Vitamins and Minerals Premix Market Size, Share & Industry Analysis, By Type (Vitamin & Mineral Blend, Vitamins, and Minerals), By Form (Dry and Liquid), By Application (Food and Beverages [Bakery Products, Beverages, Dairy Products, Cereals and Others], Healthcare [Nutritional Products and Dietary Supplements], Animal Feed, and Cosmetics & Personal Care), and Regional Forecast, 2025-2032

The global vitamins and minerals premix market size was valued at USD 2,752.61 million in 2024. The market is projected to grow from USD 2,940.98 million in 2025 to USD 4,961.14 million by 2032, exhibiting a CAGR of 7.76% during the forecast period.

Premixes are complex mixtures made of minerals, vitamins, trace elements, and other nutritional additives to incorporate in food and feed applications. The global demand for dietary supplements and functional food products has increased considerably in the past few decades. This can be attributed to the increased inclusion of protein-rich and healthy food in daily diets, rising per capita income of consumers, and surging focus of market players toward innovation in the food premixes sector.  Koninklijke DSM N.V., Corbion N.V., Vitablend Nederland BV, Hexagon Nutrition Ltd., and Barentz International BV are the major players operating in the market.

MARKET DYNAMICS

MARKET DRIVERS

Rise in Incorporation of Functional Ingredients in Animal Feeds to Fuel Market Growth

The incorporation of functional ingredients in animal feed products has been one of the significant factors fueling the global vitamins and minerals premix market growth. This trend is driven by a growing focus on enhancing animal welfare and health as well as the performance of livestock. Lack of essential nutrients in animals and pets can lead to deficiencies impacting physiological health and comfortable aging. Therefore, premixes help in ensuring that food meets the animal’s or pet’s nutrient requirements as the sole food source. Vitamin and mineral premixes are instrumental in offering a blend of essential nutrients that are of high quality and are nutritionally balanced. Manufacturers are responding to this rising demand by expanding their geographical base and increasing production capacity.

• For instance, in May 2023, Koninklijke DSM N.V., a Dutch multinational corporation, expanded its base and built a next-generation nutritional premix plant in Tonganoxie, Kansas. The new plant would provide the pet food industry with high-quality nutritional premixes for use in branded pet nutrition.

MARKET RESTRAINTS

Strict Regulations on Safety Standards and Quality to Hamper Product Sales

The various government regulatory bodies assessing the product quality of food premixes across the globe carefully monitor the quality of the ingredients used and focus on manufacturing practices in order to identify if they comply with the current Good Manufacturing Practice (GMP) regulations to safeguard the overall well-being of the consumers. The growing awareness about the importance of quality and the need for standardization of ingredients used in the manufacturing of various food products, whether used for domestic consumption or international trade, are some of the crucial factors taken into consideration. These regulatory bodies strictly monitor the quality and amount of ingredients used for manufacturing the premixes.  These factors pose significant restraints on the full growth potential of the market.

MARKET OPPORTUNITIES

Development of Plant-based Premixes to Pave Innovative Opportunities in the Market

As plant-based foods become mainstream and consumers demand fuel for meat alternatives, it simultaneously triggers demand for plant-based food premixes. The rise in the aging population, increasing scientific evidence associated with the benefits of nutritional supplementation, and the growing trend toward consuming fortified foods and beverages instead of capsules and pills have intrigued consumers' interest in incorporating nutrient premixes such as vitamins and minerals to support their daily diet. Various manufacturers are pondering this sector by introducing plant-based premixes. For instance, in July 2021, European ingredients supplier Prinova launched a plant-based premixes range for dairy alternative products to help manufacturers cater to rising vegan consumers and other consumers trying to avoid or cut back on dairy.

VITAMINS AND MINERALS MARKET TRENDS

Trend of Using Premix in Functional Food Categories is Emerging

Over the last few years, consumers have become aware of what goes in their food and beverages, and are seeking healthy ingredients, which has increased the demand for vitamins and minerals premix over the last few years. Moreover, as the application areas of functional food and beverages are expanding to targeted nutrition and sports nutrition practices, the demand is expected to flourish over the next few years.

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Segmentation Analysis

By Type

Vitamins Segment Dominates Market Owing to Rising Demand for Fortified Foods and Dietary Supplements

Based on type, the market is classified into vitamin & mineral blends, vitamins, and minerals.

The vitamins segment dominates the market, owing to rising demand for fortified foods and dietary supplements and rising health consciousness among consumers. As people are becoming more aware of the importance of nutrition in maintaining overall well-being, there is a rise in consumer preferences for products that provide essential vitamins. This trend is majorly observed in developed regions where consumers actively seek fortified food products to address nutritional gaps in their diets, further fueling the demand for vitamin premixes.

The vitamins & minerals blend segment is expected to witness the fastest growth in the global vitamins and minerals premix market. One of the major advantages of blend premixes is that they offer a combination of essential nutrients in a single product. Moreover, combining specific minerals and vitamins can further enhance product effectiveness, which may lead to better health benefits and absorption.

By Form

Dry Segment Dominates Market as it Offers Stability and Long Shelf Life

Based on form, the market is classified into dry and liquid. 

The dry segment accounted for a major share of the global market. The dry form offers a long shelf life and more stability than its liquid counterparts. Moreover, this form is less prone to degradation caused by heat and moisture, further making it suitable for manufacturers to incorporate in various applications.

The liquid segment is expected to witness the fastest growth in the global vitamins and minerals premix market. The liquid form offers tailored doses and formulations in order to address specific health concerns. The liquid segment further makes it easier to incorporate into healthy drinks and beverages, making them convenient for consumers.

By Application

Food and Beverages Segment Dominates Owing to Increasing Health Awareness

On the basis of application, the market is sub-segmented into food and beverages, healthcare, animal feed, and cosmetics & personal care.

The food and beverages segment dominated the global market. The food and beverages segment includes bakery products, beverages, dairy products, cereals, and others. Nowadays, with hectic schedules and busy lifestyles, there is high exposure of consumers toward processed food products. This makes it difficult to maintain ideal levels of minerals and vitamins for daily intake. Lower levels of essential nutrients significantly impact the consumer’s well-being and health. Therefore, in such scenarios, the food and beverage products are usually fortified with necessary nutrient premixes, such as vitamins & minerals, which further play an important role in offering ideal levels of essential nutrients and convenience.

The animal feed segment is expected to grow significantly in the forecast period, owing to rising demand for animal protein, adoption of more intensive farming practices, and rising awareness of animal nutrition and health.

Vitamins and Minerals Premix Market Regional Outlook

By geography, the market is categorized into North America, Europe, Asia Pacific, South America, and the Middle East & Africa.

North America

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North America has been one of the major markets for dietary supplements and nutraceuticals.  Consumers in the region are well aware of the importance of a healthy diet, and to fulfill this requirement, they rely on various supplements, which, in turn, contribute to North America’s vitamins and minerals premixes market growth. According to a research article published in the European Journal of Clinical Nutrition in 2020, the prevalence of vitamin D deficiency in individuals in the U.S. was recorded to be 5.6%, while in Canada, it was reported to be 7.4% in 2020. This has significantly urged the consumers in these countries to shift their focus toward health-promoting supplements, thereby increasing the uptake of dietary supplements to support their health. The U.S. accounted for the major share in the North American vitamins and minerals premix market, which can be mainly attributed to the growing usage of dietary supplements for keeping health ailments at bay.

Europe

The European bakery industry is heading toward healthier aspects, with functional/fortified bakery products gaining a significant share of the market. Over the years, wheat‐based products, such as biscuits and breads, have been widely used for delivering health benefits to consumers via flour fortification. The incorporation of micronutrients such as vitamins and minerals enhances the nutritional attributes of these products. Major market players are incorporating these premixes in their food products to enhance the nutritional quality of their products. For instance, in July 2022, Dina Foods, a U.K.-based bakery, confectionery, and savory production business, expanded its flatbreads range and launched Tannour flatbread. The new product is fortified with vitamin D and has a number of health claims, such as being low in sugar and having no added artificial colors or flavors. In addition, various consumers are becoming more cautious about the amount of their bakery product intake, with wheat being viewed as an ingredient to be avoided due to its high gluten content. This has resulted in the introduction of bread products that exhibit better nutritional performance with higher fiber content and have gut-health-boosting properties. Along with this, the introduction of whole wheat, whole grain, non-allergen, gluten-free, sugar-free, and low-fat products has driven the demand for functional bakery premixes in the region.

Asia Pacific

Asia Pacific dominates the global vitamins and minerals premixes market, holding a significant share of 37.40% in 2024. In Australia, China, India, and Japan, there lies a significant potential for health supplements and functional foods to flourish. One of the prominent factors driving the growth potential in the Asia Pacific vitamin mineral premixes market is the exponentially rising number of individuals in Asian countries, followed by the high aging population. China and Japan represent the primary countries witnessing functional food market expansion and benefit from better awareness about health and wellness. Another important factor driving the Asia Pacific functional food demand is the growing health-savvy population, especially the millennials who seek products that are indulgent without the extra calories. The recent increase in discretionary income of the middle-class population, along with their growing interest in sports nutrition, further supports the demand for food premixes, such as vitamins and minerals used for manufacturing sports drinks and energy bars. Furthermore, in low-income developing nations, the demand for affordable dietary supplements is high, which presents an opportunity for manufacturers and governments to collaborate in delivering nutrition by food fortification as a strategy to overcome malnutrition and keep diseases at bay.

South America

The demand for nutraceuticals is growing rapidly in South American countries as consumers are paying more attention to dietary supplements, especially vitamins and amino acids, for having a healthy diet and lifestyle. According to the Latin American Alliance for Responsible Nutrition (ALANUR) survey conducted across South America in 2020, nearly 50% of urban Chileans and nearly 59% of Brazilians consumed nutritional supplements regularly. The top consumed supplement products in Brazil were vitamins (42%), minerals (27%), botanical supplements (22%), and proteins (28%), while in Peru, minerals (58%), vitamins (49%), and proteins (14%) were consumed. Therefore, the demand for vitamins and nutrient-rich dietary supplements is anticipated to increase in the region, fueling the demand for vitamin & mineral premixes.

Middle East & Africa

One of the significant factors influencing the Middle East & Africa vitamin-mineral premixes market is the food fortification trends, especially in African countries, owing to the rising incidences of malnutrition and food insecurity. Food fortification plays a significant role in closing the nutrient deficiency gaps. Thus, as consumers continue to focus on personal well-being, manufacturers are introducing new products with enhanced benefits to cater to their evolving demands, and this is anticipated to pave opportunities for the vitamins and minerals premixes sector to grow. For instance, in February 2019, Agthia Group PJSC, one of the Abu Dhabi-based food and beverage companies, unveiled a new vitamin D-fortified flour, “Grand Mills Vitamin D.” The new product is a multipurpose fortified flour containing 100% of the total daily requirement of vitamin D.

COMPETITIVE LANDSCAPE

Key Industry Players

Growing Focus on Base Expansion Strategies to Obtain Competitive Advantage

The global vitamin and minerals premix market is competitive and fragmented, with large food premix companies and small players competing against each other to expand their market share. Some of the major players in the mineral premixes industry include Koninklijke DSM N.V., Corbion N.V., Vitablend Nederland BV, Barentz International BV, and Corbion NV, among others. Expansion of the market presence in other territories and innovation, followed by new product development, are the two main strategies that key players in the global vitamins and minerals premix industry adopt to achieve market growth.

• For instance, in November 2022, De Heus a.s., a nutritional supplier of compound feed, premixes, and concentrates, expanded its business across Indonesia, Vietnam, Myanmar, and India and also inaugurated a feed mix production plant at the Song May Industrial Park, Dong Nai, Vietnam.

LIST OF KEY VITAMINS AND MINERALS PREMIX COMPANIES PROFILED

• Koninklijke DSM N.V. (Netherlands)


• Corbion N.V. (Netherlands)


• Vitablend Nederland BV (Netherlands)


• Hexagon Nutrition Ltd. (India)


• Barentz International BV (Netherlands)


• SternVitamin GmbH & Co. KG (Germany)


• Nutreco N.V. (Netherlands)


• Farbest-Tallman Foods Corporation (U.S.)


• Zagro Singapore Pte Ltd (Singapore)


• Wright Enrichment Inc. (U.S.)

KEY INDUSTRY DEVELOPMENTS

• December 2024: MIAVIT, a Germany-based animal nutrition company, expanded its operations with the opening of a new premix production facility in Kemalpaşa, İzmir, Türkiye.


• September 2023: Fermenta Biotech Limited (Fermenta) inaugurated its premix plant in Himachal Pradesh, India. The new facility would offer tailor-made premixes for industries including dietary supplements, Ready To Use Supplementary Food (RUSF), staple food fortification, bakery and confectionery, and beverages.


• March 2022: Sternvitamin GmbH & Co. KG launched micronutrient premixes, which help promote mental health and cognitive performance.


• September 2021: SternVitamin introduced new offerings to its product portfolio of premixes. SternVitalityV and SternDefenceV are the two products filled with vitamins, minerals, botanicals, and B vitamins.


• September 2021:  BASF West Africa partnered with EDCEL Limited to launch the vitamin A premix for edible oils. This will give millers under the MSMEs enterprise access to an affordable pack size of vitamin A with which they can fortify edible oils irrespective of the quantities produced.

REPORT COVERAGE

The global vitamins and minerals premix market analysis provides market size & forecast by all the segments included in the report. It includes details on the market dynamics and market trends expected to drive the market in the forecast period. It offers information on key regions/countries, key industry developments, new product launches, and details on partnerships, mergers & acquisitions in key countries. It covers a detailed competitive landscape with information on the market share and profiles of key players.

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Report Scope & Segmentation