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The global sachet packaging market size was valued at USD 7.89 billion in 2021. The market is projected to grow from USD 8.30 billion in 2022 to USD 11.97 billion by 2029, exhibiting a CAGR of 5.4% during the forecast period. The global COVID-19 pandemic has been unprecedented and staggering, with sachet packaging experiencing lower-than-anticipated demand across all regions compared to pre-pandemic levels. Based on our analysis, the global market exhibited a decline of -2.2% in 2020 as compared to 2019.
Sachet packaging is a flat three or four-layer pack made from plastic, paper, or aluminum. It consumes less packaging material and storage space, decreasing transportation costs. This is one of the critical factors driving the global market growth. Moreover, as sachet products cost less than products with bulk packaging, consumers with any income group can afford them. Sachets can be used widely for packing powders, liquids, capsules, and wipes.
The market is gaining traction due to the products such as hair oil, tea, detergents, shampoos, cream, lubricants, coffee, sauces, mouth fresheners, and many others. The growing demand for packaging small quantities of products in many end-use industries, such as personal care & cosmetics, pharmaceuticals, food, and beverages, is favoring market expansion. The availability of substitutes for sachet packaging, such as flexible and stick packaging, is expected to hinder the market growth prospects to some extent.
Industry Growth Affected Due to Major Supply Chain Disruptions
The COVID-19 outbreak had a widespread effect all across the world. Many governments imposed strict lockdown measures and social distancing norms to avoid spreading the virus. Manufacturing facilities were temporarily shut down during the initial stages of the pandemic. Moreover, the economic crisis is expected to cause a significant delay in the commercial roll-out of the packaging industry. Many large and small-scale businesses, including the packaging industry, were affected due to the emergence of the virus. Further, key players faced numerous challenges along with disruptions in the supply chain. However, the situation improved in the second half of 2022 as more supplies came online.
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Utilization of Active Packaging in Sachets to Emerge as a Global Trend
One emerging trend enhancing the market growth is the utilization of active packaging in sachets. Active antimicrobial packaging integrates with packaged food and headspace for reducing, retarding, or hindering the development and spoilage of pathogenic microorganisms.
Oxygen absorbers are developed using powdered iron or ascorbic acid. Iron-based scavengers cannot surpass the inspections of metal detectors in the packaging lines, whereas ascorbic acid proves beneficial for these events. Sachets that help in absorbing oxygen (O2) and carbon dioxide (CO2) are readily available and can be found in roasted ground coffee packages. This creates profitable growth opportunities and is anticipated to impel market growth over the forecast period.
Augmenting Demand for Small-size and Convenient Packaging to Propel Industry Growth
The growing demand for small-size, hygienic, and convenient packaging is driving the global market expansion. Food manufacturers are increasing their focus on sustaining the impact of virus outbreaks in the future. This has led to a subsequent increase in the demand for sachet packaging. Since the outbreak of coronavirus, the demand for hand sanitizers is growing to implement basic hygiene practices. Most hand sanitizers are packaged in sachets, which fosters the global market growth.
Moreover, sachet packaging is cost-effective for distribution and packaging activities owing to the reduction in product waste and high demand. Additionally, the rapid rise in the utilization of recyclable and sustainable materials for sachet manufacturing creates immense opportunities for market growth over the projected timeframe. The presence of key market players and their focus on innovative product launches also boosts the demand for small-size packaging. The market value is driven by the escalating demand for portable and convenient packaging solutions. Furthermore, the growing sachet packaging demand from the food and beverage sector is another critical factor creating immense opportunities for market growth over the projected timeframe.
Affordability of Sachets for Promotional Uses to Foster the Product Demand
Sachet packaging is an affordable solution for consumers and manufacturers than traditional packaging. The key developments in the materials and machines offer lucrative opportunities for many end users to adopt these products and attract consumers with low-income groups. Sachets are also considered highly cost-effective for sampling and promotional purposes. During product launches, several brands make small quantities of the product (usually 3ml – 5ml) and pack them in sachets for consumer trials. It allows consumers to try the product and move on to larger pack sizes for bulk purchases. It further results in higher penetration of sachets in markets as the ideal packaging solution for product sampling, driving global market growth.
Shortage and Rapid Rise in the Cost of Raw Materials to Hinder Market Growth
The global market primarily uses plastic, paper, aluminum foil, and cellulosic. The market suffers from a shortage of polypropylene raw materials used in the production of plastic-based packaging materials. The packaging sizes are becoming smaller to meet the lower purchasing power of consumers, making sachet-type packaging a popular solution. However, it also negatively affects the manufacturers, as they cannot manufacture enough sachets due to raw material scarcity. This limits the market growth and is further expected to hamper the demand for sachet packaging. Additional factor hindering industry expansion is the availability of substitutes such as stick packaging and stringent government regulations on the use of plastics.
Plastic Segment to Dominate the Market Due to Wide Acceptability Among Manufacturers
Based on material, the market is segmented into paper, plastic, and aluminum foil. The plastic segment dominates the market and will continue to record appreciable expansion during the forecast period. PET is often utilized as a barrier and to offer strength to the product. Plastic offers a wide range of qualities such as flexibility, hardness and strength, lightweight, and many others, which account for a large sachet packaging market share.
1 ml – 10 ml Size to Dominate the Market Due to Increasing Demand for Single-dose Application Products
Based on size, the market is subdivided into 1 ml-10 ml, 11 ml-20 ml, 21 ml-30 ml, and 30 ml and above. The 1 ml - 10 ml segment is the dominating segment attributed to the surging product demand in single-dose application solutions, trial packs, and travel packs. These can be used for sampling condiments, seasonings, sauces, shampoo, and other healthcare & beauty products, which is set to impel industry growth.
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Personal Care & Cosmetics Segment Accounted for the Largest Segment Due to its Affordability and Ease of Use
Based on end-user, the market is segmented into food & beverages, pharmaceuticals, personal care & cosmetics, and consumer goods. Various cosmetics and personal care product manufacturers offer trial packs as a marketing strategy to boost a product's market penetration. Plastic sachets are the top packaging solutions used in the skincare section. The segment is witnessing significant growth due to baby and child-specific products and deodorants. Also, men's skincare and deodorants have seen a surge in demand, which drives the growth of the personal care & cosmetics segment.
Asia Pacific Sachet Packaging Market Size, 2021 (USD Billion)
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The market analysis has been done across North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa.
Asia Pacific dominates the sachet packaging market growth. According to India Brand Equity Foundation (IBEF), an initiative by the Ministry of Commerce & Industry, Government of India, the Fast-Moving Consumer Goods (FMCG) market in India is estimated to boost the market growth in the region. Significant segments of FMCG in India include household & personal care, healthcare, and food & beverages, which contribute to the significant growth of the market in the Asia Pacific region.
North America is the second-largest market for sachet packaging owing to increasing demand from various end-use industries and a large retail sector. Europe is expected to witness steady growth in the market. The regional market growth is due to the presence of the largest cosmetic industry. Further, the Middle East & Africa is expected to witness steady growth. The rising healthcare expenditure and the presence of well-equipped healthcare centers and hospitals will boost the market growth in this region. Moreover, as enterprises target a low-income but vast and rapidly-growing mass market for volume growth, Latin America will witness significant growth.
Key Participants in the Market Embrace Significant Growth Opportunities to Strengthen Industry Position
The global market is highly fragmented and competitive. In terms of market share, a few major players dominate the market by offering innovative solutions in the packaging industry. These major players are constantly focusing on expanding their customer base across the regions and innovation.
Major players operating in the market include Amcor, Sonoco Products Company, Huhtamaki, and Constantia Flexibles Group GmbH. Numerous other players operating in the industry are focused on delivering advanced packaging solutions.
An Infographic Representation of Sachet Packaging Market
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The global sachet packaging market report presents a comprehensive industry assessment by offering valuable insights, facts, industry-related information, and historical data. Several methodologies and approaches are adopted to make meaningful assumptions and views to formulate the report. Furthermore, the report covers a detailed analysis of the market on the basis of material, size, end-user, and region, helping readers get a comprehensive global industry overview.
Value (USD Billion)
By Size, Material, End-user, and Region
Fortune Business Insights says that the global market was USD 7.89 billion in 2021.
The global market is projected to grow at a CAGR of 5.4% during the forecast period.
The market size stood at USD 3.27 billion in 2021.
Based on material, the plastic packaging segment holds the dominating share in the global market.
The global market size is expected to reach USD 11.97 billion by 2029.
The key market drivers are augmenting the demand for convenient & small-size packaging, affordability of sachets, and promotional uses.
The top players in the market are Amcor, Sonoco Products Company, Huhtamaki, Constantia Flexible Group GmbH, Mondi, Clondalkin Group, ProAmpac, Coveris, Paharpur 3p, Amber Packaging Industries LLC, Unico ITC dba, and Glenroy Inc.
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