"Binding Intellectual insights for your Business"

Protective Packaging Market Size, Share & COVID-19 Impact Analysis, By Material (Plastic and Paper & Paperboard), By Product Type (Rigid, Flexible, and Foam), By Function Type (Wrapping, Void Fill, Insulation, Cushioning, and Blocking & Bracing), By End-use Industry (Food & Beverage, E-commerce, Pharmaceutical, Automotive, Consumer Electronic, Personal Care & Cosmetic, and Others) and Regional Forecast, 2023-2030

Last Updated: July 08, 2024 | Format: PDF | Report ID: FBI107319



The global protective packaging market size was valued at USD 36.31 billion in 2022 and is projected to grow from USD 38.52 billion in 2023 to USD 61.44 billion by 2030, exhibiting a CAGR of 6.90% during the forecast period. Asia Pacific dominated the protective packaging market with a market share of 31.62% in 2022.

Protective packaging provides sufficient buffering to goods and prevents them from sustaining damage and destruction. The demand for the product has been increasing due to the rising penetration of the e-commerce industry globally. The increasing need from end-use industries such as food & beverage and automotive has further fueled the use of the product to ensure safe and secure packaging and shipment of goods.

Moreover, the necessity for protective packaging of the products is growing, owing to the expanding demand for consumer electronics across regions and the increasing smartphone penetration, which is boosting market growth. Protective packaging products are widely used in the pharmaceutical sector to ensure that products are stored and transported safely, which further propels market growth.


COVID-19 Pandemic Interrupted the Manufacturing of Protective Packaging Products Globally

The market was negatively affected by the COVID-19 pandemic. The shutdown of various industries decreased the use of the product. In addition, the demand for the product was hindered by the pandemic, mainly due to the decline from the end-use industry. However, the market is expected to recover rapidly owing to the rising demand from the pharmaceutical, food & beverage, and e-commerce sectors. The growing trend of food delivery and online shopping is further expected to boost market growth. Capital market liberalization and greater trade, which is poised to increase import and export activities, are expected to boost the protective packaging market growth during the forecast period.


Increasing Use of the Product in the Food & Beverage Industry

The increasing number of online consumer purchases boosts the demand for the product. The rapid expansion of the e-commerce industry and the technological development in packaging material and protection of goods during transport are further fueling market growth. The eco-friendly features of the product, such as higher recycling, are becoming a safer option for consumers. The shifting consumer preference toward convenience items, including ready-to-eat products and frozen foods, is also increasing the demand.

Moreover, manufacturers offer products with recycled and natural fiber molded pulp for alcoholic and non-alcoholic beverages. They also emphasize strategies such as signing collaborative agreements with small players, which could help prominent market players expand the overall market, increasing the use of the product for the food & beverage sector and boosting market growth.

Request a Free sample to learn more about this report.


Increasing Demand for the Product in the E-commerce Industry to Foster Market Expansion

E-commerce provides customers with more options to purchase the product, and the convenience of buying from home is bolstering market growth. This leads to more customers shopping online, making it the fastest-growing industry worldwide. Moreover, large e-commerce companies use the product. It protects the goods from damage during shipping and delivery. The new water-resistant paper is developed to withstand exposure to water without damage, making the packaging more suitable for e-commerce products such as flowers, detergent, vegetables, and fruits, temporarily protecting the goods against water and increasing the product demand. The increasing use of void fill to prevent product movement during shipment, offering cushioning and protection against physical damage, mainly used in the e-commerce sector to avoid damage and returns, further drives market growth.

Increasing Use of the Product in International Trade to Aid Market Growth

In many developing countries, industrialization and the construction sector are growing rapidly, and the construction sector is seeing an increase in demand for protective packaging solutions. Moreover, international trade is increasing the demand for packaging products, and these factors drive market growth. The product is designed to shield items from physical harm and damage. During transport, the packages are subject to rough handling, dropping, and movement from vehicles, which makes them prone to damage. The product benefits the goods during transportation as it protects them from damage and is sent to retailers and customers safely, increasing international trade and boosting market growth. Multi-use packaging helps companies reduce their carbon footprint, and choosing reusable packaging to impact the environment positively is expected to fuel market growth. Thus, international trade is driving the protective packaging industry's growth globally.


Stringent Regulations on the Use of Plastic in Packaging May Hamper Market Growth

Plastic waste harms the environment as most packaging is non-biodegradable. The strict laws and regulations imposed by the government for plastic packaging are restraining market growth in developing countries. The government is becoming more aware of protecting the environment and taking steps to promote eco-friendly and sustainable packaging materials. As a result, the cost of raw materials is increasing as the prices of paper and aluminum have increased due to the pandemic. At the same time, carrier charges to foreign countries have also increased, placing the packaging sector under significant pressure and increasing the operational cost for manufacturers. Thus, these factors are expected to restrain the overall market growth during the forecast period.


By Material Analysis

Plastic Segment Dominates Due to Ease of Availability

Based on material, the market is bifurcated into plastics and paper & paperboard. The plastics segment holds the largest share in the market. Plastic materials are easily available, and they have exceptional packaging barriers. In addition, the material is lightweight and has strong thermal insulation and shock-absorbing qualities. Such factors contribute to the largest market share of the segment.

By Product Type Analysis

Flexible Segment Dominates Due to Cushioning and Sustainability Characteristics

By product type, the market is classified into rigid, flexible, and foam. The flexible segment holds the largest share of the market. The flexible products are almost made from recycled materials, and flexible protective packaging solutions have improved their sustainability and recyclability. These products also provide characteristics such as insulation and cushioning, contributing to the largest market share.

By Function Type Analysis

Wrapping Segment Dominates Due to the Use of Wrap for Different Sizes of the Product

Based on function type, the market is categorized into insulation, void fill, cushioning, wrapping, and blocking & bracing. The wrapping holds the largest share in the market. Protective wrappings, including bubble wrap or paper wrap, can be utilized for multiple products of various sizes and are easily cut according to the product requirement. In addition, wrapping provides lightweight and cushioning properties, decreasing the chances of physical damage to the product and contributing to the largest share of the segment.

By End-use Industry Analysis

To know how our report can help streamline your business, Speak to Analyst

Food & Beverage Segment Dominates Due to the Capability of the Product to Retain Freshness and Quality of Dairy Items

By end-use industry, the market is divided into e-commerce, food & beverage, pharmaceutical, automotive, consumer electronic, personal care & cosmetic, and others. The food & beverage segment holds the largest share of the market. In the food & beverage industry, the product helps to preserve the quality and freshness of dairy products, which has increased emphasis on product quality such as bakery products and frozen meals. The packaging protects goods from damage throughout transportation and keeps them safe, contributing to the largest share of the segment.


The market is divided into the Asia Pacific, North America, Europe, Latin America, and the Middle East & Africa.

Asia Pacific Protective Packaging Market Size, 2022 (USD Billion)

To get more information on the regional analysis of this market, Request a Free sample

Asia Pacific dominates the global market owing to the growing e-commerce business, which increases the use of the product for safe shipping and transportation in the region. Moreover, highly populated economies such as China and India are fueling the e-commerce sector.

North America holds the second-largest global protective packaging market share, as the presence of packaging giants in the region produces a wide range of protective packaging solutions based on end-use industry requirements.

Europe is projected to witness considerable growth over the forecast period due to the growing preference of consumers for on-the-go snacks, attributed to the busyness of European consumers, which has bolstered the demand for packaged consumer items, surging the demand for the product in the region.

Latin America market is anticipated to show steady growth during the forecast period owing to the demand for insulated containers driven by the increased online sales of food, and the foam comes in a corrugated cardboard box that offers maximum protection for perishable items, driving regional growth.

The Middle East & Africa market is projected to grow moderately during the forecast period, as protective mailers are widely used for shipping cosmetic products. Bubble mailers and padded mailers are broadly used in the cosmetic sector, which drives the global protective packaging market size.


Key Players are Observing Significant Growth Opportunities by Providing Innovative Packaging

The global market is competitive and highly fragmented. In terms of market share, the few key players dominate the market by offering innovative packaging in the packaging industry. These major players are constantly emphasizing innovation and expanding their customer base across the regions.

Moreover, key players in the market include Smurfit Kappa, Westrock Company, Sealed Air Corporation, Sonoco Product Company, Huhtamaki, DS Smith PLC, Pregis LLC, Pro-Pac Packaging Limited, Storopack, Intertape Polymer Group, and others. Many other companies in the industry are focused on offering advanced packaging solutions.



  • August 2023 – Ranpack launched Wrap’n Go converter for protective honeycomb paper. The company brought its Geami Wrap’n Go converter, which turns kraft paper into protective, pack-in-store packaging for fragile items, to the North American market, providing an alternate option to the plastic solution.

  • February 2023 – The circular materials company Cruz Foam announced the launch of a revolutionary new product family of environmentally protective packaging, introducing highly efficient solutions that meet the specific needs of customers in transporting sensitive and temperature-sensitive goods to consumers and businesses.

  • February 2022 Pregis launched a film that is used to make air cushioning that protects products from damage during distribution. The company brings a sustainability focus to protective packaging with a new carbon-neutral air cushioning film called Renew Zero. The product is currently available only in Europe.

  • February 2021 Smurfit Kappa launched a new packaging system for its sustainable TopClip product portfolio, a paper-based replacement for plastic shrink wrap that bundles beverage multi-packs. The company launched complete solutions, including automation for every size and shape of the beverage company.

  • September 2020 – Protective packaging specialist Storopack launched FOAMplus 5504RC, the first polyurethane foam with renewable content. The sustainable foam consists of sugar-based material from renewable sources that will fulfill cushioning demands.


An Infographic Representation of Protective Packaging Market

To get information on various segments, share your queries with us

The report provides a detailed market analysis and focuses on key aspects such as leading companies, competitive landscape, product/service types, Porter's five forces analysis, market shares, and leading applications of the product. Besides this, it offers insights into the market trends and highlights key industry developments. In addition to the above factors, the report encompasses several factors that have contributed to the market growth in recent years.

Report Scope & Segmentation



Study Period


Base Year


Estimated Year 


Forecast Period


Historical Period


Growth Rate

CAGR of 6.90% from 2023 to 2030


Value (USD Billion)


By Material

  • Plastic

  • Paper & Paperboard

By Product Type

  • Rigid

  • Flexible

  • Foam

By Function Type

  • Wrapping

  • Void Fill

  • Insulation

  • Cushioning

  • Blocking & Bracing

By End-use Industry

  • Food & Beverage

  • E-commerce

  • Pharmaceutical

  • Automotive

  • Consumer Electronic

  • Personal Care & Cosmetic

  • Others

By Region

  • North America (By Material, Product Type, Function Type, Application, and Country)

    • U.S. (By End-use Industry)

    • Canada (By End-use Industry)

  • Europe (By Material, Product Type, Function Type, End-use Industry, and Country)

    • Germany (By End-use Industry)

    • France (By End-use Industry)

    • U.K. (By End-use Industry)

    • Italy (By End-use Industry)

    • Spain (By End-use Industry)

    • Russia (By End-use Industry)

    • Poland (By End-use Industry)

    • Romania (By End-use Industry)

    • Rest of Europe (By End-use Industry)

  • Asia Pacific (By Material, Product Type, Function Type, End-use Industry, and Country)

    • China (By End-use Industry)

    • India (By End-use Industry)

    • Japan(By End-use Industry)

    • Australia (By End-use Industry)

    • South Korea (By End-use Industry)

    • Southeast Asia (By End-use Industry)

    • Rest of the Asia Pacific (By End-use Industry)

  • Latin America (By Material, Product Type, Function Type, End-use Industry and Country)

    • Brazil (By End-use Industry)

    • Mexico (By End-use Industry)

    • Argentina (By End-use Industry)

    • Rest of Latin America (By End-use Industry)

  • Middle East & Africa (By Material, Product Type, Function Type, End-use Industry and Country)

    • Saudi Arabia (By End-use Industry)

    • UAE (By End-use Industry)

    • Oman (By End-use Industry)

    • South Africa (By End-use Industry)

    • Rest of the Middle East & Africa (By Material)

Frequently Asked Questions

The Fortune Business Insights study shows that the global market was valued at USD 36.31 billion in 2022.

The global market is projected to grow at a CAGR of 6.90% during the forecast period.

The market size in the Asia Pacific stood at USD 11.48 billion in 2022.

Based on end-use industry, the food & beverage segment dominates the global market share due to the product’s ability to keep the goods safe.

The global market size is expected to reach USD 61.44 billion by 2030.

The key market drivers are increasing demand for the product in the e-commerce industry coupled with its increasing use in the international trade.

The top players in the market are Smurfit Kappa, Westrock Company, Sealed Air Corporation, Sonoco Product Company, and Huhtamaki, among others.

Seeking Comprehensive Intelligence on Different Markets?
Get in Touch with Our Experts

Speak to an Expert
  • 2019-2030
  • 2022
  • 2019-2021
  • 280

Personalize this Research

  • Granular Research on Specified Regions or Segments
  • Companies Profiled based on User Requirement
  • Broader Insights Pertaining to a Specific Segment or Region
  • Breaking Down Competitive Landscape as per Your Requirement
  • Other Specific Requirement on Customization
Request Customization Banner

Packaging Clients

LG Chem

Client Testimonials

“We are quite happy with the methodology you outlined. We really appreciate the time your team has spent on this project, and the efforts of your team to answer our questions.”

- One of the largest & renowned medical research centers based in the U.S. on a report on the U.S. NIPT Market.

“Thanks a million. The report looks great!”

- Feedback from a consultant on a report on the U.S. Beef Market.

“Thanks for the excellent report and the insights regarding the lactose market.”

- Brazil based company specializing in production of protein ingredients.

“I liked the report; would it be possible to send me the PPT version as I want to use a few slides in an internal presentation that I am preparing.”

- Global Digital Services Agency on a report on the Global Luxury Goods Market.

“This report is really well done and we really appreciate it! Again, I may have questions as we dig in deeper. Thanks again for some really good work.”

- U.S.-based biotechnology company focussing on treatment of chronic pain.

“Kudos to your team. Thank you very much for your support and agility to answer our questions.”

- Europe-based provider of solutions to automate data centre operations.

“We appreciate you and your team taking out time to share the report and data file with us, and we are grateful for the flexibility provided to modify the document as per request. This does help us in our business decision making. We would be pleased to work with you again, and hope to continue our business relationship long into the future.”

- India-based manufacturer of industrial and specialty intermediates with a strong global presence.

“I want to first congratulate you on the great work done on the Medical Platforms project. Thank you so much for all your efforts.”

- One of the largest cosmetics company in the world.

“Thank you very much. I really appreciate the work your team has done. I feel very comfortable recommending your services to some of the other startups that I’m working with, and will likely establish a good long partnership with you.”

- U.S. based startup operating in the cultivated meat market.

“We received the below report on the U.S. market from you. We were very satisfied with the report.”

- Global hearing aids manufacturer.

“I just finished my first pass-through of the report. Great work! Thank you!”

- U.S. based solar racking solutions provider.

“Thanks again for the great work on our last partnership. We are ramping up a new project to understand the imaging and imaging service and distribution market in the U.S.”

- World’s leading advisory firm.

“We feel positive about the results. Based on the presented results, we will do strategic review of this new information and might commission a detailed study on some of the modules included in the report after end of the year. Overall we are very satisfied and please pass on the praise to the team. Thank you for the co-operation!”

- Germany based machine construction company.

“Thank you very much for the very good report. I have another requirement on cutting tools, paper crafts and decorative items.”

- Japanese manufacturing company of stationery products.

“We are happy with the professionalism of your in-house research team as well as the quality of your research reports. Looking forward to work together on similar projects”

- One of the Leading Food Companies in Germany

“We appreciate the teamwork and efficiency for such an exhaustive and comprehensive report. The data offered to us was exactly what we were looking for. Thank you!”

- Intuitive Surgical

“I recommend Fortune Business Insights for their honesty and flexibility. Not only that they were very responsive and dealt with all my questions very quickly but they also responded honestly and flexibly to the detailed requests from us in preparing the research report. We value them as a research company worthy of building long-term relationships.”

- Major Food Company in Japan

“Well done Fortune Business Insights! The report covered all the points and was very detailed. Looking forward to work together in the future”

- Ziering Medical

“It has been a delightful experience working with you guys. Thank you Fortune Business Insights for your efforts and prompt response”

- Major Manufacturer of Precision Machine Parts in India

“I had a great experience working with Fortune Business Insights. The report was very accurate and as per my requirements. Very satisfied with the overall report as it has helped me to build strategies for my business”

- Hewlett-Packard

“This is regarding the recent report I bought from Fortune Business insights. Remarkable job and great efforts by your research team. I would also like to thank the back end team for offering a continuous support and stitching together a report that is so comprehensive and exhaustive”

- Global Management Consulting Firm

“Please pass on our sincere thanks to the whole team at Fortune Business Insights. This is a very good piece of work and will be very helpful to us going forward. We know where we will be getting business intelligence from in the future.”

- UK-based Start-up in the Medical Devices Sector

“Thank you for sending the market report and data. It looks quite comprehensive and the data is exactly what I was looking for. I appreciate the timeliness and responsiveness of you and your team.”

- One of the Largest Companies in the Defence Industry
We use cookies to enhance your experience. By continuing to visit this site you agree to our use of cookies . Privacy.