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The global point of use water treatment systems market size was USD 18.52 billion in 2020. The global impact of COVID-19 has been unprecedented and staggering, with point of use water treatment witnessing a slight drop in the demand across all regions amid the pandemic. Based on our analysis, the global market exhibited a decline of -2% in 2020. The market is projected to grow from USD 19.76 billion in 2021 to USD 34.03 billion in 2028 at a CAGR of 8.1% during the 2021-2028 period. The sudden decline in CAGR is attributable to this market’s demand and growth, returning to pre-pandemic levels once the pandemic is over.
Point of use water treatment systems are installed at residential and non-residential places, where water is utilized for various purposes. These systems are mounted at a single water connection, typically under the counter of kitchens, in bathroom showers, in faucets, and other locations. Due to the less volume treatment, these systems are considered as an ideal solution for the final stage of water purification at home or in light commercial buildings. In general, the combination of these treatment systems, along with point-of-entry water treatment systems, offers complete water purification from water softening to removing harmful contaminants.
Reduced Demand amid COVID-19 Pandemic May Hamper Market Growth
The outbreak of the COVID-19 pandemic has resulted in an unprecedented economic and operational impact on the global point of use water treatment industry. However, the water treatment industry falls under essential services, and the overall economic impact is slightly less as compared to other manufacturing industries. To avoid the spread of coronavirus, governments across developed and developing economies imposed partial or complete lockdown. The sudden lockdown resulted in supply chain disruptions across the ecosystem. The Water and Wastewater Equipment Manufacturers Association (WWEMA) surveyed the impact of COVID-19 on its member companies. More than 90% of manufacturers reported the impact on their orders, while most of them reported delaying in orders and even predicted no sales growth during the second quarter of 2020.
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Emergence of Smart Point of use Water Treatment Systems is a Significant Trend
The introduction of the Internet of Things has enabled smart water purification systems to emerge as a new technological trend in the water purification industry. These smart purifiers are strategically designed to replace conventional reverse osmosis and ultraviolet water purification systems. They are compact and convenient for use with smartphones. Water can be easily dispensed with just one click. Also, it notifies the user about the frequent replacement of filters before their expiry. Furthermore, users can set specific timing for filling one glass or bottle and track the daily water consumption to avoid excess usage.
Increasing Awareness about Water-borne Diseases is Fueling Demand for Systems Globally
Water-borne diseases are caused due to infections by pathogens such as protozoa, bacteria, viruses, algae, parasitic worms, and other metal contaminants. The consumption of pathogen & metal-contaminated water leads to diseases such as diarrhea, chlorella, malaria, typhoid, campylobacteriosis, lead poisoning, and others. These diseases spread while drinking, showering, washing, or eating food contaminated by raw and untreated water. The World Health Organization estimates around 1.5 million human deaths due to water-borne diseases per year. With the increasing awareness and availability of information on water-borne diseases & water pollution, people are becoming more concerned about their health and are preferring clean drinking water to prevent such serious diseases.
Moreover, water campaigns conducted by several environmental agencies are spreading awareness about the health benefits of drinking and using clean water in both developed and developing economies. Point-of-use water treatment systems can be effectively adopted to improve the quality of the daily consumed water and to prevent water-borne diseases. Hence, the increasing awareness about water-borne diseases is boosting the demand for these systems across the world.
High Production and Maintenance Cost of Filters - A Key Challenge for Market Growth
Reverse osmosis filters and ultra-violet filters are expensive. Technically skilled manpower is required to achieve the optimal design and to meet standard regulations, which, in turn increases the production cost of filters. The maintenance cost of point of use water treatment systems depends upon filters and the technology required. In general, RO water purification systems have higher maintenance costs, as compared to other systems. Such treatment filters require replacement after three to six months to maintain the water output quality. This increases the overall maintenance & operational cost of the system. Therefore, the high cost of filters is restricting the growth of the market.
Counter Top Filters Segment to Remain the Largest Product Type in Market
Based on the product type, the market is segmented into under the counter filters, countertop filters, pitcher filters, faucet-mounted filters, and others. Among these, the countertop filters segment is the largest and fastest-growing segment in the market. These filters don’t require complicated plumbing connections for operations, are easy to install and are specially designed to acquire minimum space. They also offer good quality water. The filter media used in these systems are activated carbon or ceramic, which are considered ideal filter media to remove contaminants and retain the taste of water.
The under-the-counter filters segment was the second-largest product type in the market in 2020. These systems are generally installed under the kitchen counter. Due to a higher flow rate, the water dispenses at a high rate through these systems, which, in turn, saves time to fill the bottle. Moreover, these filters save space over the kitchen counter and don’t require too many adjustments to mount. Under-the-counter RO systems are gaining popularity due to their high-quality water output and space-saving designs.
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RO Filters Segment to Account for Major Share during the Forecast Period
Based on the category, the market is segmented into RO filters, UV filters, gravity filters, and others. Among these, the RO filters segment accounted for the largest revenue share in the market in 2020. RO systems are highly advanced membrane filtration technology, capable of removing 99% of the water contaminants and delivering the same water quality as bottled water. Therefore, these systems are highly adopted for water purification. They are considered the best solution to treat hard water. Besides this, these systems are expensive, take more time to treat water, and remove essential minerals such as iron, magnesium, sodium, and calcium, which alters the taste of the water.
The gravity filters segment held the second-largest share in the market as these systems are easy to install and quite simple in operation. They don’t require electricity as water purification is entirely based on gravitational force. Moreover, these systems can be placed anywhere in the home and require less maintenance. However, frequent replacement of filter media is necessary to help gravity filters function properly.
Residential Segment to Emerge as the Fastest-growing Application in Market
Based on the application, the market is classified into residential and light commercial. The residential segment was the largest application segment in 2020 and is projected to retain its position during the forecast period. The usage of water is high in residential buildings, as compared to light commercial buildings. According to the estimates of the U.S. Environmental Protection Agency, an average American family uses over 300 gallons of water daily. Out of indoor water use, approximately 20% of water is used for showers, 19% through faucets, and 17% for washing clothes.
Light commercial buildings include banks, restaurants, small shopping centers, offices, academic buildings, and others. Water purification systems installed in light commercial buildings are large-scale units that offer similar advantages, such as residential compact filtration units.
Asia Pacific Point of use Water Treatment Systems Market Size, 2020 (USD Billion)
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Asia Pacific held the largest market share and is projected to be the fastest-growing region at a CAGR of 9.8% during the forecast period. Rapid urbanization in the region is creating lucrative growth opportunities for point of use water treatment systems. According to the World Bank Data, East Asia & Pacific is the world’s most rapidly urbanizing region with a rate of 3% per year. One-third of the world’s urban population is residing in this region. China is the major consumer of water treatment systems, followed by Japan, owing to increasing awareness about the benefits of water treatment systems. India is expected to register the highest growth rate in the future. Countries such as Japan, South Korea, and Australia represent the highest adoption of water treatment systems. Therefore, Asia Pacific is expected to retain its dominance in the market during the forecast period.
Europe was the second-largest contributor, with Germany leading the market followed by the U.K. The increasing consumption of water for household usage would result in the rising demand for point of use water systems in this region. According to the European Environment Agency, over 12% of the total water is consumed by households in Europe. On average, 144 liters of water is supplied on the basis of per person per day. According to the European Commission, in 2015, the average consumption of tap water per person in Germany and the U.K. stood at 122 liters and 150 liters, respectively.
North America accounted for the third-largest share in the market in 2020, with the U.S. emerging as the most significant contributor, followed by Canada. The growth in this region is mainly attributed to the high penetration of water treatment systems among consumers. Moreover, the presence of large-scale commercial manufacturers and their well-established distribution networks are fueling the growth of the market in the region.
Key Players Focus on Organic and Inorganic Growth Strategies to Maintain their Positions in Market
At present, the competitive landscape of point-of-use water treatment systems market depicts a fragmented industry with the top 10 companies accounting for a major share in the market. Key players have invested a considerable amount of resources in the research and development of several point of use water treatment systems, products, and technologies to produce them. A diversified product portfolio, supported by superior operational efficiency, and safe & novel technology development for point of use water treatment systems applications, are the strategies used by the market leaders for gaining momentum in the market. Companies have adopted strategies of new product development and acquisition to increase their regional presence and product offerings.
An Infographic Representation of Point-of-Use Water Treatment Systems Market
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The point of use water treatment systems market report provides a detailed analysis of the market and focuses on key aspects such as leading companies, product types, categories, filtration methods adopted, and leading product applications. Besides this, it offers insights into the market, current trends and highlights the key industry developments. In addition to the aforementioned factors, the report encompasses several factors that have contributed to the growth of the market over recent years.
Value (USD Billion)
By Product Type, By Category, By Application, By Region
By Product Type
Fortune Business Insights says that the global market size was USD 18.52 billion in 2020 and is projected to reach USD 34.03 billion by 2028.
Registering a CAGR of 8.1%, the market will exhibit significant growth during the forecast period.
Based on the product type, the countertop filter segment is expected to lead this market during the forecast period.
The increasing awareness about water-borne diseases is the key factor driving the market.
Asia Pacific held the highest market share in 2020.
Key players operating in the market are A. O. Smith Corporation, Brita LP, Pentair PLC, Culligan International Company, Unilever PLC, Panasonic Corporation, LG Electronics, Helen of Troy Limited, Best Water Technology Group, Kent RO Systems Ltd., Coway Co. Ltd., Katadyn Group, Eureka Forbes Ltd., Global Water Solutions Ltd., and General Ecology Inc.
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