"Market Intelligence for High-Geared Performance"

Truck-as-a-Service (TaaS) Market Size, Share & COVID-19 Impact Analysis, By Truck Type (Light Duty Trucks and Heavy Duty Trucks), By Service Type (Digital Freight Brokerage, Telematics, Truck Platooning, and Rental and Leasing), By End Use (Automobiles, Machinery, Apparels & Footwear, Pharmaceutical Products, Retail, Electronics, Petrochemicals, Agriculture, Building Materials, and Others), and Regional Forecast, 2023-2030

Last Updated: July 01, 2024 | Format: PDF | Report ID: FBI108972



Play Audio Listen to Audio Version

The global truck-as-a-service (TaaS) market size was valued at USD 150.72 billion in 2022. The market is projected to grow from USD 160.03 billion in 2023 to USD 405.03 billion by 2030, exhibiting a CAGR of 14.2% during the forecast period.

TaaS is revolutionizing the logistics sector, presenting an on-demand model for trucking services. By leveraging digital platforms and cutting-edge technology, TaaS optimizes route planning, matches shippers with carriers, and enhances overall operational efficiency. Its flexibility allows businesses to scale transportation resources based on demand, reducing undue expenditures.

As the industry evolves, TaaS is becoming a pivotal solution, offering a dynamic and cost-effective approach to freight transportation with implications for supply chain optimization and the broader transformation of the traditional trucking model.


Halt in the Movement of Goods Owing to the Pandemic Hindered the Market Stability

The COVID-19 pandemic had a considerable effect on the market. The global lockdowns, restrictions on movement, and disruptions to supply chains resulted in a decline in transportation demand, affecting TaaS providers. Businesses facing economic uncertainties and supply chain disruptions reconsidered their logistics strategies, impacting the adoption of TaaS solutions.

However, the pandemic also underscored the importance of flexibility and adaptability in logistics. TaaS, with its scalable and subscription-based model, became an attractive option for businesses navigating uncertainties. In addition, the need for real-time tracking, efficient route optimization, and cost-effective solutions gained prominence during the crisis, further emphasizing the value proposition of TaaS.

As economies recover and logistics operations adapt to the new normal, this market is expected to rebound. The pandemic underscores the resilience and agility offered by TaaS solutions, making them an integral part of future transportation strategies as businesses prioritize flexibility and cost-efficiency in a post-pandemic landscape. Ongoing digitization and the pursuit of sustainable transportation options are likely to drive the continued growth of this market.

Truck-as-a-Service (TaaS) Market Trends

Integration of the Internet of Things (IoT) for a Sustainable Future is a Growing Market Trend

The TaaS market is experiencing a transformative phase driven by several technological trends that are reshaping the landscape of logistics and transportation. One of the key trends is the advanced integration of telematics and Internet of Things (IoT) technologies. Real-time tracking and monitoring of trucks enable efficient fleet management, optimize routes, and provide valuable data for predictive analytics, enhancing overall operational efficiency. Moreover, the development and testing of autonomous driving solutions have gained momentum. While fully autonomous trucks are still in the experimental stage, there is a growing focus on driver-assistive technologies and platooning, where trucks travel closely together to improve fuel efficiency and reduce congestion.

Autonomous trucking has also emerged as a transformative technology, promising to revolutionize the logistics and transportation industry. The trend extends beyond the theoretical exploration of fully autonomous trucks to practical applications involving driver-assistive technologies and platooning. The technological trend of autonomous driving and IoT aligns with broader industry goals of improving efficiency, reducing upfront costs, and addressing challenges such as the shortage of qualified drivers. As the technology develops and gains acceptance, it is poised to redefine the dynamics of this market, offering businesses the potential for safer, more cost-effective, and sustainable transportation solutions.

Request a Free sample to learn more about this report.

Truck-as-a-Service (TaaS) Market Growth Factors

Growing Focus on Sustainability to Foster the Market Growth

One major factor currently propelling the growth of this market is the increasing focus on sustainability and the adoption of electric and alternative fuel technologies. The transportation industry, including trucking, has been a notable contributor to carbon emissions and environmental degradation. In response, there is a growing emphasis on decarbonizing the logistics sector and TaaS providers are playing a pivotal role in this transformation.

Governments worldwide are implementing stringent emission standards and regulations, pushing the industry toward cleaner and more sustainable practices. As a result, TaaS providers are actively integrating electric and hybrid trucks into their fleets. Electric trucks, in particular, have gained prominence due to their zero-emission nature, reduced operational costs, and the potential for long-term sustainability. The adoption of alternative fuels, growing charging infrastructure such as hydrogen, is also being explored to reduce the environmental impact of trucking operations further.

The push toward sustainability in TaaS is not merely a response to regulatory pressures but is increasingly becoming a strategic business imperative. Companies are recognizing its importance and contributing to global sustainability initiatives.

This sustainability-driven market driver aligns with the broader societal shift toward environmentally responsible practices and reflects the commitment of the TaaS industry to be at the forefront of a more sustainable and greener future for the trucking and logistics sector. As the requirement for eco-friendly transportation solutions continues to grow, TaaS providers embracing sustainable technologies are expected to gain a competitive edge in the evolving market landscape.


Complexities Related to the Regulatory Landscape May Restrain the Market Growth

One major market restraint currently challenging the growth of this market is the complex regulatory landscape and uncertainties surrounding the integration of autonomous driving technologies. While autonomous driving holds immense promise for transforming the trucking industry by enhancing safety efficiency and reducing operational costs, navigating the regulatory environment poses significant challenges. The uncertainty surrounding autonomous driving regulations introduces hesitancy among TaaS providers to make substantial investments in fully autonomous fleets. This restraint hinders the realization of the full potential of autonomous technologies to revolutionize the trucking industry, improve road safety, and enhance operational efficiency.

The lack of uniformity in regulations adds a layer of complexity for TaaS providers, who must navigate different sets of rules and standards as they operate across diverse geographical areas. In addition, concerns related to safety, liability, and the ethical considerations of autonomous systems are contributing to regulatory hesitancy. Autonomous driving technologies, including advanced driver assistance systems (ADAS) and platooning, are progressively being integrated into TaaS fleets. However, the absence of clear and comprehensive regulations hampers the scalability and widespread adoption of these technologies.

As the industry works toward overcoming these regulatory challenges, collaboration between TaaS providers, technology developers, and regulatory bodies becomes crucial. The industry's ability to navigate and influence the regulatory landscape will significantly impact the pace and scale of autonomous technology adoption in the TaaS sector.

Truck-as-a-Service (TaaS) Market Segmentation Analysis

By Truck Type Analysis

Light Duty Trucks Segment Secures the Largest Share Owing to Growing Deployment of Flexible Transportation Solutions by Businesses

By truck type, this market is segmented into light duty trucks and heavy duty trucks.

The light duty trucks segment is experiencing the fastest growth and dominance as businesses increasingly leverage on-demand and flexible transportation solutions. Light duty trucks, including pickups and vans, are integral for last-mile delivery and urban logistics. Truck-as-a-service providers catering to this segment offer scalable services, optimize delivery routes, and provide cost-effective alternatives for businesses with varying transport needs. The agility of light-duty trucks within the truck-as-a-service framework aligns with the demands of e-commerce, local deliveries, and diverse industries contributing to the overall expansion of truck-as-a-service solutions in the evolving landscape of modern logistics and transportation services.

The heavy duty trucks segment is witnessing substantial rise in the truck-as-a-service (TaaS) market growth due to the rising demand for scalable and efficient freight transportation solutions. These trucks play a pivotal role in long-haul logistics, offering substantial cargo capacity and enhanced performance.

By Service Type Analysis

Growing Demand for Scalable Transportation Solutions to Spur the Rental and Leasing Segment Growth

By service type, this market is classified into digital freight brokerage, telematics, truck platooning, and rental and leasing.

The rental and leasing segment is currently dominating the global market. By offering businesses flexibility without long-term commitments, rental and leasing services provide cost-effective access to trucks. This segment's growth is fueled by the increasing demand for scalable and temporary transportation solutions that align with the core principles of TaaS.

The telematics segment is witnessing the fastest growth rate in the truck-as-a-service (TaaS) market share. Telematics technologies enable real-time tracking, monitoring, and data collection from trucks, optimizing fleet management. This growth is because of increasing demand for enhanced operational efficiency, improved safety, and data-driven insights, positioning telematics as a crucial component in the evolving truck-as-a-service landscape. The major market players are increasingly focused on equipping advanced telematics systems, further driving the segmental growth.

  • For instance, in January 2023, ZF Friedrichshafen AG announced its acquisition of Intellic as a strategy from ZF to advance in next-generation Fleet Connectivity technology for commercial vehicles.

The digital freight brokerage segment is experiencing considerable growth in the market. By leveraging advanced technology and digital platforms, digital freight brokers connect shippers with carriers efficiently. This segment optimizes freight matching, enhances visibility, and streamlines logistics operations, contributing to the overall expansion and efficiency of the TaaS ecosystem.

The truck platooning segment is experiencing notable growth in the market. By utilizing advanced connectivity and autonomous driving technologies, truck platooning enhances fuel efficiency, reduces congestion, and improves overall logistics. This segment's growth is driven by the quest for cost savings, increased safety, and the optimization of transportation operations within the truck-as-a-service framework.

To know how our report can help streamline your business, Speak to Analyst

By End Use Analysis

Surge in Agricultural Produce to Fuel the Agriculture Segment Expansion

In terms of end use, the truck-as-a-service market is divided into apparels & footwear, petrochemicals, automobiles, machinery, building materials, pharmaceutical products, retail, electronics, agriculture, and others.

The agriculture segment dominated with the maximum share in 2022 and the segment is anticipated to display similar statistics during the forecast period. Agricultural products need fast and timely logistics services and large quantities of some perishable fruits with limited shelf life. Most food product industries depend on various truck types, as some need temperature control for the transportation of raw materials to their manufacturing units and delivery of finished products to consumers without quality deterioration. A rise in such agricultural produce has led to the segmental growth.

The retail is the fastest-growing sector. With rising globalization, international retailers are becoming increasingly competitive. These retailers are opening new stores in developing countries, such as in the Asia Pacific region, experience intense competition. This results in a surge in economic activity and facilitates transportation between regions. Therefore, the demand for road transport services to speed up the delivery of products is increasing, thereby increasing the retail segment of the market.

Other segments, such as machinery, apparels & footwear, automobiles, pharmaceutical products, petrochemicals, electronics, building materials, and others also have a significant growth rate in the market.


With respect to region, this market is segregated into Europe, North America, the Asia Pacific, and the rest of the world.

North America Truck as a Service (TaaS) Market Size, 2022 (USD Billion)

To get more information on the regional analysis of this market, Request a Free sample

The North America market for truck-as-a-service exhibits a robust and dominant nature. North America region is currently dominating with the increased a well-established logistics infrastructure, advanced technological adoption, and a strong focus on sustainability characterize the region. The U.S. and Canada, in particular, are witnessing increased TaaS adoption, driven by the need for efficient and scalable transportation solutions. The presence of major TaaS providers and a supportive regulatory environment contribute to the market's growth in this region.

Europe stands as a significant player in the global TaaS market, with countries such as Germany, the U.K, and France at the forefront. The European market benefits from stringent emission regulations, promoting the adoption of electric and low-emission TaaS solutions. In addition, the region's emphasis on smart transportation and integrated mobility solutions further fuels the demand for TaaS as a viable and sustainable alternative.

  • For instance, in February 2023, Swedish electric truck start-up Volta expanded its TaaS network in Europe. Volta expanded its TaaS network with two new sites in Duisburg, Germany, Madrid, and Spain. Volta is utilizing both new sites in Germany and Madrid to provide a full range of customer support and training, as well as maintenance and service, for the fleet of battery electric trucks deployed in those markets.

Asia Pacific, with its diverse and dynamic economies such as China, Japan, and India represents a burgeoning market for TaaS. The region's rapid urbanization, population growth, and increasing number of e-commerce activities are driving the demand for efficient logistics and transportation solutions. Governments in the region are also investing in smart city initiatives, contributing to the adoption of TaaS for enhanced mobility and reduced congestion.

The rest of the world market for truck-as-a-service is gradually gaining traction. The need for cost-effective and scalable transportation solutions, coupled with increasing urbanization and economic development, fuels the demand for TaaS in these regions.

List of Key Companies in Truck-as-a-Service (TaaS) Market

Convoy Inc. Led Due to Deployment of Innovative Technology and Strategic Partnerships

Convoy has reached a leading position in this period of 3 to 4 years by leveraging strategic partnerships and innovative technology to address key challenges within the freight and logistics industry. One of the primary reasons for Convoy's leadership is its emphasis on efficiency through digitalization. The company utilizes a digital freight network that connects shippers and carriers seamlessly.

Convoy has also distinguished itself through a focus on cost savings and sustainability. The platform offers features such as automated matching, real-time tracking, and data-driven insights, allowing businesses to reduce transportation costs and make informed decisions. Moreover, strategic partnerships and collaborations have been instrumental in Convoy's success. The company has formed alliances with major players in the industry, including shippers, carriers, and technology providers. These partnerships enhance the reach and capabilities of the Convoy platform, contributing to its status as a reliable solution for businesses seeking efficient TaaS options.

In conclusion, Convoy's leadership in this market is characterized by its technologically advanced platform, a commitment to sustainability, strategic partnerships, and a keen focus on addressing critical issues in the freight and logistics industry.



  • November 2023, Hydrogen Vehicle Systems Limited (HVS) partnered with Zeti, which will involve collaboration with Gravis Capital to provide a Transport as a Service offering to customers of HVS Hydrogen Fuel Cell Trucks.

  • September 2023, Volta Trucks, a commercial vehicle manufacturer and services provider, signed a partnership with Spryker. In this regard, Volta Trucks aims to simplify truck ownership and accelerate the transition to an all-electric fleet through its innovative TaaS offering. Spryker will help accelerate its vision by bringing the TaaS model to life digitally and developing essential digital functionality while maintaining flexibility to adapt. The innovative project will be implemented in partnership with Amazon Web Services.

  • August 2023, Webfleet, Bridgestone’s fleet management solution, announced a strategic partnership with e-fleet solutions provider VEV to boost the commercial electric vehicle (EV) transition. VEV provides a comprehensive fleet solution, helping commercial fleets build a robust fleet management system.

  • June 2023, 25 Volvo e-trucks for climate-friendly container transports in Germany was purchased by Maersk. This aimed to minimize GHG emissions in hinterland container transports and highlights the company's commitment to decarbonizing global logistics and to becoming a net-zero company by 2040 across all business areas and all transport modes.

  • April 2023, Volta Trucks partnered with global finance company DLL to provide financial support. The funding will enable Volta Trucks to offer customers a wide range of financing solutions for the all-electric Volta Zero through the company’s TaaS offering.


The report provides detailed market analysis and focuses on many key aspects, such as leading trucking companies, product types, and product applications. Besides this, it offers insights into the market trends and highlights key industry developments. In addition to the factors mentioned above, the report encompasses several factors that have contributed to the growth of the market over recent years.

An Infographic Representation of Truck-as-a-Service (TaaS) Market

To get information on various segments, share your queries with us

Report Scope & Segmentation



Study Period


Base Year


Estimated Year


Forecast Period


Historical Period


Growth Rate

CAGR of  14.2% from 2023 to 2030


Value (USD Billion)




By Truck Type

  • Light Duty Trucks

  • Heavy Duty Trucks

By Service Type

  • Digital Freight Brokerage

  • Telematics

  • Truck Platooning

  • Rental and Leasing

By End Use

  • Automobiles

  • Machinery

  • Apparels & Footwear

  • Pharmaceutical Products

  • Retail

  • Electronics

  • Petrochemicals

  • Agriculture

  • Building Materials

  • Others

By Geography

  • North America (By Truck Type, By Service Type, and By End Use)

    • U.S. (By End Use)

    • Canada (By End Use)

    • Mexico (By End Use)

  • Europe (By Truck Type, By Service Type, and By End Use)

    • UK (By End Use)

    • Germany (By End Use)

    • France (By End Use)

    • Rest of Europe (By End Use)

  • Asia Pacific ( By Truck Type, By Service Type, and By End Use )

    • China (By End Use)

    • Japan (By End Use)

    • India (By End Use)

    • South Korea (By End Use)

    • Rest of Asia Pacific (By End Use)

  • Rest of the World ( By Truck Type, By Service Type, and By End Use )

Frequently Asked Questions

Fortune Business Insights' research report states that the market was valued at USD 150.72 billion in 2022 and is projected to reach USD 405.03 billion by 2030.

The market is expected to register a growth rate of (CAGR) 14.2% during the forecast period 2023-2030.

The growing focus on sustainability is poised to drive the market growth.

North America led the market in 2022.

Convoy Inc. is the leading player in the market.

Seeking Comprehensive Intelligence on Different Markets?
Get in Touch with Our Experts

Speak to an Expert
  • 2017-2030
  • 2022
  • 2017-2021
  • 200

Personalize this Research

  • Granular Research on Specified Regions or Segments
  • Companies Profiled based on User Requirement
  • Broader Insights Pertaining to a Specific Segment or Region
  • Breaking Down Competitive Landscape as per Your Requirement
  • Other Specific Requirement on Customization
Request Customization Banner

Automotive & Transportation Clients


Client Testimonials

“We are quite happy with the methodology you outlined. We really appreciate the time your team has spent on this project, and the efforts of your team to answer our questions.”

- One of the largest & renowned medical research centers based in the U.S. on a report on the U.S. NIPT Market.

“Thanks a million. The report looks great!”

- Feedback from a consultant on a report on the U.S. Beef Market.

“Thanks for the excellent report and the insights regarding the lactose market.”

- Brazil based company specializing in production of protein ingredients.

“I liked the report; would it be possible to send me the PPT version as I want to use a few slides in an internal presentation that I am preparing.”

- Global Digital Services Agency on a report on the Global Luxury Goods Market.

“This report is really well done and we really appreciate it! Again, I may have questions as we dig in deeper. Thanks again for some really good work.”

- U.S.-based biotechnology company focussing on treatment of chronic pain.

“Kudos to your team. Thank you very much for your support and agility to answer our questions.”

- Europe-based provider of solutions to automate data centre operations.

“We appreciate you and your team taking out time to share the report and data file with us, and we are grateful for the flexibility provided to modify the document as per request. This does help us in our business decision making. We would be pleased to work with you again, and hope to continue our business relationship long into the future.”

- India-based manufacturer of industrial and specialty intermediates with a strong global presence.

“I want to first congratulate you on the great work done on the Medical Platforms project. Thank you so much for all your efforts.”

- One of the largest cosmetics company in the world.

“Thank you very much. I really appreciate the work your team has done. I feel very comfortable recommending your services to some of the other startups that I’m working with, and will likely establish a good long partnership with you.”

- U.S. based startup operating in the cultivated meat market.

“We received the below report on the U.S. market from you. We were very satisfied with the report.”

- Global hearing aids manufacturer.

“I just finished my first pass-through of the report. Great work! Thank you!”

- U.S. based solar racking solutions provider.

“Thanks again for the great work on our last partnership. We are ramping up a new project to understand the imaging and imaging service and distribution market in the U.S.”

- World’s leading advisory firm.

“We feel positive about the results. Based on the presented results, we will do strategic review of this new information and might commission a detailed study on some of the modules included in the report after end of the year. Overall we are very satisfied and please pass on the praise to the team. Thank you for the co-operation!”

- Germany based machine construction company.

“Thank you very much for the very good report. I have another requirement on cutting tools, paper crafts and decorative items.”

- Japanese manufacturing company of stationery products.

“We are happy with the professionalism of your in-house research team as well as the quality of your research reports. Looking forward to work together on similar projects”

- One of the Leading Food Companies in Germany

“We appreciate the teamwork and efficiency for such an exhaustive and comprehensive report. The data offered to us was exactly what we were looking for. Thank you!”

- Intuitive Surgical

“I recommend Fortune Business Insights for their honesty and flexibility. Not only that they were very responsive and dealt with all my questions very quickly but they also responded honestly and flexibly to the detailed requests from us in preparing the research report. We value them as a research company worthy of building long-term relationships.”

- Major Food Company in Japan

“Well done Fortune Business Insights! The report covered all the points and was very detailed. Looking forward to work together in the future”

- Ziering Medical

“It has been a delightful experience working with you guys. Thank you Fortune Business Insights for your efforts and prompt response”

- Major Manufacturer of Precision Machine Parts in India

“I had a great experience working with Fortune Business Insights. The report was very accurate and as per my requirements. Very satisfied with the overall report as it has helped me to build strategies for my business”

- Hewlett-Packard

“This is regarding the recent report I bought from Fortune Business insights. Remarkable job and great efforts by your research team. I would also like to thank the back end team for offering a continuous support and stitching together a report that is so comprehensive and exhaustive”

- Global Management Consulting Firm

“Please pass on our sincere thanks to the whole team at Fortune Business Insights. This is a very good piece of work and will be very helpful to us going forward. We know where we will be getting business intelligence from in the future.”

- UK-based Start-up in the Medical Devices Sector

“Thank you for sending the market report and data. It looks quite comprehensive and the data is exactly what I was looking for. I appreciate the timeliness and responsiveness of you and your team.”

- One of the Largest Companies in the Defence Industry
We use cookies to enhance your experience. By continuing to visit this site you agree to our use of cookies . Privacy.