Permanent Makeup Pigments Market Size, Share & Industry Analysis, By Type (Microblading and Micropigmentation), By Body Parts (Eyebrows, Lips, Eyelashes/Eyeliners, and Others), By End-user (Specialty Clinics, Spas & Cosmetic Surgery Centers, Cosmetic/Beauty Salons, and Others), and Regional Forecast, 2025-2032

The global permanent makeup pigments market size was valued at USD 66.8 million in 2024. The market is projected to grow from USD 71.6 million in 2025 to USD 124.9 million by 2032, exhibiting a CAGR of 8.3% during the forecast period. Europe dominated the permanent makeup pigments market with a market share of 74.25% in 2024.

Permanent makeup, or cosmetic tattooing, is a cosmetic procedure designed to mimic the appearance of traditional makeup with long-lasting results. These makeups can last up to several years, thereby saving the time and money spent on reapplication of traditional makeup. These advantages have been fueling the demand for PMU pigments, thereby fueling market growth. 

• For instance, according to the data published by BELLAMI ACADEMIE in June 2023, permanent makeup demand grew by 35% - 40% in the past 20 years.

The increasing focus on specialized permanent makeup artists is also expected to boost the adoption of pigments further, as a large number of women turn to these professionals for aesthetic enhancements.

• For instance, in June 2023, Ludmila Padre Cardoso, a skilled dermopigmentation expert, offered permanent makeup services through Studio Le Maquillage. Her expertise has attracted international clients seeking long-lasting aesthetic transformations, enabling them to express themselves and boost their self-esteem. She has conducted over 5,000 sessions in the last four years.

Major market players such as Perma Blend, Tina Davies, and Quantum have been focusing on new product launches to strengthen their position in the market.

MARKET DYNAMICS

MARKET DRIVERS

Various Advantages Associated with the Use of Permanent Makeup has been Fueling Market Growth

The rise in the female workforce, expanding urban middle class, growing exposure to beauty trends, and increasing influence of social media have been fueling the demand for cosmetics and makeup among women and men. Moreover, working women, in particular, tend to place more emphasis on good looks and spend more time enhancing their beauty.

However, the daily application of makeup can be very time-consuming and inconvenient. Many individuals find it challenging to maintain their appearance throughout a busy schedule, requiring frequent touch-ups.

• For instance, as per the data published by SAGE Publications Inc. in December 2023, the woman spends an average of around 4 hours daily to enhance their appearance.

Permanent makeup offers a practical solution to these challenges. This cosmetic procedure provides long-lasting results by creating tinted lips, filled eyebrows, and eyeliners, eliminating the need for daily makeup routines.

• For instance, as per the data published by PMU Hub in March 2023, on average, permanent makeup can stay up to 12 to 24 months, though longevity can vary depending on the skin type and the type of procedure. Therefore, it reduces the time and money spent on daily makeup.

Such advantages associated with the use of permanent makeup have been fueling the permanent makeup pigments market growth.

MARKET RESTRAINTS

Risk Factors Associated with Use of Permanent Pigment to Restrict Market Growth

There are certain risk factors, such as infections, allergic reactions, and eye complications, impacting market growth negatively.

• For instance, as per the data published by the National Centers for Biotechnology Information (NCBI) in 2023, permanent makeup can cause immediate side effects such as ecchymosis, edema, secondary bacterial infection, and reactivation of herpes simplex.

MARKET OPPORTUNITIES

Growing Awareness Regarding Permanent Makeup Procedures to Fuel Market Growth

Many market players and permanent makeup organizations have been focusing on creating awareness regarding permanent makeup and the benefits associated with it.

• For instance, the WORLD BEAUTY TOP Congress & Championship, a major PMU event, is scheduled to take place from the 17th to the 19th of June 2024 in Slovenia. Permanent makeup artists from all over Europe are invited to compete and showcase their talent. Moreover, this event will feature workshops aimed at enhancing current permanent makeup procedures.

The increasing focus of these organizations on creating consciousness about permanent makeup procedures and enhancing these skills will fuel the demand for permanent makeup, thereby fueling market growth.

MARKET CHALLENGES

• Regulatory Compliance

Permanent makeup pigments are subject to various regulations, particularly in regions such as Europe and North America. Governments in these regions have enforced stringent rules regarding the safety of pigments to protect consumers from harmful substances such as lead and cadmium. Manufacturers must navigate these regulations to ensure product safety and compliance, which can increase costs and limit product availability in certain regions.

• Health and Safety Concerns

Health concerns related to allergic reactions, infections, and pigment migration can hinder market growth. These concerns are mainly associated with low-quality pigments or improper application by untrained practitioners. To mitigate these risks, companies are focusing on developing safe, non-toxic pigments and educating consumers and professionals about proper application techniques.

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PERMANENT MAKEUP PIGMENTS MARKET TRENDS

Increasing Trend Toward Customized Makeups

There is a growing trend toward customization in the permanent makeup pigments market. Brands such as Tina Davies Professional are offering customizable pigment systems that allow professionals to mix pigments to create tailored shades that match specific skin tones and preferences. This trend enhances consumer satisfaction by delivering more natural-looking results that are suited to each individual's features.

Growing Adoption of Nanotechnology for Permanent Makeup Pigment Development

Nanotechnology is becoming a key trend in the development of permanent makeup pigments. Nanopigments allow finer and more consistent pigment dispersion within the skin, leading to longer-lasting and more vibrant results. Companies such as Nouveau Contour are investing in this technology to improve pigment retention and minimize fading over time.

Growing Adoption of AI and Digital Tools in the Permanent Makeup Industry

Artificial intelligence (AI) and digital tools are being integrated into the permanent makeup industry. AI-driven systems help professionals achieve color matching, ensuring the perfect shade for each client. Digital tools that aid in precision tattooing and pigment application have become essential in providing accurate, safe, and high-quality results. These innovations are enhancing the industry by boosting efficiency and personalization.

Segmentation Analysis

By Type

Micropigmentation Segment Dominated Due to Its Numerous Benefits 

Based on type, the market is segmented into fixed microblading and micropigmentation. The micropigmentation segment dominated the market in 2024 and is expected to grow at the fastest CAGR during the forecast period. Segment dominance is attributed to the various advantages associated with micropigmentation.

• For instance, in February 2024, ReeAge, a company that focuses on wellness and aesthetics, offering treatments in skin care, hair care, laser hair reduction, and slimming, highlighted the benefits of micropigmentation for lips and eyebrows. These benefits include time-saving solutions, enhanced definition, natural-looking results, long-lasting effects, and versatility.

The microblading segment is expected to grow at a significant CAGR during the forecast period attributed to the emerging trend of natural-looking eyebrows.

• For instance, according to a June 2023 survey by the BELLAMI ACADEMIE, 70.0% of individuals stated that they would feel more confident if their eyebrows looked perfect all the time.

By Body Parts

Increasing Demand for Eyebrow Tattooing Encouraged Segment Growth

Based on body parts, the market is segmented into eyebrows, lips, eyelashes/eyeliners, and others.

The eyebrows segment dominated the market in 2024. The segment's dominance is mainly due to the increasing demand for cosmetic eyebrow tattooing, which aids individuals in maintaining their appearance and eliminating the daily efforts of traditional makeup applications.

• For instance, in February 2024, according to India Today reported a surge in the popularity of eyebrow tattooing in India, with numerous individuals opting for this procedure, as part of their regular beauty routines.

The others segment is expected to grow at a considerable CAGR during the forecast period due to the growing need for scar camouflage, vitiligo, and acne treatment across the globe.

By End-user

Adoption of Permanent Tattoos in Medical Conditions Boosted Specialty Clinics Segment Growth

Based on end-user, the market is segmented into specialty clinics, spas & cosmetic surgery centers, cosmetic/beauty salons, and others.

The specialty clinics segment dominated the market in 2024 attributed to the increasing use of medical tattooing in medical applications such as alopecia, vitiligo, and after breast reconstruction surgery.

The spas and cosmetic surgery centers segment is expected to grow at the fastest CAGR during the forecast period. The segment’s growth is attributed to the increasing popularity of cosmetic procedures, influenced by media, fashion, and film industries, creating opportunities for spas and cosmetic surgery centers to offer a range of permanent makeup services globally.

Permanent Makeup Pigments Market Regional Outlook

By region, the market is categorized into North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa.

Europe

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Europe dominated the industry, accounting for 74.3% of the global permanent makeup pigments market share in 2024. This is due to the region’s reputation for having highly reputable and advanced permanent makeup clinics. Clinics in many countries offer top-notch services for permanent makeup procedures. For instance, in Berlin, a city in Germany, clinics such as Pearl Tattoo Berlin specialize in lip pigmentation techniques such as lip blushing, providing natural and enhancing results for clients with melanin-rich lips.

North America

North America accounted for a significant portion of the market share in 2024. The market’s growth in the region is attributed to the increasing awareness about the efficiency of permanent makeup for hiding scars, vitiligo, etc. 

The permanent makeup pigments market in the U.S. is expected to grow significantly due to the increasing number of spas and salons offering permanent makeup services. Furthermore, the U.S. dominated the market in North America due to the high awareness of cosmetic procedures, established beauty standards, and advanced technological infrastructure. There is a significant demand for permanent makeup among both men and women, with a rising focus on eyebrow tattoos and lip tinting in the country.

Asia Pacific

Asia Pacific is projected to be the fastest-growing region, with a CAGR of around 10.6% during the forecast period due to the region's availability of premium, high-quality permanent makeup pigments. Moreover, countries such as China and India are witnessing increased adoption of permanent makeup procedures due to rising disposable incomes, changing beauty trends, and growing urbanization. As consumers in this region are becoming more interested in beauty and self-care, the demand for permanent makeup pigments has been growing significantly.

Latin America and Middle East & Africa

The market in Latin America and Middle East & Africa is expected to grow substantially during the forecast period due to the growing awareness regarding the usage of permanent makeup in hiding medical conditions such as acne, vitiligo, and alopecia.

COMPETITIVE LANDSCAPE

Key Industry Players

Focus of Market Players on New Product Launches is Responsible for Their Growth

The global permanent makeup pigments market is fragmented. Perma Blend, Tina Davies, and Quantum are among the major players in the market, with a strong portfolio for micropigmentation. The growth of these companies is attributed to their focus on new product launches in the global market.

• For instance, in March 2022, Perma Blend launched its LUXE range of products in the Europe region. The company strengthened its brand presence with products that comply with EU and REACH regulations, aligning with Europe’s stringent safety standards.

Furthermore, other players, such as PhiAcademy GmbH, Swiss Color, and Purebeau, are focusing on enhancing their brand visibility globally by participating in permanent makeup events.

LIST OF KEY PERMANENT MAKEUP PIGMENT COMPANIES PROFILED

• PMU line (Dermatech Group) (Denmark)


• Bella Co., Ltd. (Taiwan)


• Nouveau Contour (Netherlands)


• QUANTUM (Poland)


• Microbeau International, Inc. (U.S.)


• Swiss Color (Austria)


• Sviato Shop (Estonia)


• Perma Blend (U.S.)


• Tina Davies (Canada)


• PhiAcademy GmbH (Austria)


• BROVI-SHOP.RU (Russia)


• Purebeau (Ireland)


• GOOCHIE (China)

KEY INDUSTRY DEVELOPMENTS

• November 2024: Bella Co., Ltd. was present at the COSMOPROF Asia Hong Kong exhibition between 13-15 November 2024. The company participated in this exhibition with an aim to strengthen its brand presence.


• September 2024: Dermatech-Group Academy was awarded as the best academy in Northern Europe for medical and aesthetic treatments. With this achievement, the company aimed to strengthen its brand presence.


• October 2022: PhiAcademy announced that it ranked 4^th in Austria's leading international companies. This strengthened the company’s brand presence in the permanent makeup pigments market.


• May 2022: GOOCHIE announced that its exclusive distributor in Iran held the PMU Festival successfully. In this festival, 560 permanent makeup artists gathered in Tehran for technical exchanges and competitions. This event aimed to create awareness regarding the company’s permanent tattoo products.


• March 2022: GOOCHIE broadcasted its first worldwide brand live show for its permanent makeup products on more than 20 global platforms, including Facebook, TikTok, and YouTube. This broadcast showcased the product concept, safety, and professional brand culture and introduced the international marketing members to all its brand users. With this strategic initiative, the company aimed to enhance its brand presence.

REPORT COVERAGE

The global permanent makeup pigments market analysis provides market size and forecast by all the segments included in the report. It includes details on the market dynamics and market trends in the forecast period. It offers information on the prevalence of medical conditions such as vitiligo in key regions/countries, key industry developments, new product launches, details on partnerships, mergers & acquisitions, and the number of permanent makeup artists in key countries. The report covers a detailed competitive landscape with information on the market share and profiles of key players.

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Report Scope & Segmentation