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The broadcast equipment market size was USD 5.71 billion in 2021 and is projected to grow from USD 6.24 billion in 2022 to USD 19.40 billion by 2029, exhibiting a CAGR of 17.6%. Based on the analysis, the global broadcast equipment market growth exhibited a decline of -2.6% in 2020 compared to 2019. The global COVID-19 pandemic has been unprecedented and staggering, with the market experiencing lower-than-anticipated demand across all regions compared to pre-pandemic levels.
Broadcasting is the distribution of video and audio content to the dispersed audience by any electronic communications medium. It is typically distributed by the electromagnetic frequency or radio frequency in one to many models. Over the years, air broadcast activity has been generally associated with television and radio. In recent years, both television and radio broadcasting activity have been operated by cable networks such as optical fiber cable networks. Broadcasting equipment includes various automated devices, which are dedicated to the transmission of video and audio content. The broadcasting equipment typically includes amplifiers, Antennas, video servers, modulators, transmitters & repeaters, encoders, and switches.
Technological advancements have intended the broadcasters to provide ultra-high definition output to their premium subscribers, which in turn in surging the market growth. Additionally, the increase in digital channels and the demand for 8K for sports telecasting and 4k for news is creating and impetus for the market size.
Closure of Production Facilities Negatively Affected Market Growth
The broadcast equipment market is expected to see a moderate decline in 2020 and show growth going forward in the pandemic. According to International Trade Association for Broadcast & Media Technology (IABM), the broadcast and media industry, is affected with the due to the cancellation of media events, sports, and advertising in the 1st and 2nd quarter of 2020. This has ultimately disrupted the sale of broadcast equipment which affected the overall revenue generated for the global market.
However, post the 3rd & 4th quarter, growing use of mass communication for delivering information all over the world has leading to the sudden increase in installation of a broadcasting constellation in residential and commercial and industrial spaces, like residential buildings, government houses, railway stations, and private offices. Countries like China, India, U.S., Germany, Saudi Arabia, South Africa, and others are experiencing exponential improvement in the utilization of cable transmission and dish antennas which has increased the implementation of the broadcasting system.
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Advancement in Broadcasting Technology to Propel Market Progress
Due to the collaborative use of internet and satellite broadcasting technology in smartphones, users truly changed the future of broadcasting technology. While technological advancement is still going on with the expansion of television and the internet to explore content on servers, end users have many options to explore the content on servers. Generally, most people use the television satellite to watch various series and news. Satellite technology changed the broadcast industry with lots of positive outcomes. One can travel worldwide and still access its favorite content without limiting cross borders. The combination of the internet with satellite gives the option of forwarding and rewinding content to consumers, making a better experience. The ongoing advancement in the broadcasting industry is propelling the broadcast equipment market globally.
Emergence of OTT Services to Propel Market Progress
Most online video and audio content consumers in emerging countries are shifting their focus toward the internet based over the OTT platform to watch various online series, movies and hear podcasts and songs. Over-the-Top video and audio platforms becomes part of daily life for viewers. In densely populated countries such as India, there is a growing number of viewers adapt OTT services. The streaming platforms such as MX Player, Zee 5, Alt Balaji, VooT, Sony LIV, Hotstar, Amazon Prime, and Netflix have gained more popularity in India. The increasing number of online viewers and rising demand for attractive subscription plans for OTT platform drives the market globally.
High Initial Investments and Lack of Skilled Workers Hinder the Market.
Broadcasting equipment has rapidly become popular in the last few years. However, the initial cost of the single unit of the products cables, video servers, and dish antennas is much higher than the conventional equipment. Furthermore, replacing the existing broadcasting system and the adoption of new broadcast equipment technology is not affordable for small service providers. Moreover, various problems such as cyber-attack and problems from external threats restrain the market globally. Furthermore, problems, such as the lack of skilled labor for the operation of manufacturing of equipment such as encoders and transmitters, which needs more precision, may hinder the market growth during the forecast period.
Analog Broadcasting is Dominating Segment Attributed to Heavy Traditional Broadcasting System Adoption
The analog technology is top revenue generating segment in 2021 and will follow this trend in forecast period due to the increasing adoption of traditional analog broadcasting technology. It is Due to the growing use of analog transmitters and receivers with traditional switches system, the analog broadcasting technology flourishing in the market. Due to this analog broadcasting segment shows lucrative growth opportunities which will drive the market.
The Digital broadcasting segment grows with higher CAGR in the forecast period, owing to the ongoing digitization in the media and entertainment industry.
By Technology, the broadcast equipment market is segmented into analog broadcasting and digital broadcasting.
Television Segment to Dominate Backed by Rising Consumer Inclination Towards Visual Content
The requirement for real-time telecast of a program on television set has been growing due to its high audio-visual benefits. It can deliver video and audio content, which is more comfortable for consumers to understand. Due to the increasing demand for live content broadcasting, the television segment generates the highest revenue in year 2021, and it will continue this trend during the forecast period. However, the television segment is expected to showcase the higher CAGR during the forecast period due to its benefits. By application, the broadcast equipment market is segmented into the television and radio segment.
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Dish Antennas Segment to Dominate Backed by Heavy Demand for Dish Antennas Among Domestic Customers
Due to the lots of benefits of Dish Antennas in the household application, the residential segment generates prominent revenue in 2021. Major customers are selecting the dish antennas system, which drives the global market. The switches segment follows this trend in the prediction period globally. Furthermore, the total number of items sales for dish antennas in industrial, commercial and residential sectors is very huge as the utilization of dish antennas is very common, which will create opportunities in the market globally.
However, the video server segment showed the highest CAGR in the estimated period. Due to various factors such as the emergence of online video consumption and over-the-top services.
By equipment, the market is classified into Dish Antennas, Switches, Video Servers, Encoders, Transmitters and Repeaters, and other Products. Therefore, the residential industry is estimated to hold the highest broadcast equipment market share in the near future.
Asia Pacific Broadcast Equipment Market Size, 2021 (USD Billion)
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APAC market size generated revenue of USD 3.01 billion in 2021 and it is anticipated to hold the highest market share in the market globally throughout forecast period. The growing use of video servers and dish antennas in individual consumer and commercial sectors spurs the market growth in APAC region. Apart from this, not only the top key players but the local and regional players are apprehending various strategies that are reinforcing the sales of the broadcast equipment.
China Produce Higher Revenue in 2021 and Exhibits Highest Growing Segment During The Forecast Period.
China had produced higher revenue in year 2021 and it is predicted that the China will become highest growing country in the world throughout the forecast period. China has the advanced production facility of broadcast equipment’s transmitters and receivers. It is increasingly acquiring upcoming trends of mass communication in regular commercial and residential applications, which will boost the utilization of the market in the country. Moreover, China is hub for production of broadcast hardware in the world, and top companies in the country had adopt various technologies such as business expansion, partnership and collaboration which is responsible for the growth of the broadcast equipment market in the estimated period.
The availability of top key players, the increasing demand for television, Asia-Pacific is the higher growing segment in the estimated period, it is due to the availability of top key players in India and China. Furthermore, the increasing number of SME equipment manufacturers in emerging countries like China, Japan, South Korea and Australia are contributing to boosting the market in APAC region. In addition, some government bodies such as broadcasting ministry are increasingly taking interest such made in India program and “Atmanirbhar Bharat” in India that will drive the market and broadcasting equipment market growth in the region.
Furthermore, In case of North America, U.S. market is booming due to increasing adoption of new technology in the domestic sector in the U.S. it is responsible for the market's growth.
In Europe region, Germany dominates the overall Europe regional market in the year 2021 and is predicted to follow this trend in the forecast period. In addition, Germany estimated the higher CAGR in the predicted period due to the country's large production units of broadcasting equipment.
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Due to the slower and less adoption of new technology in broadcast equipment and the less availability of skilled worker which are required for operating manufacturing plants of broadcasting device. The market growth in the Middle East & Africa, and South America is moderate, due to moderate and ongoing adoption of new technology in the market.
CommScope Focus on Increasing their Regional Presence
From the top players broadcast equipment industry, Commscop holds the highest market share in the market globally. This factor is because the company is main manufacturer of transmitters and encoders, which is the broadcasting equipment's main component of the broadcasting equipment. Also, this company provides basic raw materials to other companies in global market. Furthermore, players such as CommScop, Cisco System Inc., Evertz Microsystems Ltd., Global Invacom Group Limited, Grass Valley, AvL Technologies Inc., ACORDE Technologies S.A, Clyde Broadcast, ETL Systems Ltd., Eletec Broadcast Telecom S.A.R.L, Sencore, EVS Broadcast Equipment, and others have erected there production plants in the various countries. Furthermore, lots of players are majorly focusing on product development and launches, acquisitions, and partnerships with various SME companies to expand their regional presence.
List of Key Companies Profiled:
An Infographic Representation of Broadcast Equipment Market
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The global broadcast equipment market report provides a detailed analysis of the global market and focuses on key aspects such as leading companies, product/service types, and leading end-use industries of the product. Besides this, the report offers insights into the market trends and highlights the key industry developments. In addition to the aforementioned factors, the report encompasses several factors contributing to the growth in recent years.
Value (USD Billion)
Fortune Business Insights says that the market stood at USD 5.71 billion in 2021.
In 2029, the global market is expected to be valued at USD 19.40 Billion.
The market is set to exhibit a CAGR of 17.6% during the forecast period (2022-2029).
Asia Pacific is anticipated to be the dominant region, and it stood at USD 3.01 Billion in 2021.
In the Equipment segment, the video server sub-segment is expected to witness the highest CAGR during the forecast period.
The increasing adoption of advanced broadcast equipment technology in the broadcasting sector is the global market's key trend.
increasing adoption of the OTT platform drives the Market.
CommScop, Cisco System Inc, Evertz Microsystems Ltd., Global Invacom Group Limited, Grass Valley, AvL Technologies Inc., ACORDE Technologies S.A, ETL Systems Ltd., Clyde Broadcast, Sencore, Eletec Broadcast Telecom S.A.R.L, EVS Broadcast Equipment, and others are the top players in the market.
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