IPTV (Internet Protocol Television) Market Size, Share & Industry Analysis, By Component (Hardware and Software), By Device Type (Smartphones & Tablets, Smart TVs, and Desktops and Laptops), By End Use (Retail, Corporate & Enterprise, Media & Entertainment, Healthcare, Hospitality, and Others), and Regional Forecast, 2024 – 2032

The global IPTV (Internet Protocol Television) market size was valued at USD 68.78 billion in 2023. The market is projected to grow from USD 79.86 billion in 2024 to USD 276.38 billion by 2032, exhibiting a CAGR of 16.8% during the forecast period.

In the scope of the research, we have included solutions offered by companies such as Tripleplay Services Ltd., MatrixStream Technologies, Inc., Muvi, MwareTV, TelergyHD, Telekom Deutschland GmbH, and others. Internet Protocol Television (IPTV) is a technology that delivers television content and other video related services over an Internet Protocol (IP) network as an alternative to traditional cable TV or satellite television. It allows users to stream media content in real-time through an internet connection, providing an interactive and on-demand viewing experience. A stable and reliable internet connection is essential for IPTV to work efficiently. Higher internet speeds generally result in better quality and smoother live streaming. In addition, a set-top box or a receiver is required to decode and display the live streams on television sets. This system is widely adopted in various sectors, including retail, media & entertainment, corporate & enterprises, healthcare, hospitality, and others.

With the proliferation of smartphones, smart TVs, and high-speed internet connections, consumers are increasingly turning to OTT platforms for their entertainment needs. IPTV providers are capitalizing on this trend by offering flexible subscription plans and a diverse range of content options. As competition intensifies in the IPTV market, providers are focusing on securing exclusive content rights and offering high-quality programming to differentiate their services. Sports events, blockbuster movies, and original productions are key drivers of subscriber acquisition and retention. The rapid rollout of 5G networks is expected to accelerate the adoption of IPTV services across the globe. According to the GSMA intelligence, 5G networks are anticipated to cover one-third of the global population. 5G technology enables faster data transmission speeds and lower latency, driving the proliferation of data-intensive applications.

The lockdowns and restrictions imposed by the government forced people to stay indoors, which surged demand for streaming services, including internet protocol television platforms. Due to the closure of cinemas and restrictions on outdoor activities, consumers sought entertainment from internet protocol television platforms for on-demand content, live TV, movies, and video-on-demand services. The increased demand for these services increased subscriptions for various internet protocol television providers. Streaming platforms experienced an influx of new users seeking entertainment options during the pandemic. The surge in demand for streaming services attracted new players and intensified competition in the industry. Established providers faced challenges from new entrants offering innovative content and pricing models.

IPTV (Internet Protocol Television) Market Trends

Growing Demand for Subscription Video-on-Demand (SVOD) among Users Propels the Market Growth

Subscription-based IPTV services, such as Netflix, Amazon Prime Video, Hulu, Disney+, and others are becoming very popular among users. It allows users to access a vast library of content for a fixed monthly subscription fee, offering them the flexibility to watch. SVOD services have expanded the range of content available to these subscribers. Users can access a wide variety of movies, TV shows, documentaries, and original programs from various content providers. This has helped internet protocol television providers to attract a broader audience and retain subscribers by catering to different interests and preferences. This system is becoming popular among various sectors.

Moreover, SVOD services typically use advanced recommendation algorithms to suggest content based on users’ viewing habits. This personalized approach enhances the user experience and encourages higher engagement, which is also adopted by internet protocol television providers incorporating SVOD services. In addition, SVOD services are designed for multi-device accessibility, allowing users to watch content on their smartphones, tablets, laptops, and other connected devices. This aligns with the viewer’s expectation to watch content on various screens, thus increasing the SVOD service’s popularity among users.

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IPTV (Internet Protocol Television) Market Growth Factors

Rise in Shift from Traditional TV to Internet-based Services to Drive Market Growth

Viewers are moving away from traditional cable and satellite TV services and embracing internet-based streaming options such as IPTV. This shift is driven by internet-based TV services’ flexibility, convenience, and flexibility. Further, high-speed internet connectivity expansion has been a crucial enabler of IPTV adoption. With better internet infrastructure, users can enjoy high-quality video streaming, as it uses a private local area network which helps to reduce buffering. Internet protocol television has gained popularity as an alternative to traditional TV services due to its convenience, interactivity, and diverse content offerings. It has revolutionized user’s television and video content consumption, shaping the future of entertainment distribution. Moreover, improved video comparison technologies enable internet protocol television providers to deliver high-quality video streams while optimizing bandwidth usage. This contributes to a better viewing experience on slower internet connections and is anticipated to drive market growth during the forecast period.

RESTRAINING FACTORS

Piracy and Copyright Infringement to Hamper Market Growth

The digital nature of IPTV can make it vulnerable to piracy and unauthorized content sharing. Some services may obtain content from unauthorized sources without proper licensing agreements. They may restream TV channels, movies, and other copyrighted content without obtaining the rights from creators or distributors. In some instances, illegal streaming services mimic legitimate internet protocol television providers. However, they offer content without the appropriate licenses. These services often operate in the shadows and may change domain names or server locations to evade detection. Copyright infringement can lead to legal issues and negatively impact content creators and providers. Thus, increasing number of unauthorized streaming services could hamper market growth.

IPTV (Internet Protocol Television) Market Segmentation Analysis

By Component Analysis

Increasing Demand for Hardware Setup for Seamless IPTV Experience to Augment Market Growth

Based on component, the market is bifurcated into hardware and software.

The hardware segment captured the maximum share of the market in 2023, as various types of hardware, such as set-top boxes, routers, gaming consoles, and receivers, are majorly required for IPTV setup. A set-top box connected to a television with an internet connection allows users to receive and decode internet network signals to display the content on their TV screens. Service providers provide STBs which can be purchased separately by users.

The software segment is anticipated to grow at the highest CAGR in the coming years, as it is essential for the smooth operation and user experience. Many service providers offer mobile and web applications that allow users to access internet-based content on their smartphones, tablets, and computers. These applications often support live TV streaming, on-demand content, and interactive features.

By Device Type Analysis

Growing Adoption of Smart TVs for User-friendly Experience to Propel Market Growth

Based on device type, the market is classified into smartphones & tablets, smart TVs, and desktops and laptops.

Smart TVs segment held the largest share of the market in 2023, as they are internet-enabled televisions with built-in software and applications that allow users to access various online content, including internet protocol television services. Moreover, these TVs offer intuitive user interfaces and remote controls that enhance viewing experiences. Owing to these features, the segment is anticipated to grow steadily during the forecast period.

Smartphones & tablets segment is expected to grow at a significant CAGR during the forecast period. These electronic devices with internet connectivity and their widespread adoption have revolutionized the market. Smartphones and tablets allow users to watch IPTV content conveniently with an internet connection. Owing to this, many service providers offer dedicated smartphone mobile apps, providing a user-friendly interface optimized for smaller screens.

By End Use Analysis

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Growing Demand of Personalized and Interactive Viewing Experience Boosts Media & Entertainment Segment Growth

By end use, the market is categorized into retail, corporate & enterprise, media & entertainment, healthcare, hospitality, and others (education, government).

The media & entertainment segment held the maximum market share in 2023 due to IPTV’s personalized content recommendations and interactive features. It allows viewers to choose content as per their choice, access Video-on-Demand (VOD) libraries, and interact with the content through features such as voting and commenting. Moreover, many telecom companies and internet service providers entered the market, leveraging their existing infrastructure to offer TV services over the internet. Thus, adopting internet protocol television in the media & entertainment sector accelerates market growth.

The healthcare segment is anticipated to grow at the highest CAGR during the forecast period as it delivers educational content to patients and their families. This content can include information about medical conditions, treatment options, post-surgery care, healthy living tips, and more. Further, by providing engaging and informative videos, patients can better understand their health conditions and be more involved in their care. This increases the usage of IPTV in the healthcare industry and is expected to accelerate market growth.

REGIONAL INSIGHTS

By region, the market has been analyzed across five major regions, North America, South America, Europe, the Middle East & Africa, and Asia Pacific.

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North America holds the major IPTV market share, followed by Asia Pacific. The region has a well-developed internet infrastructure, with high-speed broadband widely available in urban and suburban areas. This robust internet connectivity has facilitated the growth of internet protocol television services, ensuring a smooth streaming experience for users. The U.S. is expected to showcase significant growth, as the country saw a rise in service providers, offering various content packages and features to cater to different user preferences. This competition contributed to the increasing adoption of the service in the region.

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Asia Pacific is anticipated to grow rapidly during the forecast period with the highest CAGR. IPTV is gaining traction in the region due to the widespread adoption of smartphones and tablets. Consumers increasingly access video content on their mobile devices, making the services more appealing and accessible. Moreover, the region has seen a rapid increase in internet penetration, especially in China, India, South Korea, and Southeast Asian countries. Improved internet connectivity has facilitated the adoption of the services, enabling users to stream video content seamlessly. Thus, changing consumer preferences and a growing middle-class population are anticipated to fuel market growth in the region.

Europe is expected to grow at a moderate CAGR during the forecast period. IPTV services in Europe often offer diverse content choices, which include local, regional and international channels, and on-demand content. The availability of multilingual and multichannel content appeals to the diverse population in Europe. Moreover, European countries have continued to invest in digital infrastructure, ensuring seamless streaming experiences for users. This includes the expansion of fiber optic networks and 5G mobile connectivity.

The Middle East & Africa and South America are projected to showcase noteworthy growth during the forecast period. The growing popularity of digital entertainment platforms, especially among the younger demographic, led to a surge in demand for SVOD services. Consumers in the MEA region prefer on-demand content due to convenience. Moreover, the smartphone adoption rate in South America has increased due to rising urbanization. This has contributed to the demand for more flexible and mobile-friendly entertainment options, such as internet protocol television services accessible through apps contributing to the region’s substantial market growth.

List of Key Companies in IPTV (Internet Protocol Television) Market

Embracing Cutting-Edge Technologies and Strategic Alliances for Market Dominance

In the pursuit of enhancing their platforms' capabilities, market participants are actively dedicating resources to cutting-edge technologies such as AI, machine learning, and cloud solutions. Furthermore, prominent stakeholders are adopting a range of strategic measures such as partnerships, acquisitions, mergers, and collaborations to broaden their market footprint and strengthen their presence.

List of Key Companies Profiled:

• Telekom Deutschland GmbH (Germany)


• Tripleplay Services Ltd. (U.S.)


• TelergyHD (Netherlands)


• MatrixStream Technologies, Inc. (U.S.)


• Muvi (U.S.)


• MwareTV (Netherlands)


• Hibox Systems (Finland)


• TeleData GmbH (Germany)


• Setplex LLC (U.S.)


• Akamai Technologies (U.S.)

KEY INDUSTRY DEVELOPMENTS:

• January 2024 – Excitel Broadband Pvt. Ltd., one of the major internet connection/service providers in India, announced the launch of IPTV services with free access to more than 550 TV channels and unlimited internet to subscribers.


• August 2023 – Nevron d.o.o. announced a dedicated IPTV/OTT solution for telecom operators to elevate their services for the rapidly growing hospitality sector. This solution can be effortlessly integrated with the existing infrastructure of telecom operators, eliminating the requirement for expensive and time-consuming overhauls.  


• July 2023 – Lytus Technologies Holdings Pvt. Ltd. launched its internet protocol television and Broadband services in India. The company has deployed this system to provide high-definition content to its subscribers.


• June 2023 – Mega Max Media launched Ducktv on Freebox TV, an IPTV platform in France. Ducktv aims to broadcast educational content designed for preschool children through this channel.


• March 2023 – FMUSER, a system integration company, launched the hotel IPTV system to revolutionize the hospitality industry. This hotel solution provides multiple features, including video-on-demand, online ordering, local area introduction, and online services.

REPORT COVERAGE

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The market research report provides a detailed analysis of the market and focuses on key aspects such as leading companies, product/service types, and leading product applications. Moreover, the report offers insights into the market trends and highlights key industry developments. In addition to the factors above, the report encompasses several factors that contributed to the growth of the market in recent years.

Report Scope & Segmentation