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Similarly, the riding adoption of efficient solution that enables uninterrupted and live content delivery and increasing demand for enhanced quality of services (Qos) and quality of Experience (QoE) are anticipated to drive the market growth in near future. Also, the increasing mobile adoption and internet penetration are anticipated to create lucrative growth opportunities for content delivery network market.
The outbreak of COVID 19 impacted the content delivery network (CDN) market positively as content delivery network technologies helped organizations to address the extensive capacity demand of internet traffic. Additionally, due to the outbreak of COVID 19 there was increase demand in over the top (OTT) platform that uses CDN for providing enhanced video quality to end users. Also, organizations across the globe has adopted for work from home initiatives during pandemic that has created a vast opportunity for CDN market. This has helped organizations cope with maintaining economically positive operations and ongoing pandemic.
Key Market Driver -
• Increasing demand for video on demand (VoD) and over the top (OTT) platforms. • Rising demand for efficient solution that helps in live and uninterrupted content delivery over high speed data network.
Key Market Restraint -
• Increase data privacy and security concerns. • Rising concern about quality of services (QoS).
Major companies operating in content delivery network market are Microsoft Corporation, IBM Corporation, Akamai Technologies, Amazon Web Services, Inc., Limelight Networks, Google LLC, AT&T, Alibaba Clouds, Leaseweb, Rackspace Technology, Tata Communications, Comcast Technology Solutions, NTT Communications Corporation, Citrix Systems, Broadpeak, OnApp Limited, G-Core Labs S.A, Fastly, StackPath LLC, and Cloudflare Inc., among others.
Key players are using various strategies such as mergers, acquisitions, partnerships, new product launch and collaboration to enhance their market presence. For instance, in January 2019, Akamai acquired Janrain Inc. This acquisition will help Akamai’s customers to maintain and establish digital trust with its users by providing a secure environment for storing and collecting sensitive user information, defending against identity fraud, managing privacy controls and improving engagement.
North America is anticipated to have significant growth in CDN market. The growth in the region is contributed by the growing number of users accessing the web content. Further, the presence of prominent player such as Microsoft Corporation headquartered at Washington, United States and initiatives taken by government are contributing towards the market growth in the region. Furthermore, the new startup companies including StackPath and Fastly are also contributing towards the growth of the market to a large extent.
However, Asia Pacific is expected to have the highest growth in CDN market owing to rapid development in IT and Telecommunication sector and strong economic growth that drives enterprise to invest in CDN network for improved productivity. In addition, various factors such as rise in cloud deployment and technological advancement and digital transformation are also driving the market growth in the region.
Europe is anticipated to have significant growth in the CDN market due the rapid adoption of social, mobile analytics and cloud (SMAC) technologies and growing traction of VR and AR application across media & entertainment and gaming other sectors. Whereas, Middle East and Africa are anticipated to grow in near future due to the increase adoption of smart devices, new technologies that are making remote work possible using CDN in the region and further helping the market grow.
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