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Term Insurance Market Size, Share & Industry Analysis, By Insurance Type (Level Term Insurance, Decreasing Term Insurance, Return of Premium Term Insurance, and Convertible Term Insurance), By Policy Duration (Short-Term (1-5 years), Medium-Term (6-15 years), and Long-Term (16-30 years)), By Payment Frequency (Monthly, Quarterly, and Annually), By Distribution Channel (Bancassurance, Direct to Consumer/Online, Independent Agents and Brokers, and Workplace), and Regional Forecast, 2025-2032

Last Updated: December 01, 2025 | Format: PDF | Report ID: FBI114633

 

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Table of Content:

  1. Introduction
    1. Definition, By Segment
    2. Research Methodology/Approach
    3. Data Sources 
  2. Executive Summary
  3. Market Dynamics
    1. Macro and Micro Economic Indicators
    2. Drivers, Restraints, Opportunities and Trends
    3. Impact of Generative AI
  4. Competition Landscape
    1. Business Strategies Adopted by Key Players
    2. Consolidated SWOT Analysis of Key Players
    3. Global Term Insurance Key Players (Top 3 – 5) Market Share/Ranking, 2024
  5. Global Term Insurance Market Size Estimates and Forecasts, By Segments, 2019-2032
    1. Key Findings
    2. By Insurance Type (USD Bn)
      1. Level Term Insurance
      2. Decreasing Term Insurance
      3. Return of Premium Term Insurance
      4. Convertible Term Insurance
    3. By Policy Duration (USD Bn)
      1. Short-Term (1-5 years)
      2. Medium-Term (6-15 years)
      3. Long-Term (16-30 years)
    4. By Payment Frequency (USD Bn)
      1. Monthly
      2. Quarterly
      3. Annually
    5. By Distribution Channel (USD Bn)
      1. Bancassurance
      2. Direct to Consumer / Online
      3. Independent Agents and Brokers
      4. Workplace
    6. By Region (USD Bn)
      1. North America
      2. South America
      3. Europe
      4. Asia Pacific
      5. Middle East & Africa
  6. North America Term Insurance Market Size Estimates and Forecasts, By Segments, 2019-2032
    1. Key Findings
    2. By Insurance Type (USD Bn)
      1. Level Term Insurance
      2. Decreasing Term Insurance
      3. Return of Premium Term Insurance
      4. Convertible Term Insurance
    3. By Policy Duration (USD Bn)
      1. Short-Term (1-5 years)
      2. Medium-Term (6-15 years)
      3. Long-Term (16-30 years)
    4. By Payment Frequency (USD Bn)
      1. Monthly
      2. Quarterly
      3. Annually
    5. By Distribution Channel (USD Bn)
      1. Bancassurance
      2. Direct to Consumer / Online
      3. Independent Agents and Brokers
      4. Workplace
    6. By Country (USD Bn)
      1. U.S.
      2. Canada
      3. Mexico
  7. South America Term Insurance Market Size Estimates and Forecasts, By Segments, 2019-2032
    1. Key Findings
    2. By Insurance Type (USD Bn)
      1. Level Term Insurance
      2. Decreasing Term Insurance
      3. Return of Premium Term Insurance
      4. Convertible Term Insurance
    3. By Policy Duration (USD Bn)
      1. Short-Term (1-5 years)
      2. Medium-Term (6-15 years)
      3. Long-Term (16-30 years)
    4. By Payment Frequency (USD Bn)
      1. Monthly
      2. Quarterly
      3. Annually
    5. By Distribution Channel (USD Bn)
      1. Bancassurance
      2. Direct to Consumer / Online
      3. Independent Agents and Brokers
      4. Workplace
    6. By Country (USD Bn)
      1. Brazil
      2. Argentina
      3. Rest of South America
  8. Europe Term Insurance Market Size Estimates and Forecasts, By Segments, 2019-2032
    1. Key Findings
    2. By Insurance Type (USD Bn)
      1. Level Term Insurance
      2. Decreasing Term Insurance
      3. Return of Premium Term Insurance
      4. Convertible Term Insurance
    3. By Policy Duration (USD Bn)
      1. Short-Term (1-5 years)
      2. Medium-Term (6-15 years)
      3. Long-Term (16-30 years)
    4. By Payment Frequency (USD Bn)
      1. Monthly
      2. Quarterly
      3. Annually
    5. By Distribution Channel (USD Bn)
      1. Bancassurance
      2. Direct to Consumer / Online
      3. Independent Agents and Brokers
      4. Workplace
    6. By Country (USD Bn)
      1. U.K.
      2. Germany
      3. France
      4. Spain
      5. Italy
      6. Rest of Europe
  9. Asia Pacific Term Insurance Market Size Estimates and Forecasts, By Segments, 2019-2032
    1. Key Findings
    2. By Insurance Type (USD Bn)
      1. Level Term Insurance
      2. Decreasing Term Insurance
      3. Return of Premium Term Insurance
      4. Convertible Term Insurance
    3. By Policy Duration (USD Bn)
      1. Short-Term (1-5 years)
      2. Medium-Term (6-15 years)
      3. Long-Term (16-30 years)
    4. By Payment Frequency (USD Bn)
      1. Monthly
      2. Quarterly
      3. Annually
    5. By Distribution Channel (USD Bn)
      1. Bancassurance
      2. Direct to Consumer / Online
      3. Independent Agents and Brokers
      4. Workplace
    6. By Country (USD Bn)
      1. China
      2. India
      3. Japan
      4. South Korea
      5. Rest of Asia Pacific
  10. Middle East & Africa Term Insurance Market Size Estimates and Forecasts, By Segments, 2019-2032
    1. Key Findings
    2. By Insurance Type (USD Bn)
      1. Level Term Insurance
      2. Decreasing Term Insurance
      3. Return of Premium Term Insurance
      4. Convertible Term Insurance
    3. By Policy Duration (USD Bn)
      1. Short-Term (1-5 years)
      2. Medium-Term (6-15 years)
      3. Long-Term (16-30 years)
    4. By Payment Frequency (USD Bn)
      1. Monthly
      2. Quarterly
      3. Annually
    5. By Distribution Channel (USD Bn)
      1. Bancassurance
      2. Direct to Consumer / Online
      3. Independent Agents and Brokers
      4. Workplace
    6. By Country (USD Bn)
      1. GCC
      2. South Africa
      3. Rest of MEA 
  11. Company Profiles for Top 10 Players (Based on data availability in public domain and/or on paid databases)
    1. Allianz SE
      1. Overview
        1. Key Management
        2. Headquarters
        3. Offerings/Business Segments
      2. Key Details (Key details are consolidated data and not product/service specific)
        1. Employee Size
        2. Past and Current Revenue
        3. Geographical Share
        4. Business Segment Share
        5. Recent Developments
    2. Ping An Insurance (Group) Company of China, Ltd.
      1. Overview
        1. Key Management
        2. Headquarters
        3. Offerings/Business Segments
      2. Key Details (Key details are consolidated data and not product/service specific)
        1. Employee Size
        2. Past and Current Revenue
        3. Geographical Share
        4. Business Segment Share
        5. Recent Developments
    3. China Life Insurance Company
      1. Overview
        1. Key Management
        2. Headquarters
        3. Offerings/Business Segments
      2. Key Details (Key details are consolidated data and not product/service specific)
        1. Employee Size
        2. Past and Current Revenue
        3. Geographical Share
        4. Business Segment Share
        5. Recent Developments
    4. Nippon Life Insurance Company
      1. Overview
        1. Key Management
        2. Headquarters
        3. Offerings/Business Segments
      2. Key Details (Key details are consolidated data and not product/service specific)
        1. Employee Size
        2. Past and Current Revenue
        3. Geographical Share
        4. Business Segment Share
        5. Recent Developments
    5. Prudential Financial, Inc.
      1. Overview
        1. Key Management
        2. Headquarters
        3. Offerings/Business Segments
      2. Key Details (Key details are consolidated data and not product/service specific)
        1. Employee Size
        2. Past and Current Revenue
        3. Geographical Share
        4. Business Segment Share
        5. Recent Developments
    6. MetLife, Inc.
      1. Overview
        1. Key Management
        2. Headquarters
        3. Offerings/Business Segments
      2. Key Details (Key details are consolidated data and not product/service specific)
        1. Employee Size
        2. Past and Current Revenue
        3. Geographical Share
        4. Business Segment Share
        5. Recent Developments
    7. AXA S.A.
      1. Overview
        1. Key Management
        2. Headquarters
        3. Offerings/Business Segments
      2. Key Details (Key details are consolidated data and not product/service specific)
        1. Employee Size
        2. Past and Current Revenue
        3. Geographical Share
        4. Business Segment Share
        5. Recent Developments
    8. Assicurazioni Generali S.p.A.
      1. Overview
        1. Key Management
        2. Headquarters
        3. Offerings/Business Segments
      2. Key Details (Key details are consolidated data and not product/service specific)
        1. Employee Size
        2. Past and Current Revenue
        3. Geographical Share
        4. Business Segment Share
        5. Recent Developments
    9. Life Insurance Corporation of India
      1. Overview
        1. Key Management
        2. Headquarters
        3. Offerings/Business Segments
      2. Key Details (Key details are consolidated data and not product/service specific)
        1. Employee Size
        2. Past and Current Revenue
        3. Geographical Share
        4. Business Segment Share
        5. Recent Developments
    10. Zurich Insurance Group Ltd.
      1. Overview
        1. Key Management
        2. Headquarters
        3. Offerings/Business Segments
      2. Key Details (Key details are consolidated data and not product/service specific)
        1. Employee Size
        2. Past and Current Revenue
        3. Geographical Share
        4. Business Segment Share
        5. Recent Developments
  12. Key Takeaways

List of Tables

Table 1: Global Term Insurance Market Size Estimates and Forecasts, 2019 – 2032
Table 2: Global Term Insurance Market Size Estimates and Forecasts, By Insurance Type, 2024 and 2032
Table 3: Global Term Insurance Market Revenue Share (%), By Policy Duration, 2024 and 2032
Table 4: Global Term Insurance Market Size Estimates and Forecasts, By Payment Frequency, 2024 and 2032
Table 5: Global Term Insurance Market Revenue Share (%), By Distribution Channel, 2024 and 2032
Table 6: Global Term Insurance Market Size Estimates and Forecasts, By Region, 2019 – 2032
Table 7: North America Term Insurance Market Size Estimates and Forecasts, 2019 – 2032
Table 8: North America Term Insurance Market Size Estimates and Forecasts, By Insurance Type, 2019 – 2032
Table 9: North America Term Insurance Market Size Estimates and Forecasts, By Policy Duration, 2019 – 2032
Table 10: North America Term Insurance Market Size Estimates and Forecasts, By Payment Frequency, 2019 – 2032
Table 11: North America Term Insurance Market Size Estimates and Forecasts, By Distribution Channel, 2019 – 2032
Table 12: North America Term Insurance Market Size Estimates and Forecasts, By Country, 2019 – 2032
Table 13: Europe Term Insurance Market Size Estimates and Forecasts, 2019 – 2032
Table 14: Europe Term Insurance Market Size Estimates and Forecasts, By Insurance Type, 2019 – 2032
Table 15: Europe Term Insurance Market Size Estimates and Forecasts, By Policy Duration, 2019 – 2032
Table 16: Europe Term Insurance Market Size Estimates and Forecasts, By Payment Frequency, 2019 – 2032
Table 17: Europe Term Insurance Market Size Estimates and Forecasts, By Distribution Channel, 2019 – 2032
Table 18: Europe Term Insurance Market Size Estimates and Forecasts, By Country, 2019 – 2032
Table 19: Asia Pacific Term Insurance Market Size Estimates and Forecasts, 2019 – 2032
Table 20: Asia Pacific Term Insurance Market Size Estimates and Forecasts, By Insurance Type, 2019 – 2032
Table 21: Asia Pacific Term Insurance Market Size Estimates and Forecasts, By Policy Duration, 2019 – 2032
Table 22: Asia Pacific Term Insurance Market Size Estimates and Forecasts, By Payment Frequency, 2019 – 2032
Table 23: Asia Pacific Term Insurance Market Size Estimates and Forecasts, By Distribution Channel, 2019 – 2032
Table 24: Asia Pacific Term Insurance Market Size Estimates and Forecasts, By Country, 2019 – 2032
Table 25: Middle East & Africa Term Insurance Market Size Estimates and Forecasts, 2019 – 2032
Table 26: Middle East & Africa Term Insurance Market Size Estimates and Forecasts, By Insurance Type, 2019 – 2032
Table 27: Middle East & Africa Term Insurance Market Size Estimates and Forecasts, By Policy Duration, 2019 – 2032
Table 28: Middle East & Africa Term Insurance Market Size Estimates and Forecasts, By Payment Frequency, 2019 – 2032
Table 29: Middle East & Africa Term Insurance Market Size Estimates and Forecasts, By Distribution Channel, 2019 – 2032
Table 30: Middle East & Africa Term Insurance Market Size Estimates and Forecasts, By Country, 2019 – 2032
Table 31: South America Term Insurance Market Size Estimates and Forecasts, 2019 – 2032
Table 32: South America Term Insurance Market Size Estimates and Forecasts, By Insurance Type, 2019 – 2032
Table 33: South America Term Insurance Market Size Estimates and Forecasts, By Policy Duration, 2019 – 2032
Table 34: South America Term Insurance Market Size Estimates and Forecasts, By Payment Frequency, 2019 – 2032
Table 35: South America Term Insurance Market Size Estimates and Forecasts, By Distribution Channel, 2019 – 2032
Table 36: South America Term Insurance Market Size Estimates and Forecasts, By Country, 2019 – 2032

List of Figures

Figure 1: Global Term Insurance Market Revenue Share (%), 2024 and 2032
Figure 2: Global Term Insurance Market Revenue Share (%), By Insurance Type, 2024 and 2032
Figure 3: Global Term Insurance Market Revenue Share (%), By Policy Duration, 2024 and 2032
Figure 4: Global Term Insurance Market Size Estimates and Forecasts, By Payment Frequency, 2024 and 2032
Figure 5: Global Term Insurance Market Revenue Share (%), By Distribution Channel, 2024 and 2032
Figure 6: Global Term Insurance Market Revenue Share (%), By Region, 2024 and 2032
Figure 7: North America Term Insurance Market Revenue Share (%), 2024 and 2032
Figure 8: North America Term Insurance Market Revenue Share (%), By Insurance Type, 2024 and 2032
Figure 9: North America Term Insurance Market Revenue Share (%), By Policy Duration, 2024 and 2032
Figure 10: North America Term Insurance Market Revenue Share (%), By Payment Frequency, 2024 and 2032
Figure 11: North America Term Insurance Market Revenue Share (%), By Distribution Channel, 2024 and 2032
Figure 12: North America Term Insurance Market Revenue Share (%), By Country, 2024 and 2032
Figure 13: Europe Term Insurance Market Revenue Share (%), 2024 and 2032
Figure 14: Europe Term Insurance Market Revenue Share (%), By Insurance Type, 2024 and 2032
Figure 15: Europe Term Insurance Market Revenue Share (%), By Policy Duration, 2024 and 2032
Figure 16: Europe Term Insurance Market Revenue Share (%), By Payment Frequency, 2024 and 2032
Figure 17: Europe Term Insurance Market Revenue Share (%), By Distribution Channel, 2024 and 2032
Figure 18: Europe Term Insurance Market Revenue Share (%), By Country, 2024 and 2032
Figure 19: Asia Pacific Term Insurance Market Revenue Share (%), 2024 and 2032
Figure 20: Asia Pacific Term Insurance Market Revenue Share (%), By Insurance Type, 2024 and 2032
Figure 21: Asia Pacific Term Insurance Market Revenue Share (%), By Policy Duration, 2024 and 2032
Figure 22: Asia Pacific Term Insurance Market Revenue Share (%), By Payment Frequency, 2024 and 2032
Figure 23: Asia Pacific Term Insurance Market Revenue Share (%), By Distribution Channel, 2024 and 2032
Figure 24: Asia Pacific Term Insurance Market Revenue Share (%), By Country, 2024 and 2032
Figure 25: Middle East & Africa Term Insurance Market Revenue Share (%), 2024 and 2032
Figure 26: Middle East & Africa Term Insurance Market Revenue Share (%), By Insurance Type, 2024 and 2032
Figure 27: Middle East & Africa Term Insurance Market Revenue Share (%), By Policy Duration, 2024 and 2032
Figure 28: Middle East & Africa Term Insurance Market Revenue Share (%), By Payment Frequency, 2024 and 2032
Figure 29: Middle East & Africa Term Insurance Market Revenue Share (%), By Distribution Channel, 2024 and 2032
Figure 30: Middle East & Africa Term Insurance Market Revenue Share (%), By Country, 2024 and 2032
Figure 31: South America Term Insurance Market Revenue Share (%), 2024 and 2032
Figure 32: South America Term Insurance Market Revenue Share (%), By Insurance Type, 2024 and 2032
Figure 33: South America Term Insurance Market Revenue Share (%), By Policy Duration, 2024 and 2032
Figure 34: South America Term Insurance Market Revenue Share (%), By Payment Frequency, 2024 and 2032
Figure 35: South America Term Insurance Market Revenue Share (%), By Distribution Channel, 2024 and 2032
Figure 36: South America Term Insurance Market Revenue Share (%), By Country, 2024 and 2032
Figure 37: Global Term Insurance Key Players' Market Share/Ranking (%), 2024

Term Insurance Market
  • 2019-2032
  • 2024
  • 2019-2023
  • 171
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