been emphasizing on expanding their presence globally to enhance the sales of their products and fulfill their growing demand. For instance, in October 2019, JL Aesthetics announced the launch of a professional training program for derma tattooing and non-invasive anti-aging procedures in the U.K. in collaboration with Purebeau.

Other Trends

• Increasing Adoption of Advanced Technology in PMU Procedures: The development of sophisticated devices and pigments has enhanced the precision and safety of PMU procedures, attracting a broader clientele.


• Growing Popularity of Aesthetic Procedures: An increasing focus on physical appearance and the influence of social media has led to a higher demand for cosmetic enhancements, including cosmetic tattoos.


• Expansion of Services in Spas and Cosmetic Surgery Centers: The integration of PMU services into spas and cosmetic surgery centers has made these procedures more accessible, contributing to market growth.


• Increased Awareness and Training: Events and workshops, such as the WORLD BEAUTY TOP Congress & Championship in Europe, are raising awareness and improving the skills of PMU artists, further propelling market expansion.

Impact of COVID-19 

Limited Number of Clients Visiting Permanent Makeup Artist Resulted in the Decline of the Market Value

The market experienced a significant decline due to the COVID-19 pandemic in 2020. This was due to lockdown restrictions and the number of clients' visits to permanent cosmetic makeup salons and aesthetic and dermatologist clinics was reduced to control the spread of the virus.

• For instance, as per data published by the National Center for Biotechnology Information (NCBI) in 2021, the number of patients' visits to dermatologist outpatient clinics experienced a decline of 61.2% during the pandemic in Indonesia.

However, the market experienced significant growth post-COVID-19 pandemic in 2021 due to the reopening of closed salons, dermatologist clinics, aesthetic centers, and others.

Segmentation Analysis

By Product Type

Focus of the Market Players on the Adoption of Advanced Technologies for Efficient Product Development to Drive the Pigments Segment

Based on product type, the market is segmented into devices, pigments, and accessories. The pigments segment is further bifurcated into microblading and micropigmentation.

The pigments segment dominated the market in 2024. The segment's dominance is attributed to the adoption of advanced technologies for the development of inks to reduce skin allergies and fuel the efficiency of the procedures.

• For instance, in December 2023, Alessandro Lardi, a renowned figure in micropigmentation, tricopigmentation, and semi-permanent makeup, stated that the global cosmetic industry, including PMU, is moving towards eco-friendly and organic pigments due to its safety for both skin and environment.

The devices segment is expected to record a substantial CAGR during the forecast period. The segment growth is attributed to the increasing awareness and demand for PMU in developed and developing countries.

• For instance, in June 2023, according to the BELLAMI ACADEMIE, the demand for PMU has grown to 35-40% in the last 20 years, with 50% of the clients aged 40-54.

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By Technique

Advantages Associated With Micropigmentation is Responsible for the Segment's Dominance

Based on technique, the market is segmented into microblading and micropigmentation.

The micropigmentation segment dominated the market in 2024. The segment's dominance is attributed to the increasing awareness regarding the advantages associated with permanent makeup on the scalps, lips, and eyebrows associated through micropigmentation.

• For instance, a blog published by ReeAge in February 2024 stated that lip and eyebrow micropigmentation has a variety of benefits, including providing a more versatile, natural appearance and increasing the definition of a person's facial features. The rising awareness regarding the various advantages associated with these procedures promotes the adoption of this method for the pigmentation of the dermis.

Moroever, the microblading segment is expected to record a substantial CAGR during the forecast period. The microblading technique is most commonly used for eyebrow filling. Therefore, the growing demand for well-defined and natural-looking eyebrows is expected to fuel the segment growth during the forecast period.

By Body Parts

Increasing Demand for Eyebrow Tattooing Among Celebrities is Responsible for the Segment's Dominance

On the basis of body parts, the market is segmented into eyebrows, lips, eyelashes/eyeliners, and others.

The eyebrows segment dominated the permanent makeup market share in 2024. The segment's dominance is mainly due to the increased number of celebrity endorsements for PMU. Celebrities and influencers often endorse permanent cosmetic procedures, including eyebrow enhancements, which further popularize the trend and drive consumer interest.

• For instance, in January 2024, according to data published on pmuhub.com, 13 celebrities, including Demi Lovato, Iggy Azalea, Kendra Wilkinson, Paris Hilton, Mary J Blige, Bella Thorne, Michelle Keegan, Mandy Moore, Courteney Cox, Jasmine Tookes, Huda Kattan, Keri Russell, and Serena Williams have undergone microblading eyebrow tattoo in recent years.

Moreover, the others segment is expected to register the fastest CAGR during the forecast period. The growth of the segment is attributed to the increasing awareness regarding applications of PMU in skin camouflaging procedures in cases of chronic acne, scarring, and vitiligo.

The lips segment is expected to register a significant CAGR during the forecast period. The segment growth is attributed to the increasing demand for naturally pigmented lips. Moreover, lip pigmentation reduces the need for regular application of external lip color, such as lipsticks. This factor will also fuel the segment growth.

By End-user

Increasing Demand for PMU Procedures Globally is Responsible for the Specialty Clinics Segment's Dominance

On the basis of end-user, the market is segmented into specialty clinics, spas & cosmetic surgery centers, cosmetic/beauty salons, and others.

The specialty clinics segment dominated the market in 2024 and is expected to grow significantly during the forecast period. The segment growth is attributed to the rising demand for permanent cosmetic procedures, especially among the younger generation and individuals in the age group of 45-55 looking to address issues such as thinning brows and fading lip color.

The spas & cosmetic surgery centers segment is expected to record the fastest CAGR during the forecast period. This growth is mainly attributed to the number of spas globally that provide semi-permanent makeup services such as eyebrow lamination.

Permanent Makeup Market Regional Outlook

Based on geography, the market has been studied across North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa.

Europe

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Europe dominated the global market, accounting for the maximum share. The market was valued at USD 110.3 million in 2024. The dominance is attributed to the presence of a large number of manufacturing companies, increasing R&D expenditure, and growth in the number of PMU conferences conducted in the region. These conferences provide an important opportunity for leading companies from the rest of Europe to present their PMU products, increasing their reputation and awareness, contributing to market growth.

• For instance, the 7th edition of PMU East-European Conference 2024 is scheduled to be held between the 2nd and 4th of November 2024 in Bucharest, Romania.

Furthermore, the increasing number of aesthetic procedures in the region is responsible for the region's market growth.

North America

The North America market captured the second most dominant share of the global market in 2024. The growth of the market in the region is attributed to the adoption of advanced technologies in the tattoo industry and the increasing demand for beauty and cosmetic services offered in the region.

• For instance, as per data published by James Christian Cosmetics in June 2023, women in the U.S., such as in New York City and Miami, are increasingly opting for semi-permanent cosmetic tattoo treatments, such as microblading, permanent eyeliner, and lip blushing to enhance their features.

Moreover, the market in the U.S. is expected to grow significantly due to the increasing number of beauty salons offering permanent cosmetic tattoos.

Asia Pacific

The Asia Pacific market is anticipated to record the fastest CAGR during the forecast period. The regional market growth is attributed to the soaring disposable incomes, urbanization, and rising awareness of cosmetic tattooing.

Latin America and Middle East & Africa

The markets in Latin America and the Middle East & Africa are expected to grow substantially during the forecast period due to the growing awareness regarding permanent makeup through beauty conferences and events in both regions. For instance, in August 2023, the WorldS PMU Competition and Congress were held in Mexico City and the speaker was Katarina Lupsinova. This contributed to the trend of permanent cosmetic procedures in the region.

Competitive Landscape

Key Market Players

Increasing Focus of Market Players on Expansion of their Product Offerings to Accelerate their Growth

The global market is highly fragmented due to the presence of many small and mid-sized companies. Perma Blend, Tina Davies, and Quantum are among the significant players accounting for a significant global market share. The strong position of these players is due to their focus on new product launches and commercialization.

• For instance, in March 2022, Perma Blend launched the Luxe range of pigments and commercialized it in the U.K. through distributors. This range of Perma Blend is in accordance with the EU and REACH.

Moreover, market players such as Nouveau Contour, Microbeau International, Inc., Bella Co., Ltd., BioTek, and Swiss Color are focusing on the adoption of advanced technologies for the development and launch of efficient products.

LIST OF KEY COMPANIES PROFILED

• PMU line (Dermatech Group) (Denmark)


• Bella Co., Ltd. (Taiwan)


• Nouveau Contour (Netherlands)


• Woorhi Mechatronics Co., Ltd. (South Korea)


• Pinkiou (U.S.)


• QUANTUM (Poland)


• Microbeau International, Inc. (U.S.)


• Swiss Color (Austria)


• Sviato Shop (Estonia)


• Perma Blend (U.S.)


• Tina Davies (Canada)


• PhiAcademy GmbH (Austria)


• BROVI-SHOP.RU (Russia)


• BOMTECH ELECTRONICS CO., Ltd. (Russia)


• Purebeau (Ireland)


• Mara Cosmetic Tattoo Studio & Academy (U.S.)


• GOOCHIE (China)

KEY INDUSTRY DEVELOPMENTS

• October 2022 – PhiAcademy GmbH announced that it was awarded 4^th place in the international category once again to be one of Austria's leading companies. This award enhanced the company's reputation, ultimately propelling the demand for its PMU products.


• January 2022 – Perma Blend expanded its U.S. manufacturing, bottling, and research & development facility by three folds. Additionally, it implemented a new quality assurance system to produce a new line of REACH-compliant PMU pigments.


• November 2021 – Swiss Color announced that their new Swiss Color pigments comply with all European laws and regulations. These pigments are ECHA compliant, REACH compatible, and individually mixable with each other. The company discounted its existing stock, making the new pigments available in mid-December 2022.


• May 2021 – Tina Davies entered the golden age of PMU with the introduction of 'I Love Ink' precision needle cartridges. This new development helped the company expand its needle cartridge product range, supporting its growth in the market.


• February 2020 – Tina Davies revolutionized the permanent cosmetics industry by inventing the first disposable microblade, introducing high quality tattoo ink for body art, and developing the industry-standard shades, Lust and Envy, for PMU products tailored for women with blonde and red hair.

REPORT COVERAGE

The report provides a detailed competitive landscape. It also includes key insights, such as top industry developments covering partnerships, mergers, and acquisitions. Additionally, it focuses on key points, such as new product launches in the market. Furthermore, the report covers regional analysis of different segments, profiles of key market players, market trends, and the impact of COVID-19 on the market. It also consists of quantitative and qualitative insights that have contributed to the market growth.

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Report Scope & Segmentation