Shooter Games Market Size, Share & Industry Analysis, By Product (Shooting gallery, Light gun shooter, First-person shooter (FPS), Third-person shooter (TPS), and Others), By Device Type (PC/MMO, Tablet, Mobile Phone, and TV/Console), By End User (Male and Female), and Regional Forecast, 2025-2032

The global shooter games market size was valued at USD 72.68 billion in 2024. The market is projected to grow from USD 82.02 billion in 2025 to USD 192.90 billion by 2032, exhibiting a CAGR of 13.0% during the forecast period. Asia Pacific dominated the shooter games market with a market share of 46.9% in 2024.

Shooter games are electronic entertainment activities involving shooting targets. These games can be played in both multiple-player and single-player scenarios through devices such as smartphones, tablets, and consoles. In addition, they typically involve aiming targets and achieving goals in challenging scenarios. The fast-paced action and competitive environment of these games fuel their demand, notably among young demographics. Moreover, the growing popularity of online gaming will trigger market growth in the coming years. Internationally reputed companies, including Rockstar Games, Valve Corporation, Gameloft, Activision Blizzard, and Ubisoft, dominate the market space.

GLOBAL SHOOTER GAMES MARKET SNAPSHOT

Market Size & Forecast:

• 2024 Market Size: USD 72.68 billion
• 2025 Market Size: USD 82.02 billion
• 2032 Forecast Market Size: USD 192.90 billion
• CAGR: 13.0% from 2025–2032

Market Share:

• Asia Pacific led the market with a 46.9% share in 2024, driven by growing mobile and PC gaming user bases in countries such as China, India, and South Korea.
• Mobile phones are the leading platform due to their convenience, affordability, and increasing smartphone penetration.
• FPS (First-Person Shooter) games dominated the product landscape, backed by immersive gameplay and popularity among young male gamers.

Key Market Highlights:

• U.S.: Strong domestic development ecosystem with major players like Rockstar Games and Activision Blizzard, and a tech-savvy population adopting competitive shooter games and eSports.
• China, South Korea & India: High mobile penetration and rising disposable incomes drive regional growth; local studios also contribute to expanding offerings.
• Japan: Rise in domestic game development and demand for cross-platform compatibility boosts consumer engagement.
• Germany, U.K. & France: Strong preference for premium digital entertainment and the presence of dedicated gaming associations encourage market expansion.
• Brazil, Saudi Arabia & South Africa: Expanding youth demographics and rising digital access support growth in South America and the Middle East & Africa.

SHOOTER GAMES MARKET TRENDS

Rising Cross-Platform Shooter Gaming Trend to Fuel Market Expansion 

The popularity of the format in which individuals can engage in the same shooter game through different devices, including tablets and smartphones, is growing worldwide. The evolving dynamics of e-sports and the introduction of such innovative formats to elevate user experience contribute to the global market expansion. Highly preferred cross-platform shooter games include Paladins, Destiny 2, and Overwatch. Furthermore, multiple benefits of the cross-platform gaming concept, including better social interaction and a large player base, boost shooting games demand.

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MARKET DYNAMICS

MARKET DRIVERS

Growing Interest in Electronics Sports and Online Gaming to Drive Market Growth

The rapidly growing popularity of electronic sports, including gaming activities such as shooting games, supports global shooter games market growth. Numerous consumers are involved in these activities for relaxation, entertainment, and social connection purposes. Popular shooting games include Counter-Strike and Call of Duty. These sports allow users to play online through an internet connection. In this respect, the rising internet accessibility across countries boosts participation in eSports, such as shooting games. Furthermore, increasing inclination toward these video games among different age groups drives product sales. For instance, according to the Entertainment Software Association, a Washington, D.C., U.S.-based trade association, in 2024, the average age of video game players increased to 36 from 29 in 2004 in the country.

MARKET RESTRAINTS

High Investment Requirements to Limit New Players Entry 

Developing shooting games demands a higher investment due to the inclusion of complex graphics, advanced mechanics, and artificial intelligence to improve game quality. Manufacturers also require finances for product research and marketing, which further increases costs. This factor limits the new players’ entry owing to budget constraints. In addition, a high preference for other types of games, including role-playing and action, which help in improving cognitive skills and enhance creativity, hampers the sales of shooting games.

MARKET OPPORTUNITIES

Technological Advancements to Provide Growth Opportunities for the Market

Shooting games incorporating technologically advanced capabilities target tech-savvy consumers worldwide. As a result, prominent market players prioritize leveraging innovative technologies, including augmented reality, machine learning, virtual reality, and cross-progression, to provide end users with a modern and high-tech gaming experience. Moreover, companies are increasingly introducing advanced shooting games to appeal to more consumers. For instance, in August 2024, Mountaintop Studios, a U.S.-based game developer, announced plans to launch its new First-person shooter game, Spectre Divide, in September 2024. The new game is developed for PC gaming and includes innovative gameplay mechanics.

Segmentation Analysis

By Product

Skill Development Opportunities & Immersive Experience Contributed to the FPS Segment’s Growth

Based on product, the market is classified into shooting gallery, light gun shooter, First-Person Shooter (FPS), Third-Person Shooter (TPS), and others.

The first-person shooter (FPS) segment held the largest global shooter games market share in 2024. These games are developed in various styles and designed to offer an immersive experience. Moreover, their increasing popularity in improving reflexes and cognitive abilities supports the segment’s growth.

The shooting gallery segment holds the second-largest market share. These games are also recognized as target shooting games and are designed to provide engaging gameplay along with a competitive aspect, increasing consumer interest.

By Device Type

Increasing Need for Convenient Gaming Experience to Increase Game Downloads through Mobile Phones

Based on device type, the market is divided into PC/MMO, tablet, mobile phone, and TV/console.

The mobile phone segment will lead the market over the forecast period. Playing shooting games on mobile phones is considered highly convenient as it can be used anywhere, unlike PCs and consoles. In addition, the escalating adoption of smartphones available at reasonable prices for gaming fuels the segment’s expansion. 

The TV/console held the second-highest market share in 2024. Multiple advantages of playing games on these devices, such as larger screen viewing and a comfortable experience, boost sales for playing shooting games.

By End User

High Interest in Video Gaming to Boost Male Segment Expansion

Based on end user, the market is bifurcated into male and female.

The male segment dominates the global shooting games market owing to high interest in video gaming, including shooting games among teenagers and men of other age groups. Furthermore, several marketing and advertising strategies directed toward male consumers increase interest in the product and favor segmental growth.

The female segment will grow at a significant rate in the coming years. Raising the inclusion of female characters in these games and the competitive element is increasing females’ inclination toward shooting games, supporting segmental expansion.

Shooter Games Market Regional Outlook

By geography, the market is categorized into North America, Europe, Asia Pacific, South America and Middle East & Africa.

Asia Pacific

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Asia Pacific dominated the global shooter games market in 2024. Technological infrastructure and internet connectivity throughout Japan, China, South Korea, and India are growing considerably. This factor fuels the development and adoption of shooting games in the region. Rising consumer disposable income owing to economic growth accelerates the sales of devices such as PCs, tablets, and smartphones, favoring the Asia Pacific market growth. In addition, social media platforms increase the popularity of these games by marketing and showcasing different gameplay videos.  

North America

North America held the second largest market share, with around 23% in 2024. The expanding consumer base of tech enthusiasts preferring innovative entertainment products fuels shooter games demand in the region. Rapidly growing gaming culture, especially among youth across North America is also expected to raise the adoption of shooting games in the coming years. The U.S. is the most prominent domestic market, benefitted by several well-established companies such as Rockstar Games, Valve Corporation, and Activision Blizzard. These key players develop shooter games, including innovative and engaging features to appeal to tech-savvy end users. Moreover, as more individuals opt for online shooting games as a profession, the market growth will be enhanced across the country.

Europe

The European market is anticipated to grow at a considerable rate during the forecast period. The increasing interest among high-income individuals in digital games across Germany, France, and the U.K. increases sales of premium and advanced gaming devices and shooter games in the region. Several associations and organizations, such as the European Games Developer Federation, The German Games Industry Association, The Dutch Games Association, the U.K. Interactive Entertainment, and The British Esports Federation, promote online gaming, favoring regional growth.

South America and the Middle East & Africa

The rest of the world includes South America and the Middle East & Africa markets. The evolving gaming landscape in these regions, driven by shifting consumer interests and technological innovations, boosts product sales. Increasing consumer purchasing power owing to rising income levels also enhances the spending on entertainment products such as shooting games. Moreover, high interest in digital entertainment, notably among millennial and Gen Z populations, is one of the key global shooter games market trends contributing to the market growth.

COMPETITIVE LANDSCAPE

Key Industry Players

Developing Shooter Games with Innovative Features to Increase Sales

The global shooter games market is fragmented, with companies such as Rockstar Games, Valve Corporation, Gameloft, Activision Blizzard, and Ubisoft accounting for a significant share.

Companies operating in the global shooter games industry invest in new technologies to incorporate new and attractive gaming features, such as adventure elements and advanced mechanics, in their shooter games, facilitating sales growth. Launching these games on multiple devices, including consoles and mobiles, also helps market players accelerate growth. In addition, investing in advertising and promotion programs can increase consumer awareness about various engaging shooting games such as battle royale and tactical shooter, expanding the customer base. Furthermore, establishing partnerships with other industry players will provide growth opportunities for these players.

LIST OF KEY SHOOTER GAMES COMPANIES PROFILED

• Rockstar Games (U.S)
• Valve Corporation (U.S)
• Gameloft (France)
• Activision Blizzard (U.S)
• Ubisoft (France)
• Nexon (Japan)
• Epic Games (U.S)
• DICE (Sweden)
• Vlambeer (Netherlands)
• Raw Fury AB (Sweden)

KEY INDUSTRY DEVELOPMENTS

• June 2024: Riot Games, a U.S.-based video game developer, announced that Valorant, its tactical shooting game, will be launched for consoles, including Sony’s PlayStation and Microsoft’s Xbox.
• May 2024: NetEase, Inc., a China-based technology company, announced plans to unveil its new game advancements and product range, including Lost Light (a shooting game), at its yearly product launch event.
• March 2024: LightSpeed Studios, a China-based video game company, showcased its products, including its shooting game designs, at the Game Developers Conference.
• February 2023: Ubisoft Entertainment SA, a French video game publisher, announced plans to introduce new mobile shooter games, the division resurgence, and the Rainbow Six mobile by the next fiscal year.
• October 2022: OAO India, an India-based game development company, announced plans to launch its 2D multiplayer shooting game.

REPORT COVERAGE

The global shooter games market report provides market size & forecast by all the segments. It includes details on the market dynamics and trends expected to drive the market in the forecast period. It offers information about the key regions/countries, key industry developments, new product launches, and details on key countries' partnerships, mergers, and acquisitions. The global shooter games market analysis also covers a detailed competitive landscape with information on the market share and profiles of key players.

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Report Scope & Segmentation