Oolong Bubble Tea Market Size, Share & Industry Analysis, By Flavor (Fruit Flavor, Original Flavor, Chocolate Flavor, Coffee Flavor, and Other Flavors), By End-Use (Commercial and Household), and Regional Forecast, 2025-2032

The global oolong bubble tea market size was valued at USD 463.63 million in 2024. The market is projected to grow from USD 491.53 million in 2025 to USD 788.33 million by 2032, exhibiting a CAGR of 6.98% during the forecast period. Asia Pacific dominated the oolong bubble tea market with a market share of 43.48% in 2024.

Chatime Group, Gong Cha, Coco Fresh Tea & Juice, Quickly, and Tiger Sugar are some prominent players in the global market. 

Oolong bubble tea is a type of bubble tea that uses oolong tea as a base with chewy tapioca pearls and milk. It is one of the fastest-growing segments of the global bubble tea market. Emerging demand for bubble tea across the world is primarily contributing to the market’s growth. Bubble tea is a type of beverage that originated in Taiwan and is made from tapioca pearls (boba), fruit syrups, flavorings, and milk. It is emerging as one of the popular beverage options among millennials and Gen-Z consumers. Increasing customization, innovation, and social media influence are shaping the oolong bubble tea demand globally. Furthermore, emerging cultural integration, premium beverage trends, and the expansion of bubble tea franchises in Western countries are further contributing to the global oolong bubble tea market growth.

Global Oolong Bubble Tea Market Overview

Market Size & Forecast:

• 2024 Market Size: USD 463.63 million
• 2025 Market Size: USD 491.53 million
• 2032 Forecast Market Size: USD 788.33 million
• CAGR: 6.98% from 2025–2032

Market Share:

• Asia Pacific dominated the oolong bubble tea market with a 43.48% share in 2024, driven by rising disposable incomes, urbanization, and social media promotions by key brands like Chatime, Tiger Sugar, and Gong Cha. Fruit-flavored oolong tea led the flavor segment due to its vibrant appeal to Gen-Z and millennials.
• The commercial segment held the largest share by end-use, supported by franchise expansions and café culture.

Key Country Highlights:

• China: Leading market in Asia Pacific; increasing health awareness and taste innovation are boosting demand.
• U.S.: Shifting consumer preference toward healthy drinks supports market growth; local ingredient sourcing is gaining popularity.
• Germany/France/U.K./Italy: Visual appeal and openness to global cuisines are driving youth adoption of oolong bubble tea.
• Brazil: Cultural openness and food service expansion are encouraging growth despite a strong coffee culture.
• UAE & South Africa: Growth supported by tourism, food service chains, and demand for customized beverages.

OOLONG BUBBLE TEA MARKET TRENDS

Collaboration with Celebrities and Artists to Introduce New Product Shape’s Market Landscape

Key players in the industry are collaborating with celebrities, artists and social media influencers to market their products. Asian companies are adopting such strategies to launch their iconic new products in Western markets. It will reframe the industry’s growth trajectory in the upcoming years. For instance, in April 2025, Orbitel International, one of the Asian bubble tea manufacturing brands, launched its new products, including oolong bubble tea, under the brand - BOBA YOU X ME, at Taiwan’s cultural and artistic bubble tea exhibition. The company collaborated with four Taiwanese artists to launch its products.

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MARKET DYNAMICS

MARKET DRIVERS

Growing Bubble Tea Franchises Globally to Propel Market Growth

Bubble tea is one of the popular beverage options among consumers across the world. Its ability to personalize the drink based on users' preferences has contributed to its widespread appeal. As its popularity is emerging across Western countries, several Asian companies are focusing on expanding their franchises across these markets. The growing number of bubble tea outlets in Western countries, such as the U.S., Europe, and the U.K., is likely to drive the global oolong bubble tea market growth in the upcoming years. For instance, in March 2024, Gong Cha, one of the global bubble tea brands, announced the second phase of the direct franchising program. Additionally, the company opened 90 outlets across the Americas in 2023 and were planning to add 130 new locations in 2024.

MARKET RESTRAINTS

Increasing Demand for Substitute Products to Hamper Market Growth

The increasing popularity of substitute products such as RTD coffee, RTD tea, smoothies, and fruit juices is anticipated to crush the global oolong tea market share. Additionally, key players in the substitute beverages industry, especially RTD coffee manufacturers, are incorporating innovative ideas to commercialize and popularize product consumption among adults. Thus, the consumption of RTD coffee, tea, and smoothies is rising globally. According to the National Coffee Association’s Spring 2024 National Coffee Data Trends (NCDT), nearly 67% of American adults have coffee per day. More than 75% of American adults have had coffee in a week, up by 4% from 2023.

MARKET OPPORTUNITIES

Emerging New Product Launches to Shape Industry Landscape in Near Future

The globally evolving popularity of bubble tea is prompting key players to invest in innovation and R&D activities. Increasing consumers' disposable income, changing shopping preferences, and openness to experience new flavors influence the development of innovative products within the oolong tea category. Consumer demand for gluten-free boba tea, which contains low-calorie and sugar-free claims and is enhanced with fruit flavors and natural ingredients, is rising globally. It may shape the oolong bubble tea industry in the upcoming years. The emerging trend of new product offerings and infusing fresh fruit flavors within the product category will drive the industry to the next heights. For instance, in July 2024, Truedan U.K., a bubble tea manufacturing company, launched its new RTD Lychee Oolong tea to the market. The newly launched product is designed with a blend of sweet lychee and aromatic oolong tea to offer a refreshing experience to users.

Segmentation Analysis

By Flavor

Taste and Experience of Fruit-Flavored Oolong Tea to Dominate the Segment

Based on flavor, the market is divided into fruit flavor, original flavor, chocolate flavor, coffee flavor, and other flavors.

The fruit flavored bubble tea segment held a prominent share of the global market in 2024. Fruit-infused oolong bubble tea is often perceived as a healthier option. It offers a vibrant taste experience to young demographics such as Gen-Z and millennials. Fruits such as mango, berries, lychee, and others offer diversified flavor notes and make the drinks more refreshing and enjoyable. Additionally, it offers more customization options to individuals. Thus, the demand for fruit-flavored oolong bubble tea is anticipated to emerge at the highest growth rate in the upcoming years.

The chocolate flavor segment is another prominent segment exhibiting steady growth during the foreseeing period. The chocolate flavor is widely evolving due to its classic taste, rich dessert flavor, unique texture, and attractive appearance. The combination of chocolate notes and tapioca pearls offers a satisfying experience to consumers. Therefore, chocolate flavored bubble tea is anticipated to exhibit the second-highest CAGR within the global oolong bubble tea industry.

By End-Use

Presence of a Larger Number of Franchises in Industry Primarily Contribute to Commercial Segment’s Dominance

Based on end-use, the global market is bifurcated into commercial and household.

The commercial segment held the dominant share of the global market in 2024, mainly because of the widespread availability and accessibility of franchises globally. As bubble tea originated in Asia, key brands such as Chatime Group, Gong Cha, and Tiger Sugar are expanding their presence in international markets. It is the primary factor that drives the product sales from commercial outlets. Furthermore, adults and young demographics are opting for bubble tea due to social media influence. These consumers purchase the product from shopping malls, cafés, and restaurants to post the product snaps on social media. It is further contributing to the segment’s significance. In addition, the evolving café culture and eat-at-outside homes are further contributing to product sales from the commercial channels.

The household segment is anticipated to grow at the fastest CAGR during the forecast period. Growing consumers' preference for ready-to-drink and convenience beverage products is influencing key brands to enter the new segment along with franchise models. Although RTD format oolong bubble teas are niche in the industry, the segment is projected to grow at the highest growth trajectory during the forecast period. Increasing new product launches and companies' focus on offering the product on e-commerce platforms are further contributing to the oolong bubble tea market share.

Oolong Bubble Tea Market Regional Outlook

By geography, the market is categorized into North America, Europe, Asia Pacific, South America, and the Middle East & Africa.

Asia Pacific

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Asia Pacific dominated the global market with a 43.34% share in 2024. Emerging disposable income, stable economic conditions, growing urbanization, and rising adult population in Asian countries are positively influencing the adoption of premium beverages such as oolong bubble tea. Additionally, key players such as Chatime, Tiger Sugar, and Gong Cha are actively promoting their products on social media platforms such as Instagram, Facebook, and YouTube. Additionally, companies are investing in penetration activities such as new product launches, innovations, and expanding their geographical presence. It is additionally driving the oolong bubble tea market growth across the region.

China is the leading country in the Asia Pacific market, holding a significant share. Increasing healthy beverages and flavor-enhanced beverages are significantly influencing the market growth. According to a study published in the National Library of Medicine in 2022, chewing tapioca pearls may help increase salivary C-protein (CRP) and calcium (Ca) levels. The rising consumption of the product due to its health benefits also helps the market growth of oolong bubble tea. As consumers are inclined toward experiencing new flavors and tastes, product innovation has been emerging in the country. It is further contributing to the market growth.

North America

North America is one of the attractive markets for oolong bubble tea in the upcoming years. Over the past decade, consumers have significantly shifted from consuming carbonated drinks to healthy beverages such as smoothies, tea, coffee, and bubble tea. This shifting consumer purchasing habit may drive industry growth across the region. The U.S. is the prominent market for oolong bubble tea in the region. Companies are developing new products utilizing locally sourced ingredients to cater to consumers' preferences for traditional taste. For instance, in September 2022, Fong Ding Enterprise, a Taiwan-based bubble tea company, developed an innovative chewy boba made from natural and locally sourced raw materials. It will assist in driving the market in the region during the forecast period.

Europe

In Europe, emerging health concerns and shifting youth consumers' purchasing preferences are driving market growth. Today's youth are more diverse and focus on environment-friendly and healthy food products. Furthermore, Gen Z individuals are much more prone to experience new food and beverage products from diversified cultures. Thus, increasing culinary acceptance led to the product's popularity across the region, including Germany, France, Italy, and the U.K. Furthermore, the oolong boba tea is packed in transparent cups, which helps consumers obtain a visual impression of the drinks they are consuming. As young consumers are specifically drawn toward aesthetically pleasing products, the demand for such drinks is expected to remain popular in the future.

South America

South America, especially Brazil, is one of the key coffee producers in the world. As a result, users in the region are more familiar with various forms of coffee, including espresso and cappuccino. Increasing exposure to international culture and familiar product tastes is contributing to the product's popularity in the region. Additionally, the increasing expansion of food service channels is creating the demand for oolong bubble tea across the region.

Middle East & Africa

The Middle East & Africa's oolong bubble tea market has experienced steady growth over the years. Rising tourism and food service sectors are significantly driving the market growth. Customization plays a pivotal role in the drinks' popularity among consumers. Different types of toppings can be added to the drinks to make them suitable and appealing to the consumers' palate. Emerging food service chains are offering customized product options, which will drive industry growth across the region.

COMPETITIVE LANDSCAPE

Key Industry Players

Companies are Adopting Various Strategic Initiatives to Strengthen Their Market Position

The global oolong bubble tea market is highly competitive. Companies are focusing on geographical expansion, new product launches, mergers & acquisitions, marketing strategies, and sustainability strategies to increase their product sales and strengthen their position in the global market. For instance, in August 2023, Chatime, a Taiwan-based emerging boba tea company, signed an agreement with FranDevCo, a franchise development company, to lead the company’s franchise development activities in the U.S. market.

Gong Cha, Chatime, Tiger Sugar, Sharetea, and others are some major players in the global market. Gong Cha holds the leading position in the industry with its strong geographical presence, diversified portfolio, and flavors in the oolong bubble tea segment.  

LIST OF KEY OOLONG BUBBLE TEA COMPANY PROFILED

• Gong Cha (U.K.)
• Quickly (U.S.)
• Chatime (Taiwan)
• Xing Fu Tang (Taiwan)
• TIGER SUGAR (Taiwan)
• KUNG FU TEA (U.S.)
• Sharetea (U.S.)
• Bubbleology (U.K.)
• PresoTea (U.K.)
• Yummy Town (Cayman) Holdings Corporation (Happy Lemon) (China)

KEY INDUSTRY DEVELOPMENTS

• March 2025 – Chain Chupp, one of the U.K.-based emerging bubble tea manufacturers, signed its first international franchise deal to expand its presence across India, Saudi Arabia, and the U.S.
• March 2025 – Gong Cha, one of the leading global bubble tea companies, planned to expand its presence in the U.K. The company aimed to open at least 225 shops across the country over the upcoming years.
• November 2023 – Boba Tea Company, one of the emerging bubble tea companies in the U.S., opened its shop at International Plaza and Bay Street in Florida.
• April 2022 – BUBLUV, Inc., a New York-based company, launched ready-to-drink, better-for-you boba tea in three variants: Black milk tea, Matcha soy latte, and Passionfruit oolong tea. All these products claim to have no added sugar, no artificial ingredients, and be low-calorie per bottle.
• February 2022 – ONE ZO, one of the rising Taiwan-based bubble tea brands, opened its first U.K. store in Notting Hill Gate, London. The company aims to serve its consumers with diversified products, including oolong, black, white, and green tea.

REPORT COVERAGE

The market research report analysis provides global oolong bubble tea market share, size & forecast by all the segments included in the report. It includes details on the market dynamics and market trends expected to drive the market in the forecast period. It offers information on the prevalence of the product in key regions/countries, key industry developments, new product launches, and details on partnerships, mergers & acquisitions in key countries. It covers the global industry analysis, a detailed competitive landscape with information on the market share, and profiles of key players.

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Report Scope & Segmentation