Smart Helmet Market Size, Share & COVID-19 Impact Analysis, By Type (Full-face, Open-face, Half-head), By Technology (Integrated Communication System, Integrated Video Camera, Contactless Temperature Measurement, Bluetooth Connectivity, Signal Indicator and Brake Function, and Others), By End-user (Consumer, Industrial, Healthcare, and Construction), and Regional Forecast, 2020-2027

The global smart helmet market size was USD 401.4 million in 2019 and is projected to reach USD 1,134.9 million by 2027, exhibiting a CAGR of 13.8% during the forecast period.

According to a report by the World Health Organization (WHO), almost 1.3 million people die every year worldwide as a result of road accidents and around 30-40 million people suffer serious injuries that result in life-long disability. Motorcycle helmets are reported to be 37% successful in the reduction of serious accidents to motorcycle riders. The National Highway Safety Administration (NHTSA) reports that, since 2002, more than 25,000 lives have been protected by using motorcycle helmets, including the 1,872 lives that were saved in 2017. Increased sales of two-wheeler bikes, particularly in middle-class families, and consumers' changing preferences for enhanced protection and comfort provided by these types of helmets are some of the factors driving the growth of the market. In addition, government mandates on wearing helmets while driving coupled with increasing estimates of tragic deaths from head injury would further fuel demand for these helmets across the globe.

Rising Demand for Temperature Screening Solutions in Smart Helmets Amid COVID-19 Pandemic

The COVID-19 pandemic is presenting a host of challenges for helmet manufacturers, particularly those who rely on staff whose jobs are unable to be carried out remotely. Approximately 80% of manufacturers anticipate the pandemic to have direct economic consequences on their companies, according to a new report published by the National Association of Manufacturers (NAM) in March 2020. The disruption of productivity triggered by COVID-19 has severe operational, social, and financial implications. This obliges market companies to reconsider crisis control and backup measures, workplace protection procedures, and innovative methods of operating all at the same time.

To boost the battle against coronavirus, the police and healthcare officials across the globe have started to utilize 'smart helmets' that require just a few seconds to reliably measure people's temperatures. As quick thermal scanning is known to be one of the most effective means for detecting COVID-19 patients, this technique would be especially useful in rebuilding the environment and maintaining the free travel of people in public areas. The Dubai Police, for example, is using these helmets to track residents in heavily populated places, including the sealed-off areas. The epidemic of the coronavirus is creating global fear and economic distress for helmet manufacturers across the world, but with evolving times, the market will rejuvenate and the demand will rise.

LATEST TRENDS

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Technological Advancements in the Wearable Devices is Trending in the Market

Smart helmets are fitted with sensors and other mounted tools that capture data and details as well as assist people. They are primarily being used by construction workers and firefighters, aside from those used by motorcyclists and bicyclists. These helmets are made up of video cameras and GPS mapping devices that assist users. A smart type of helmet may be wired to the internet to conduct a broad variety of tasks, such as traffic monitoring, GPS navigation, built-in headphones, and even a heart rate monitor. It features a durable inner coating that is reinforced during an accidental scenario and is built to include full protective precautions, including delivering an instant alert to friends and relatives in critical situations with a simple click of a button.

DRIVING FACTORS

Stringent Government Rules and Safety Regulations to Drive Growth

Motorcycles or bicycles are less safe than cars in case of an accident. The goal of the helmet is to minimize the likelihood of severe head and brain trauma by the effect of force or head injury. Policy improvements aimed at reducing road traffic accidents during the last few years differ greatly across various areas and countries of the world. Wearing a motorcycle helmet will minimize the risk of death by almost 40% and the risk of serious injury by more than 70%. The effectiveness of motorcycle helmets in minimizing head trauma is partially attributed to the quality of the helmets. Requiring helmets to conform to an accepted protection requirement is necessary to ensure that helmets can minimize the risk of a head injury in case of an accident. In turn, expanded policy legislation to encourage the use of helmets for safeguards has also provided a range of incentives for helmet suppliers to produce advanced helmets.

According to a study published by the Global Road Safety Report 2018, the number of traffic deaths increased to 1.35 million in 2016. Head injuries caused by road traffic accidents are also the leading cause of death for children and young adults aged 5–29 years. This has further elevated the need for a change in the national helmet policy. According to the census of 2017, 33% of road deaths in India include people driving motorcycles without a helmet. In compliance with Section 129 of the Motor Vehicle Act, 1989, headgear safety is mandatory. In violation of section 129 of the Motor Vehicle Amendment Act, the penalty for failure to wear a casket is payable with a three-month suspension of the driver's license under Section 194D of the Modification Act 2019.

Increased Utilization of Bicycles and Motorcycles to Stoke Adoption

Road traffic accidents are a major public safety issue and a primary cause of death and disability worldwide. According to the WHO, about 1.2 million people die each year as a result of traffic accidents, and millions more are wounded or disabled. In many middle- and low-income countries, where bicycles and motorcycles are popular means of travel, adoption of helmets is expected to spike during the forecast period. Motorcycle users and bicyclists are at an elevated risk of being injured in a crash. This is because they frequently share traffic space with fast-paced vehicles and buses, and often because they are less conspicuous.

Furthermore, their lack of physical defense leaves them susceptible to injuries if they become involved in an accident. There is a worldwide increase in the amount and use of motorcycles and bicycles, both for transport and leisure purposes. Indeed, much of the growth in the number of automobiles on the world's roads is attributed to the growing usage of motorized two-wheelers. Asian countries in particular are projected to witness a major rise in the amount of motorized two-wheel automobiles on their highways. This rapid growth in the use of motorcycles in many low-income and middle-income countries is already being accompanied by a considerable increase in the number of head injuries and fatalities that will only continue to increase if present trends continue unchecked.

RESTRAINING FACTORS

High Cost Associated with these Helmets to Hinder Market Growth

Relatively high production costs associated with the design of the advanced helmets are the key factors that are impeding the growth of this market. These devices incorporate night vision goggles, head-up screens, communication, and video camera units that are very expensive relative to other helmets. Furthermore, the malfunctioning of a few inventions and the criteria for routine replacement serves as an additional restricting factor. Moreover, hardware and software compatibility issues are one of the major factors restraining key manufacturers and software developers from launching efficient solutions.  

SEGMENTATION

By Type Analysis

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Full-Face Helmet to Register Strong Growth

Based on type, the market is segmented into full-face, open-face, and half-head.

The full-face helmet segment accounted for the largest market share and is expected to continue its dominance over the forecast period. Wearing a full-face helmet enables users to keep their head safe from any road hazards or accidents. With its articulating face mask, the full face helmet helps to fully prevent the wind and the dirt from touching your eyes and potentially obstructing the view. The open-face helmet is expected to grow at the highest CAGR during the forecast period. The growth of the open-face helmet segment is mainly attributed to its increased usage among riders and bicyclists due to better visibility and flexibility.

By Technology Analysis

Integrated Communication System Segment Dominated the Market in 2019

Based on technology, the market is segmented into integrated communication systems, integrated video camera, contactless temperature measurement, Bluetooth connectivity, signal indicator and brake function, and others.

Smart helmets incorporate the Integrated Communication System (ICS) that allows nearly all functions and applications to be controlled via voice order. This ensures that anytime someone connects a phone to a helmet device, they will be able to perform several hands-free functions simply by talking to the operator through the helmet microphone such as finding directions, making calls, and others.

The contactless temperature measurement segment is expected to grow at the highest CAGR during the forecast period. Smart head-covering devices integrated with thermal imaging solutions are offering a plethora of advantages and enabling governments and healthcare authorities to check elevated body temperatures and better mitigate the coronavirus spread. For instance, in May 2020, the Hamad International Airport (HIA), Qatar, implemented helmets with in-built thermal screening capabilities and robotics to improve passenger and employee health in readiness for post-COVID-19 travels.

By End-user Analysis

Healthcare Industry to Witness Widespread Adoption of Smart Helmets Amid COVID-19 Pandemic

Based on end-user, the market is divided into consumer, industrial, healthcare, and construction industries.

The consumer industry accounted for significant share in 2019 and is expected to continue its domination during the forecast period. The growth of this segment is mainly owing to the increased road fatalities, growing safety concerns, and rise in sales of two wheelers.

Adoption of advanced helmets in the healthcare industry will be high during the forecast period. Governments and public authorities are adopting advanced technologies and have been applying best practices to strengthen the fight against COVID-19. Authorities in China, UAE, and Italy have also adopted fast-screening fever detector helmets. Representing the next wave of thermal imaging cameras and helping to shorten waiting times and potentially screen body temperatures, the industry's main players are creating these types of helmets as an innovative way to check people for COVID-19. For instance, DP World, an innovative security solutions provider located in Dubai, launched KC N901, an advanced helmet for the contactless detection of people infected with COVID-19.

REGIONAL INSIGHTS

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The adoption of these helmets in North America has witnessed tremendous growth in recent years. Government and NGOs in the region are initiating educational campaigns to promote and educate people on the use of helmets. With changing trends in the motorcycle industry, motorcycle manufacturers in the region have started launching bikes at affordable prices. This has given an unprecedented opportunity for helmet manufacturers to widen their portfolio and meet the continuously changing consumer demand for smart helmets. The research and development activities undertaken by helmet manufacturers in the region to ensure road safety are expected to propel the market growth over the forecast period.

In Asia Pacific, the regional motorcycle industry is contributing significant share and represents a major share in the sale of bicycles and motorcycles. Increased sales of two-wheelers, rapid urbanization in emerging economies such as India and China, and the increasing manufacturing sector in the area are projected to be the key drivers strengthening the region’s hold on the smart helmet market share. India emerged as the largest economy in the adoption of two-wheelers and contributed a major share in this market. Upsurge in consumer spending for safety devices while driving and a high number of motorcycles in the region have fuelled the market growth. Moreover, growing adoption of advanced wearable technology among construction workers and firefighters has had a positive impact on the market. Similar trends are expected to drive the market in the Middle East & Africa as well.  

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The market in Europe is anticipated to grow at a moderate pace during the forecast period. The growth in the region is mainly attributed to the widespread awareness regarding personal safety and growing adoption of advanced wearable technology.

In some developing countries in Latin America and the Middle East, the affordability of motorcycles coupled with stringent government rules for the use of headgears is contributing to the growth of the market. Certain factors that fuel market growth include inadequate transport needs, increased traffic congestion in metropolitan areas, increased transport costs in other types, and easy access to motorcycle finance.

KEY INDUSTRY PLAYERS

Key Players to Enhance their Product Offerings and Adopt Partnership Strategies to Meet Ever-changing Consumer Needs

Market-leading players such as DAQRI, Forcite Helmet Systems, Sena Technologies, Inc., and others are launching innovative offerings owing to promising developments in advanced technologies. On the other hand, the other key market players are entering into strategic partnerships with several other players to strengthen their market position and achieve strong brand advertising. Key players are integrating advanced technologies such as Virtual Reality (VR), Internet of Things (IoT), and others to expand their product portfolio and market position. For instance,

• June 2020 – Sena Technologies, Inc., a consumer electronics company headquartered in California, United States, launched modular helmet, Outrush. The newly launched helmet is equipped with a Bluetooth communication system, Smartphone connectivity, and other features that provide superior experience to its user.


• April 2020 – LIVALL, a leading manufacturer of helmet solutions, launched BH51M Neo, a smartphone connected cycling safety helmet for cyclists and outdoor enthusiasts. The newly launched BH51M Neo is a robust, waterproof smart head protector that incorporates different features such as hands-free operation, smart lighting, voice navigation, SOS alarm, fall detection, and more.


• May 2018 – DAQRI, a leading helmet manufacturer, partnered with Ubimax GmbH, a VR and wearable manufacturer. The collaboration incorporates Ubimax's long-standing experience in enterprise product creation with DAQRI's technologically advanced AR smart glass hardware and gives consumers a greater ability to understand the importance of AR through various business processes.

LIST OF KEY COMPANIES PROFILED:

• Sena Technologies, Inc. (California, United States)


• DAQRI (California, United States)


• Forcite Helmet Systems (Sydney, Australia)


• LIVALL (Shenzhen, China)


• BELL SPORTS INC. (Illinois , United States)


• JARVISH INC. (Taipei, Taiwan)


• TORC HELMETS (California, United States)


• LUMOS HELMET (Kuala Lumpur, Malaysia)


• Nexsys. Co., Ltd. (Gyeonggi-do, Korea)


• 360fly, Inc. (Canonsburg, United States)

KEY INDUSTRY DEVELOPMENTS:

• July 2019 – Forcite Helmet Systems launched MK1 smart motorcycle helmet, which incorporates LED light strip, an HD, wide-angle camera, VOIP intercom, and Bluetooth unit. The helmet has a 1,400mAh battery that will last up to 5 hours and the Sony IMXLQR head and balanced camera package capable of shooting 1080p/30fps with a 166 ° wide-angle lens.


• November 2018 – Jarvish Inc. launched a series of intelligent helmets called Jarvish X and Jarvish X-AR. The X-AR and X versions have been equipped with a variety of technological integrations, such as voice modulation, noise reduction, Bluetooth and Wi-Fi networking, and built-in memory, to provide riders with a better, more comfortable on-road experience. The X-AR model also features an augmented reality-powered head-up monitor (HUD) that provides a glimpse of the rear camera.

REPORT COVERAGE

The smart helmet market research report offers qualitative and quantitative insights on the product and a detailed analysis of market size & growth rate for all possible segments in the market.  Along with this, the report provides an elaborative industry analysis with market dynamics, emerging trends, and competitive landscape.

An Infographic Representation of Smart Helmet Market

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Key insights provided in the report are the adoption trends of smart helmet technology by individual segments, recent industry developments such as mergers & acquisitions, consolidated SWOT analysis of key players, partnerships, Porter’s five forces analysis, and business strategies of leading market players, key industry trends, macro, and micro-economic indicators.

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