Wheat Bran Market Size, Share & COVID-19 Impact Analysis, By Type (Organic & Conventional), Application (Bakery Products, Breakfast Cereals, Pasta & Noodles, Other Food and Feed Applications), and Regional Forecast, 2021 – 2028

The global wheat bran market size was USD 18.57 billion in 2020. The market is projected to grow from USD 19.35 billion in 2021 to USD 26.16 billion by 2028, exhibiting a CAGR of 4.40% during the forecast period (2021-2028). There has been a slight impact of the COVID-19 pandemic on the global market, affecting the supply chain. According to our analysis, the global market exhibited an increase of 0.04% in 2020. The rise in CAGR during the forecast period is because of the growing demand for bran across various sectors, especially in food and animal feed.

This industry is witnessing substantial growth across the world. The increasing knowledge regarding prebiotics and fiber-rich foods and their positive impact on gut health has considerably increased the demand for wheat bran across the processed food industry. Rising bran use in livestock feeding as a fiber and protein source is anticipated to fuel the market growth in the forecast period.

Disturbance in Supply Chain to Hamper Market Growth during COVID-19 Pandemic

The global wheat bran supply chain is interconnected with raw material transport, milling facilities, and distribution logistics. The spread of COVID-19 affected the wheat millers bran supply chain worldwide in various ways. However, wheat and wheat millers bran production was stabilized from mid-2020 onwards. The spread of coronavirus has set some restrictions on the aviation sector, international flights, and dry bulk cargo movement, further disrupting the market supply chain. Labor shortage led to supply chain disruptions and severely affected the production and delivery of the final product. However, the market is poised with tremendous opportunities for growth due to the COVID-19 pandemic. Consumers' growing health concerns have increased the demand for immunity-boosting food products and food ingredients. The increasing knowledge regarding prebiotics will significantly amplify the demand for fiber-rich ingredients across the processed food industry.

LATEST TRENDS

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Emerging Trend of Prebiotic Functional Foods to Drive Wheat Bran Market Growth

Consumers have become much more attentive regarding gut health in recent years due to growing knowledge about its positive impact on overall health. A large percentage of the modern population suffers from cardiovascular conditions. The perception that fiber improves gut health and reduces the risk of lifestyle-related health conditions has significantly increased the demand for prebiotic foods. The emerging trend of high fiber functional foods among consumers has necessitated leading companies to develop innovative prebiotic snacks and processed foods.

Although fruits and vegetables are rich in dietary fibers, cereal and grain-based products have gained popularity across the processed food sector. Wheat millers bran is rich in fiber and nowadays extensively utilized in various food products such as bakery, pasta & noodles, and breakfast cereals. The rising interest in plant-based foods is expected to evolve consumer diets to incorporate wheat millers bran recipes. The “fiber-rich” trend during the forecast period is expected to boost the market's growth.

DRIVING FACTORS

Emerging Trend of Fiber-rich Diets among Consumers to Drive Market Growth

The global market for wheat-based bran is primarily propelled by increasing demand for high fiber foods among consumers to improve gut health and reduce the risk of certain lifestyle-related chronic health conditions. Increasing demand for wheat millers bran across food processing industries has led to a number of innovations and the development of high-quality wheat millers bran. The wheat millers bran can be further utilized to manufacture assorted functional foods.

Furthermore, growing consumer knowledge regarding the health benefits of high fiber wheat-based bran has necessitated leading companies to focus on new products containing the main ingredient. The breakfast cereal industry is booming across the globe. Consumers nowadays seek healthy breakfast options that would consist of proteins and fiber-rich ingredients. This trend is projected to fuel the demand for bran in the upcoming years.

Rising Utilization of Wheat Bran in Animal Feed to Further Fuel Market Growth

Human consumption of animal protein has increased across the globe, which has significantly evolved the animal feed industry. Animal farmers have started investing in high-quality animal feed that improves their animals' overall health and output. The rising interest in fiber-rich animal feeds necessitated feed manufacturers to invest in novel ingredients that satisfy the nutritional needs of animals. Dietary fiber plays an important role in animal nutrition as it does in human nutrition. The growing knowledge regarding the relation between high fiber diets and the healthy gastrointestinal tract has increased the demand for high fiber feed among animal farmers. This factor has considerably amplified the utilization of bran across the livestock feed industry.

Wheat bran is palatable, and it is popular for its ability to prevent constipation because of its absorption and water-holding capacities. In many countries, especially in the world's developing regions, bran and similar feedstuffs are the main energy supplements for livestock. Along with high fiber content, bran also has high protein content. The cut-price of bran across the world has increased the inclusion of wheat-based bran as an alternative protein source to corn and soybean.

RESTRAINING FACTOR

Increasing Popularity of Gluten-free Foods to Act as a Key Restraint for Market Growth

The emerging trend of gluten-free foods among consumers worldwide is expected to act as a primary restraint for the growth of the global market. Modern consumers' continuously evolving dietary patterns have considerably increased the demand for gluten-free products. Although gluten, a major protein present in wheat, helps give the dough its shape and texture, its excessive consumption is not suitable as it may result in health-related issues such as obesity. Thus, this factor has significantly amplified consumers' demand for gluten-free products. The leading manufacturers of bakery and snack products are focused on developing gluten-free products that do not contain any form of wheat. The rising prevalence of celiac disease caused by gluten consumption has also negatively affected the market growth of wheat-based products. Moreover, the increasing availability of wheat-based bran substitutes such as oat, rice, and corn bran is also expected to hamper the market's growth in the upcoming years.

SEGMENTATION

By Type

The global market is segmented by type, application, and geography.

Conventional Segment Holds Largest Market Share due to Higher Consumption of Wheat in Processed Foods

Conventional segment holds the largest market in the global market due to its worldwide reach and popularity. Wheat millers bran has found its application in various processed foods, and the demand for conventional bran has increased among food manufacturers. Moreover, the rising consumption of conventional bran is attributed to the increasing utilization of animal feed. Conventional bran is extensively utilized in animal food as a source of dietary fiber and protein.

Clean-label products such as organic, gluten-free and non-GMO products have gained importance in the functional food space. The growing consumer perception that these products are safe and healthy, drives the demand for organic bran.

By Application

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Animal Feed Application Hold Major Wheat Bran Market Share

Wheat millers bran market is primarily driven by its growing demand among animal farmers as a fiber-rich animal feed. According to the U.S. Department of Agriculture (USDA), there has been a constant rise in the bran (wheat-based) import in Turkey. The bran (wheat-based) imports in Turkey increased from 450,000 MT in 2012 to 1,640,000 MT in 2017. This increase is attributed to growing consumption of bran in animal feed.

Researchers have suggested that using low-starch and high-fiber feedstuffs such as bran (wheat-based) could eliminate the negative effects of grain-based supplements for livestock. This is expected further to intensify the demand for bran in animal feed. However, in recent years, the utilization of bran for human consumption has increased. It is extensively used in processed food such as fiber-rich bakery products, breakfast cereal, pasta & noodles. Growing knowledge regarding prebiotic foods' health benefits is expected to further boost the demand for bran across the processed food industry.

REGIONAL INSIGHTS

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Asia Pacific to Lead Region Owing to Extensive Production of Wheat Products

Asia Pacific Region dominates the global market as they are the major producers of wheat and wheat milled by products such as bran. A huge population of livestock also contributes to the increasing demand for bran as animal feed. Changes in lifestyle and consumption pattern of the population in the region with a higher adoption of fiber rich products such as bran will also contribute to the market growth.

North America wheat millers bran market is primarily propelled by rising awareness among the population about the health benefits associated with the consumption of bran. The product is also widely used as an animal feed due to its high fiber content which helps to improve digestion and provide necessary nutrients. Additionally, the presence of leading bran manufacturers such as Nisshin Seifun Group Inc., Star of the West Milling Co. and others supports the market growth in the region. Weight management professionals have promoted the need for low fat and high grain content food products in the diet which is expected to increase the demand in the region.

Protein-rich and energy-boosting breakfast cereals with low sugar content are one of the emerging breakfast trends in Europe. The government has introduced policies to boost agricultural production, including subsidies that have encouraged farmers to cultivate wheat crops intensively. This in turn, has boosted the market in the region. Additionally, as organic food products are becoming popular in the region. Many farmers are adopting organic farming methods to grow their agricultural produce. This is expected to increase the utilization of organic bran in the upcoming years.

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Although South American countries have huge cattle populations, the low quality of rangelands in these countries prompts the farmers to adopt alternative sources to feed their cattle, including agricultural by-products. Wheat-based bran is a widely used source of fiber for cattle other than soybeans which uplifts the demand for bran products in the region. The wheat millers bran market in the Middle East and Africa are mainly propelled by increasing demand for healthy and fiber-rich food content such as bran in their diet. The changes in the food consumption patterns are mainly driven by urbanization and exposure to western food culture.

KEY INDUSTRY PLAYERS

GoodMills Innovations GmbH Foods Invests in Product Launches to Strengthen Portfolio

GoodMills Innovations GmbH is a leading wheat processing company actively investing in new product developments in the bran segment to strengthen their product portfolio and expand the business in the global market. For instance, in October 2020, GoodMills Innovations GmbH has launched a high fiber content product named GOOD Fibres 10+1 which is mainly used for baking food products and helps boost immunity. The product is made of citrus fibers, micronized wheat, oat, and rye. The global market exhibits a consolidated structure with various multinational companies holding a significant share in the market. The major key players such as Ardent Mills, Star of West Milling Co. and Wilmar International are focusing on new product developments and mergers & acquisitions to consolidate the market. The arrival of small players in the wheat millers bran market significantly contributes to the competition within the market, which positively impacts the growth of the market.

LIST OF KEY COMPANIES PROFILED:

• GoodMills Group GmbH (Vienna, Austria)


• Ardent Mills (Colorado, U.S.)


• Star of West Milling Co. (Michigan, U.S.)


• Nisshin Seifun Group Inc. (Tokyo, Japan)


• Harinera Vilafranquina S.A. (Barcelona, Spain)


• Karim Karobar Company (Pvt) Ltd. (Karachi, Pakistan)


• Hindustan Animal Feeds (Gujrat, India)


• Arti Roller Flour Industries Ltd. (Punjab, India)


• Vaighai Group of Companies (Tamil Nadu, India)


• Siemer Milling Co. (Indiana, U.S.)

KEY INDUSTRY DEVELOPMENTS:

• November 2019- Fruit, starch and sugar producer Agrana has opened its new €100m wheat starch processing plant at the site of its bio-refinery in Pischelsdorf, Austria. The company said that its new, expanded wheat starch facility will have the capacity to produce 35,000t of bran (wheat-based).


• September 2019 – GoodMills Innovations GmbH launched an ultra-finely ground novel wheat ingredient named High-MAC wheat bran. This product can be metabolized easily by the bacteria present in the intestine.

REPORT COVERAGE 

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The global wheat bran market research report provides a detailed analysis of the market and focuses on key aspects such as leading companies, types, and leading applications of the product type. Besides this, the report offers insights into the market trends and highlights key industry developments. In addition to the aforementioned factors, the report encompasses several factors that have contributed to the growth of the market over recent years.

Report Scope & Segmentation: