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Personal Care Packaging Market Size, Share & COVID-19 Impact Analysis, By Material (Plastic, Paper, Metal, and Glass), By Product Type (Bottles & Jars, Bags & Pouches, Tubes, Boxes & Cartons, Trays & Films, Caps & Closures, and Others), By Application (Skin Care, Hair Care, Oral Care, Body Care, and Others), and Regional Forecasts, 2023-2030

Region : Global | Format: PDF | Report ID: FBI107317



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The global personal care packaging market size was valued at USD 39.45 billion in 2022 and is projected to be worth USD 42.26 billion in 2023 and reach USD 71.06 billion by 2030, exhibiting a CAGR of 7.71% during the forecast period.

Personal care packaging is a critical aspect of the personal care sector. Various packaging products are utilized to pack skincare, body care, nail care, hair care, and other personal care products. Packaging offers enhanced product protection and is a sustainable and cost-effective choice for personal care products. The increasing consumer inclination toward self-care and personal hygiene is a key factor driving the global personal care packaging market growth. Moreover, the growing demand for sustainable packaging among manufacturers and consumers will generate profitable opportunities for the market over the forecast timeframe.


Strong Growth in E-commerce Sector Contributed to Market Progress during COVID-19

The rapid spread of the novel coronavirus negatively impacted several end-use industries worldwide. It also had an adverse effect on the personal care packaging sector globally. The mask mandates in every country led to a decline in skincare and makeup routines. The nationwide lockdowns caused the closure of hair and nail salons, spas, and barber shops, further lowering the demand for makeup and haircare products. However, the growing introduction of beauty hacks and other social media trends fostered the demand for personal care products. The high online sales of personal care products due to the growth of the e-commerce sector also contributed to the market growth during the COVID-19 pandemic.


Rise in Men’s Grooming Trend to Fuel Market Growth

The strong presence of social media platforms is helping the male population embrace their self-care needs, thus driving the demand for men’s grooming products. The rising skin concerns among the male population are enhancing the demand for skincare products that best suit them, further leading to strong sales of personal care packaging products. Moreover, the rising influence of social media on beauty standards has significantly impacted men’s approach to cosmetic treatments and skincare. Furthermore, men seek products such as anti-acne creams, vitamin C serums, and de-tanning solutions to help them overcome their skincare problems. Men are increasingly prioritizing skincare in response to the challenges posed by polluted environments. The need to better manage their skincare needs is driving the demand for personal care products, which will emerge as a key trend in the market.

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Increasing Demand for Green Packaging to Drive Market Growth

With growing consumer awareness regarding environmental concerns, there is a noteworthy rise in the demand for sustainable and green packaging solutions for personal care products. The increasing consumer preference for green or eco-friendly packaging methods has boosted the market outlook. This trend has further prompted manufacturers to launch reusable, refillable, and recyclable packaging for skincare, haircare, body care, and oral care products. The inappropriate and time-consuming decomposition of plastic packaging and increasing landfill waste have also contributed to the demand for green packaging, supporting the market growth. A revolution in the reuse and refill of personal care products, such as shower gels, lotions, shampoos, and even cosmetic products, aiming to reduce plastic waste and dependence on single-use plastic, has been observed in recent years. Hence, severe disruptions in ecological life cycles are contributing to the launch of green personal care packaging solutions, further driving market growth.

Noteworthy Rise in Demand for Body Care & Skin Care Products to Contribute to Market Growth

Shifting consumer preferences toward health and hygiene has increased their purchases of various personal care products such as shower gels, liquid soaps, and cleansers. This, in turn, is propelling market growth. The increasing need for deodorants, perfumes, body sprays, and hair sprays among working individuals and the Gen Z population segment is augmenting the demand for personal care packaging products. Furthermore, the growing demand from consumers for beauty and anti-aging cosmetic products will accelerate market growth. The increasing need for travel-size fragrances and skincare products has led manufacturers to launch new products in the cosmetic industry. Such a rise in the demand for body care and skincare products is also estimated to bolster market growth. Additionally, the increase in sales of body care, sun care, and skincare products will continue to boost market growth.


Volatile Raw Material Prices and Strict Government Regulations on Plastic Usage to Impede Market Growth

The fluctuating prices of raw materials used in the production of personal care packaging products are major factors hampering market growth. Plastic packaging products are made from crude oil, and the rising gap in the demand and supply of crude oil, owing to several economic factors, affects the overall raw material costs. Moreover, stringent government regulations on using plastic for packaging in various developed countries are also affecting market growth. According to the British Beauty Council, 95% of cosmetic packaging is thrown away every year, and 14% of the packaging goes to recycling plants. Out of this, only 9% is recycled, and the rest is dumped in landfills. This increases plastic wastage, limiting its usage in manufacturing personal care packaging products.


By Material Analysis

Significant Advantages Offered by Plastic to Bolster Its Use in Packaging

Based on material, the market is segmented into plastic, paper, metal, and glass. The plastic segment holds the largest share of the market and is forecasted to grow at a rapid pace during the analysis period. The significant growth of this segment is attributed to the vital advantages offered by this material to the personal care packaging industry.

Plastic creates a natural barrier against the transmission of oxygen and moisture. The material enhances the product's freshness and protects the contents inside for a longer time. The lightweight feature of plastic makes it feasible for personal care manufacturers to store their products in the required quantity, thereby attracting more end-users to their brands. Plastic is tamper-proof and improves the product’s quality, owing to which this segment is anticipated to grow in the upcoming years.

By Product Type Analysis

Versatility Offered by Bottles and Jars to Pack Several Personal Care Products Will Drive Their Use

Based on product type, the market is segmented into bottles & jars, bags & pouches, tubes, boxes & cartons, trays & films, caps & closures, and others. The bottles & jars segment dominates the market as these products are highly utilized for the packaging of many personal care products. Several personal care products, such as shampoos, perfumes, lotions, hair oils, serums, shower gels, creams, and others, are gaining traction among the millennial and Gen Z population segments. This scenario has boosted the demand for plastic and glass bottles & jars.

Bags & pouches are the second leading segment owing to the rising refillable packaging trend and growing skincare industry.

By Application Analysis

Escalating Demand for Skin Care Products to Boost Need for Attractive Packaging

Based on application, the market is segmented into skin care, hair care, oral care, body care, and others. Skin care is the dominating application segment in the market. The growing demand for various skin care products, such as sunscreens, cleansers, body lotions, moisturizers, and face creams, among others, is contributing to the growth of this segment.

The growing social media trends regarding health-promoting and self-care products are enhancing the demand for skin care products among women and the Gen Z population. Skin care products offer several benefits, such as protection from UV rays, aging, pollution, and many other substances. The rising workplace stress and hectic routines retention will boost the lifetime value of skincare brands, thus driving the segment’s growth.

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The market is analyzed across North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa.

North America Personal Care Packaging Market Size, 2022 (USD Billion)

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North America accounts for the largest share of the global market. North America market’s growth is attributed to the flourishing beauty & personal care industry, coupled with the presence of key manufacturers. The continuously growing demand for organic and natural beauty products in the region is encouraging manufacturers to opt for sustainable packaging methods, thus driving market growth. The increasing use of herbal skin care and hair care products, especially among the Gen Z and millennial population segments, is boosting market growth in North America.

Europe is the second dominating region in the global market. The rising investments from countries outside Europe, development of intangible assets such as new brands, and huge investments in research and development activities will contribute to the growth of the personal care and cosmetics industry in Europe. According to Cosmetics Europe - the Personal Care Association, the skin care category holds the largest share of the European market, valued at USD 26.92 billion in 2022. It is followed by the toiletries category with USD 22.61 billion, haircare products with USD 16.51 billion, fragrances/perfumes at USD 14.72 billion, and decorative cosmetics with USD 12.09 billion in 2022. The rising demand for these products is fueling market growth in Europe.

Asia Pacific is the fastest-growing region in this market as the regional population is becoming more conscious of its appearance. The growing awareness regarding eco-friendly packaging and the rising trend of smart and reusable packaging among consumers will drive the market growth in Asia Pacific. Also, rising investments and collaborations by the China Beauty Expo will also boost the market growth in the region.

Latin American market will experience sturdy growth owing to the rising demand for body care and oral care products. The Middle East & Africa market is projected to witness strong demand for hair care products and innovative packaging from the millennial population, thus driving the regional market progress.


Key Market Participants to Witness Significant Growth Opportunities With New Product Launches

The global personal care packaging market is highly fragmented and competitive. A few major players dominate the market by offering innovative packaging solutions in the packaging industry. These major players continually focus on expanding their customer base across regions by innovating their existing product range. Major players in the market include Amcor Plc, Westrock Company, Mondi Group, Sonoco Products Company, Gerresheimer Ag, and others. Numerous other companies operating in the market are focused on delivering advanced packaging solutions.

List of Key Companies Profiled:

  • Amcor Plc (Switzerland)

  • WestRock Company (U.S.)

  • Mondi Group (U.K.)

  • Sonoco Products Company (U.S.)

  • Gerresheimer Ag (Germany)

  • Albéa Services S.A.S. (France)

  • HCT Packaging Inc. (U.S.)

  • Ampac Holdings LLC (U.S.)

  • AptarGroup (U.S.)

  • Crown Holdings Inc. (U.S.)

  • Ball Corporation (U.S.)

  • American Packaging Corporation (U.S.)

  • Heinz-Glass GmBH (Germany)

  • KOA Glass Co. Ltd. Coghlan (Japan)

  • Quadpack Industries (Spain)


  • July 2022 – onTop, in collaboration with WWP Beauty and Eastman, announced the launch of sustainable cosmetic packaging products developed from Eastman Cristal Renew copolyester. The collaboration significantly contributed to the growth of onTop’s industry-leading skincare packaging application.

  • November 2021 – Albéa Tubes, the global leading supplier of plastic and laminate tubes for various cosmetic, oral care, and skincare markets, announced a partnership agreement with U.T.C.G and eXpackUSA to provide beauty and personal care brands with Made in America tubes developed with Post-Consumer Recycled (PCR) plastics.

  • May 2019 – HCT Group announced the launch of a recyclable color cosmetic packaging solution. The company stated that the product launch was a major initiative to meet the rising consumer demand for environmentally friendly and sustainable packaging solutions.

  • April 2019 – Henkel collaborated with Plastic Bank to introduce packaging made with 100% recycled plastic, of which 50% is the social plastic gathered before it reaches any waterways or oceans. The launch in Germany included two new editions of shampoo and shower gel bottles.

  • March 2019 – Kao introduced new sustainable packaging solutions for its traditional haircare brand Guhl, primarily available in the Netherlands, Germany, Switzerland, and Austria. The new shampoo bottles comprised 50% recycled Polyethylene Terephthalate (rPET), and the conditioner bottles consisted of 100% polypropylene (PP), making them completely recyclable.


An Infographic Representation of Personal Care Packaging Market

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The report provides detailed market analysis and focuses on key aspects, such as top market players, competitive landscape, product/service types, market segmentation, Porter five forces analysis, and leading applications of the product. Moreover, the report offers insights into the market trends and highlights key industry developments. In addition to the abovementioned factors, the report encompasses several factors that have contributed to the market's growth in recent years.



Study Period


Base Year


Estimated Year 


Forecast Period


Historical Period


Growth Rate

CAGR of 7.71% from 2023 to 2030


Value (USD Billion)


By Material

  • Plastic

  • Paper

  • Metal

  • Glass

By Product Type

  • Bottles & Jars

  • Bags & Pouches

  • Tubes

  • Boxes & Cartons

  • Trays & Films

  • Caps & Closures

  • Others

By Application

  • Skin Care

  • Hair Care

  • Oral Care

  • Body Care

  • Others

By Region

  • North America (By Material, Product Type, Application, and Country)

    • U.S. (By Application)

    • Canada (By Application)

  • Europe (By Material, Product Type, Application, and Country)

    • Germany (By Application)

    • U.K. (By Application)

    • France (By Application)

    • Italy (By Application)

    • Spain (By Application)

    • Russia (By Application)

    • Poland (By Application)

    • Romania (By Application)

    • Rest of Europe (By Application)

  • Asia Pacific (By Material, Product Type, Application, and Country)

    • China (By Application)

    • India (By Application)

    • Japan(By Application)

    • Australia (By Application)

    • South Korea (By Application)

    • Southeast Asia (By Application)

    • Rest of Asia Pacific (By Application)

  • Latin America (By Material, Product Type, Application, and Country)

    • Brazil (By Application)

    • Mexico (By Application)

    • Argentina (By Application)

    • Rest of Latin America (By Application)

  • The Middle East & Africa (By Material, Product Type, Application, and Country)

    • Saudi Arabia (By Application)

    • UAE (By Application)

    • Oman (By Application)

    • South Africa (By Application)

    • Rest of the Middle East & Africa (By Application)

Frequently Asked Questions

The Fortune Business Insights study shows that the global market size was valued at USD 39.45 billion in 2022.

The market is projected to record a CAGR of 7.71% during the forecast period.

The market size of North America was valued at USD 12.82 billion in 2022.

Based on material, plastic is the dominating segment and holds the largest market share.

The global market value is expected to reach USD 71.06 billion by 2030.

The key market drivers are the strong demand for green packaging and a noteworthy rise in the demand for body care and skin care products.

The top players in the market are Amcor Plc, Westrock Company, Mondi Group, Sonoco Products Company, and Gerresheimer Ag, among others.

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  • Oct, 2023
  • 2022
  • 2019-2021
  • 210


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