Romania Cosmetic Surgery Market Size, Share & Industry Analysis, By Procedure (Surgical Procedure {Breast Augmentation, Lip Enhancement/Perioral Procedure, Eyelid Surgery, Rhinoplasty, Breast Lift and Others} and Non-surgical Procedure {Botulinum Toxin, Hyaluronic Acid, Chemical Peel, Full Field Ablative, Hair Removal and Others}), By Gender (Female and Male), By Age Group (18 Years and Younger, 19 to 34 Years, 35 to 50 Years, 51 to 64 Years, and 65 Years and Above), By End-user (Hospitals & Specialty Clinics and Spas & Cosmetic Surgery Centers), and Country Forecast, 2025-2032

The Romania cosmetic surgery market size was valued at USD 300.9 million in 2024. The market is projected to grow from USD 329.8 million in 2025 to USD 589.7 million by 2032, exhibiting a CAGR of 8.7% during the forecast period.

Cosmetic surgery is a procedure focused on enhancing or altering a person's physical appearance for aesthetic reasons, rather than treating medical conditions. It is typically done on the face, breasts, abdomen, or skin to improve symmetry, proportion, reduce fat, and enhance the appearance.

The market growth is attributed to the increasing prevalence of dermatological conditions, such as acne scarring, hyperpigmentation, melasma, rosacea, and photoaging, which are prompting individuals to seek both corrective and aesthetic treatments.

Furthermore, the market is dominated by major players, including CRONOS MED, REGINA MARIA, and MedLife. These companies are expanding their procedure offerings and adopting advanced technologies for these procedures to enhance their market position.

MARKET DYNAMICS

MARKET DRIVERS

Increasing Geriatric Population Seeking Anti-Aging and Rejuvenation Solutions to Fuel Market Expansion

Over the past few years, there has been a significant growth in the proportion of individuals aged 40 and older in Romania, among whom surgical procedures, such as breast lift and breast augmentation, are most prominently performed. Additionally, these individuals are seeking procedures such as blepharoplasty, facelifts and Botox injections to maintain a youthful appearance.

• For instance, according to the data from ISAPs, 2,597 facelift procedures were performed in Romania in 2023, whereas 86,686 botulinum toxin procedures were performed in the same year.

As a result, the Romanian clinics are routinely marketing age-management programs and medically supervised rejuvenation plans, which are further contributing to increasing demand for cosmetic procedures. Such scenarios is anticipated for the Romania cosmetic surgery market growth.

MARKET RESTRAINTS

Complications Linked to Cosmetic Procedures May Hinder Market Growth

Despite the established safety of cosmetic procedures when performed by certified surgeons, procedures performed by inadequately trained providers and local beauticians in salons, spas, and other non-medical settings are leading to severe complications during or after the procedure.

Such procedures are associated with risks such as infection, scarring, asymmetry, implant-related issues, bruising, swelling, nerve damage, hyperpigmentation, and anesthesia-related complications, which are leading to a drop in the number of cosmetic procedures. This is anticipated to hamper the market expansion during the forecast period.

MARKET OPPORTUNITIES

Growing Impact of Social Media is Driving Higher Uptake of Cosmetic Procedures Among Men

Recently, there has been a surge in demand for cosmetic procedures among Romanian men, largely due to increasing influence of social media. Social media is influencing certain factors, such as appearance and interpersonal sensitivity, particularly among young men.

This is driving an increase in demand for both surgical and non-surgical procedures, including rhinoplasty, hyaluronic acid fillers and botulinum toxin treatments. This presents a significant opportunity for medical spas and cosmetic surgery centers to increase investments in advanced products to perform these cosmetic procedures. Also, the clinics in Bucharest, Cluj and Timisoara are allocating substantial resources to digital marketing, Instagram galleries, and influencer partnerships to spur the number of consultations.

ROMANIA COSMETIC SURGERY MARKET TRENDS

Advancements in Cosmetic Procedures to Emerge as a Key Market Trend

Currently, a large number of clinics are adopting advanced tools, modern surgical techniques, next-generation injectables, and energy-based technologies to perform procedures more safely and with greater efficacy. Some of these advancements include short-scar breast lifts, ultrasonic/VASER liposuction, and endonasal rhinoplasty, which is increasing precision. Moreover, clinics are integrating combination therapies such as pairing injectables with laser resurfacing or radiofrequency tightening to achieve multi-layer facial rejuvenation.

• In December 2025, Romanian providers, such as Cronos Med and Swiss Estetix, highlighted the rising demand for multimodal facial rejuvenation and fractional CO₂ laser resurfacing, underscoring strong patient interest in advanced aesthetic treatments that offer minimal downtime.

MARKET CHALLENGES

High Procedure Costs Combined with Minimal Insurance Reimbursement to Challenge Market Growth

Despite the high demand for cosmetic procedures in Romania, the high costs of procedures such as rhinoplasty, liposuction, breast augmentation, facelifts, and abdominoplasty make them challenging to adopt among middle and lower-income groups in the country.

• For instance, in November 2025, Clinic Healthcare & Homecare services reported that the average price of a liposuction procedure in Romania is around USD 2,715.4.

Moreover, limited insurance coverage for cosmetic surgeries, unless related to medical issues, is limiting its adoption due to out-of-pocket spending, which is further expected to challenge market growth.

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Segmentation Analysis

By Procedure

Higher Demand of Surgical Procedure Contributed to Segmental Growth

On the basis of procedure, the market is classified into surgical procedure and non-surgical procedure. Furthermore, the surgical procedure segment is sub-classified into breast augmentation, lip enhancement/perioral procedure, eyelid surgery, rhinoplasty, breast lift, and others. The non-surgical procedure is sub-segmented into botulinum toxin, hyaluronic acid, chemical peels, full-field ablative procedures, hair removal, and others.

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The surgical procedure segment accounted for the dominant Romania cosmetic surgery market share in 2024. The segment's growth is attributed to growing number of expensive surgical cosmetic procedures, including breast lifts, breast augmentations and eyelid surgeries. This is driven by increasing demand for aesthetic appearance among aging women in the country.

• For instance, according to data from the International Society of Aesthetic Plastic Surgery (ISAPS), 18,347 breast augmentation procedures were performed in 2023, representing an 8.2% increase from 16,957 in 2022 and a 48.3% increase from 11,431 in 2021.

In addition, the non-surgical procedure segment is projected to grow at a CAGR of 9.1% during the forecast period.

By Gender

Rising Demand for Wrinkle Reduction to Drive Female Segment’s Growth

Based on gender, the market is segmented into female and male.

By gender, the female segment accounted for the largest share in 2024. The segment’s growth is reinforced by rising demand for wrinkle reduction and anti-aging treatments among aging females. Additionally, the broader adoption of advanced cosmetic techniques is further encouraging procedure uptake among females. Furthermore, the segment is set to hold 86.4% share in 2025.

In addition, the male segment is projected to grow at a CAGR of 8.0% during the forecast period.

By Age Group

High Spending on Aesthetic Procedures Among 35 to 50-year Age Group Propelled Segment Growth

Based on age group, the market is segmented into 18 years and younger, 19 to 34 years, 35 to 50 years, 51 to 64 years, and 65 years and above.

By age group, the 35 to 50 years segment accounted for the largest share in 2024. This age group accounts for the highest spending on aesthetic procedures, including breast lifts, eyelid surgeries, body contouring, multimodal Botox and filler treatments, and non-surgical skin tightening, which contributes to the segment’s growth. Furthermore, the segment is set to hold 42.0% share in 2025.

• For instance, according to the data published by ISAPS in 2023, 2,295 non-surgical skin tightening procedures were performed in Romania.

In addition, the 19 to 34 years segment is projected to grow at a CAGR of 8.8% during the forecast period.

By Provider

Increasing Number of Cosmetic Surgeons in Romania Drives Segment Growth

Based on provider, the market is segmented into hospitals & specialty clinics and spas & cosmetic surgery centers.

In 2024, the Romania market was dominated by hospitals & specialty clinics in terms of provider. A significant proportion of cosmetic procedures is conducted in hospitals and physicians’ offices, driven by the availability of specialized tools, expertise, and advanced treatment technologies. Additionally, the increasing number of cosmetic surgeons in Romania is further driving the volume of procedures performed within hospital settings, which is expected to fuel the segment’s growth.

For instance, according to data from ISAPS in 2024, the number of cosmetic surgeons in Romania increased from 350 in 2023 to 400 in 2024.

In addition, the spas & cosmetic surgery centers segment is projected to grow at a CAGR of 8.0% during the forecast period.

COMPETITIVE LANDSCAPE

Key Industry Players

Focus on Adoption of Advanced Technology and National Presence to Strengthen Key Players Position

In 2024, CRONOS MED, REGINA MARIA, and MedLife accounted for the largest Romania cosmetic surgery market share. These companies have a strong national presence, advanced technology (including Vectra 3D and laser systems), a large influx of cosmetic surgery patients, and a high volume of procedures such as rhinoplasty, breast surgery, facelifts and injectable treatments.

Other prominent players, such as Medicover Group and Elos, have a diverse patient base and a strong presence in Romania's premium urban regions. Moreover, these players are increasing market penetration strategies by expanding their network of surgeons and incorporating more surgical and non-surgical procedures at affordable costs. This is expected to enhance their customer base and market position in the forthcoming years.

LIST OF KEY ROMANIA COSMETIC SURGERY MARKET COMPANIES PROFILED

• REGINA MARIA (Romania)
• CRONOS MED (Romania)
• Medicover Romania (Sweden)
• Estetis Clinic (Romania)
• Clinica Doctor MiT (Romania)
• World Estetica (Romania)
• Spitalul Zetta (Romania)
• Hebe Medical (Romania)
• VenArt Clinica (Romania)
• Elos (Romania)

KEY INDUSTRY DEVELOPMENTS

• December 2024: REGINA MARIA obtained the Joint Commission International accreditation for its hospitals, highlighting international standards in complex surgery and patient safety in Romania.
• August 2024: CRONOS MED launched five advanced HIRONIC aesthetic medical devices across its clinics in Timișoara and Bucharest, offering innovative non-invasive treatments for fat reduction, pigmentation, skin lifting and skin rejuvenation.
• October 2022: CRONOS MED officially launched a new clinic in Iași, equipped with advanced technology and staffed by a team of dermatologists and aesthetic surgeons.
• May 2022: Medicover Romania opened a major new hospital in Cluj, enhancing its multi-specialty surgical capacity with modern operating theaters, an ICU, sterile units, and imaging facilities, thereby increasing the volume of plastic and aesthetic surgeries, including breast, body contouring and facial procedures.
• May 2021: Hebe Medical shared results from its free consultation campaign during World Skin Cancer Awareness Month, highlighting its commitment to preventive dermatology and growing medical-aesthetic care segment.

REPORT COVERAGE

The Romanian cosmetic surgery market report delivers comprehensive analysis across all segments, covering dynamics such as drivers, trends, opportunities, challenges, and restraints. It includes key insights on surgical/non-surgical procedures, as well as injectable volumes. It also covers detailed profiles and market share analysis of major players.

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Report Scope & Segmentation