Non-Alcoholic RTD Beverages Market Size, Share & Industry Analysis, By Product Type (Fermented Beverages [Dairy-based Beverages and Others] and Non-Fermented Beverages [Fruit and Vegetable Juices, Dairy Beverages, Sports and Energy Drinks, Functional Water, Carbonated Soft Drinks, and Others]), By Packaging (Bottles, Cans/Tins, Tetra Packs, and Others), By Distribution Channel (Supermarkets/Hypermarkets, Specialty Stores, Convenience Stores, Online Retail, and Others) and Regional Forecast, 2026-2034

The global non-alcoholic RTD beverages market size was valued at USD 804.87 billion in 2025. The market is projected to grow from USD 847.69 billion in 2026 to USD 1,412.21 billion by 2034, exhibiting a CAGR of 6.59% during the forecast period.

Non-alcoholic RTD beverages include fermented drinks (kombucha, kefir), dairy-based beverages, fruit/vegetable juices, functional water, sports & energy drinks, carbonated soft drinks, and others. Consumers increasingly choose RTD formats due to convenience, improved nutritional profiles, functional benefits, and growing availability across both modern and digital retail channels. Product development is accelerating due to the health-and-wellness megatrend, alongside premiumization in flavors, sustainable packaging, and functional enhancements. The global non-alcoholic RTD beverages market, dominated by North America, is expected to grow steadily owing to shifting consumer preferences toward plant-based and natural ingredients that offer functional and health benefits, including essential vitamins and minerals. Energy drinks and other ready-to-drink (RTD) categories have expanded across a wide range of distribution channels, including convenience stores and online retailers, reflecting a diversifying consumer base.

Major players dominate the market, including The Coca-Cola Company, PepsiCo, Nestlé, Danone S.A., and Red Bull GmbH, which led through extensive brand portfolios, global bottling networks, and strong innovation pipelines.

MARKET DYNAMICS

Market Drivers

Consumers' Growing Inclination Toward Active Lifestyles Augments Market Growth

Rising consumer preference toward physical and health-related fitness activities is a major factor surging the demand for sports and energy drinks in the market. Consumers opt for energy drinks due to their claims of improving endurance, performance, and alertness. Therefore, several companies operating in the market focus on providing zero-calorie and low-sugar functional energy drinks to meet the increasing global non-alcoholic RTD beverages market demand.

• For instance, in January 2023, Prime Hydration, LLC, a company offering sports drinks, drink mixes, and energy drinks, launched a new energy drink named Prime Energy, which contains 200mg of caffeine and zero sugar.

Market Restraints

High Sugar Content in Fruit Juices, Energy Drinks, and Other Non-alcoholic RTD Beverages May Hamper Product Demand

Non-alcoholic drinks, such as sports and energy drinks, fruit juices, and carbonated soft drinks, contain high amounts of sugar. Therefore, more concentrated sugar and calories in fruit juices and carbonated drinks can lead to obesity and inappropriate weight gain. Furthermore, the American Diabetes Association recommends people with diabetes avoid high-sugar beverages to help keep their blood sugar level down, and thus refrain from consuming such drinks, impeding the non-alcoholic RTD beverages market growth.

• According to the U.S. Department of Agriculture (USDA), carbonated drinks contain about 11g of sugar per 100 g.

Market Opportunities

Expansion of Functional RTD Beverages to Shape the Industry

Expansion of functional ready-to-drink (RTD) beverages offers substantial growth prospects in the global market by addressing the rising demand for health-focused, convenient options enriched with vitamins, probiotics, antioxidants, and adaptogens. Moreover, consumers' shifts toward active lifestyles and health consciousness boost functional RTDs such as energy, sports, and fortified waters, which claim benefits in immunity, energy, and stress reduction. Retail expansion, e-commerce, and DTC channels further accelerate access in tier-two cities and emerging markets.

Non-Alcoholic RTD Beverages Market Trends

Clean-Label & Transparency-Driven Beverage Development to Offer New Prospects

Consumers increasingly demand simple ingredient lists, minimal processing, and clarity on sourcing, leading to the expansion of clean-label RTD beverages. Transparency now includes details such as the origin of fruit, the type of fermentation used, caffeine sources, and whether the product is cold-pressed or heat-pasteurized. Brands highlight “only 5 ingredients,” “non-GMO,” “no preservatives,” and “no artificial colors or flavors” to strengthen trust.

• For instance, in November 2025, Fresh Union, a fresh produce trader based at New Covent Garden Market in London, launched a new cold-pressed juice brand called "FU We Make Juice." The initial lineup features single-fruit cold-pressed juices, including lime, lemon, orange, and apple, with pineapple added soon after. All juices are produced and bottled in-house using fruit sourced exclusively from New Covent Garden Market, emphasizing freshness and no additives.

Download Free sample to learn more about this report.

SEGMENTATION ANALYSIS

By Product Type

Increased Consumption of Carbonated Drinks Leads the Non-fermented Drinks Segment

Based on product type, the market is segmented into fermented beverages (dairy-based beverages and others) and non-fermented beverages (fruit and vegetable juices, dairy beverages, sports and energy drinks, functional water, carbonated soft drinks, and others).

The non-fermented beverage segment held the dominant share of the global market in 2025. The non-fermented beverage segment comprises sub-segments such as fruit and vegetable juices, non-fermented dairy beverages, carbonated soft drinks, and others. The carbonated soft drinks segment is expected to hold a significant share of the non-fermented beverages segment. The growing urbanization and aggressive beverage marketing propel consumers' consumption of carbonated drinks. Furthermore, the availability of various flavors in these drinks also favors market growth. Cola-flavored carbonated drinks are the most popular among millennials. Major players are constantly innovating and creating different flavors owing to the rising popularity of the drinks. For instance, in February 2025, Pepsi launched new zero-sugar indulgent cola flavors, Strawberries ‘N’ Cream and Cream Soda, primarily in the U.K. market through Carlsberg Britvic. These treat-inspired flavors target Gen Z consumers amid rising demand for flavored cola, which grows three times faster than unflavored variants.

Furthermore, non-alcoholic RTD beverages such as fruit juices, functional waters, and non-fermented dairy beverages are also expected to experience a rapid growth in the forecast period. Consumers' inclination toward healthier beverage options, innovative product launches, and rising convenience of consumption are the major factors propelling the demand for such RTD drinks.

The fermented beverages segment emerges as the fastest-growing in the forecast period with a CAGR of 6.88% in 2026.

To know how our report can help streamline your business, Speak to Analyst

By Packaging

Bottles are Preferred Packaging Due to their Portability and Compatibility

On the basis of packaging, the market is segmented into bottles, cans/tins, tetra packs, and others.

Bottles hold approximately 45.12% of the packaging market share in 2025, surpassing cans, tetra packs, pouches, and others due to their portability, resealability, and compatibility with retail displays. This dominance persists across categories such as soft drinks, juices, and functional beverages, supported by consumer preference for visibility and durability during transport.

The tetra packs are anticipated to grow at a CAGR of 7.37% during the forecast period.

By Distribution Channel

Supermarkets/Hypermarkets Dominate Owing to Convenience and Availability of a Wide Variety

Based on distribution channel, the market is categorized into supermarkets/hypermarkets, specialty stores, convenience stores, online retail, and others.

The supermarkets/hypermarkets segment held the largest non-alcoholic RTD beverages market share of 45.57% in 2025. The dominance is owing to easy accessibility to a wide range of products and beverage brands under one roof. Such channels adopt several strategies, such as investments and capitalization, to increase buyers' comfort by offering them an easy shopping experience.

The online retail segment is anticipated to grow at a CAGR of 7.39% during the global non-alcoholic RTD beverages market forecast period.

Non-Alcoholic RTD Beverages Market Regional Outlook

Regionally, the report covers the global market analysis across North America, Europe, Asia Pacific, South America, and the Middle East & Africa.

Asia Pacific

To get more information on the regional analysis of this market, Download Free sample

Asia Pacific accounted for the largest market share of USD 284.85 billion in 2025 and is anticipated to hit USD 521.27 billion by 2034 with a CAGR of 7.09%. The region is known to be the fastest-growing economic powerhouse, encompassing over half of the global population. Rapid changes in economic development, population growth, and urbanization have propelled the regional market growth. The region is also witnessing increasing demand for health and wellness drinks. Consumers are demanding functional beverages and foods, owing to their interest in holistic well-being.

North America

North America remains one of the highest per-capita consumption markets for RTD beverages, led by the U.S. Consumers show a strong preference for energy drinks, RTD coffee, flavored water, functional hydration, and low-/no-sugar beverages. The region is experiencing a shift away from traditional sugary juices toward clean-label, organic, and performance-oriented beverages. Value growth is expected at around 6.77% CAGR in the forecast period.

Europe

Europe’s RTD beverage market is shaped significantly by regulatory pressures, including sugar taxes and reformulation guidelines promoting low-sugar beverages. As a result, brands increasingly develop zero-/low-calorie teas, flavored water, and reduced-sugar juices. Premium beverages command strong demand, particularly glass-bottled mixers, botanical RTD sodas, fruit-infused sparkling water, kombucha, and organic juices. Germany, France, the U.K., and Spain are leading growth contributors, while Italy remains strong for RTD coffee and sparkling beverages. The region is projected to grow at a 5.92% CAGR in the forecast period.

South America

South America exhibits a long-standing cultural affinity for fruit-based beverages, flavored carbonates, and guaraná-infused drinks, particularly in Brazil. Despite economic volatility, the region displays stable demand due to habitual beverage consumption, youthful demographics, and strong street retail culture. Brazil, Argentina, and Chile drive growth in RTD juices, functional water, flavored teas, and energy drinks. Premium cold-pressed juices and kombucha are emerging in urban centers such as São Paulo, Santiago, and Buenos Aires. The region is expected to achieve a 6.38% CAGR with upside from premiumization and continued urbanization.

Middle East & Africa

The Middle East & Africa market is expanding due to rapid urbanization, hot climate conditions, young population demographics, and broadening modern retail networks. Hydration beverages, including enhanced water, flavored water, electrolyte beverages, juices, and sparkling drinks, are strong performers. The Gulf Cooperation Council (GCC), led by the UAE, Saudi Arabia, and Qatar, presents rising demand for premium RTD beverages, health drinks, cold-pressed juices, and functional wellness beverages owing to high disposable incomes and a strong café culture.

COMPETITIVE LANDSCAPE

Key Industry Players

Key Market Players are Adopting Advanced Strategies to Gain Competitive Advantage

The market’s competitive landscape is characterized by brands emphasizing functional benefits to compete with alcoholic drinks, as consumers increasingly prioritize wellness-oriented and convenient beverage options that hold the largest market share. Various regional and international players are consistently adopting advanced strategies to gain a competitive advantage against non-alcoholic RTD beverage players. Many companies are engaging in mergers & acquisitions, partnerships, and collaboration strategies to enter new markets. For instance, in February 2022, PepsiCo Inc., an American multinational food, snack, and beverage corporation, partnered with Starbucks, an American global chain of coffeehouses, to enter the energy drinks market by launching non-alcoholic RTD beverages, Baya Energy, a carbonated beverage. The joint venture helped both companies to identify new and exciting ways to expand their RTD portfolio.

Key Players in the Non-Alcoholic RTD Beverages Market

 List of Key Non-Alcoholic RTD Beverages Companies Profiled

• PepsiCo Inc. (U.S.)
• The Coca-Cola Company (U.S.)
• Nestlé S.A. (Switzerland)
• Danone S.A. (France)
• Red Bull GmbH (Austria)
• Suntory Holdings Limited (Japan)
• Keurig Dr Pepper Inc. (U.S.)
• Asahi Group Holdings Ltd. (Japan)
• Reed’s, Inc. (U.S.)
• Monster Beverage Corp (U.S.)

KEY INDUSTRY DEVELOPMENTS

• July 2025: PepsiCo introduced Pepsi Prebiotic Cola, the first-ever prebiotic beverage in the traditional cola segment. Marking the first major innovation in the category in nearly two decades, this launch blends the iconic cola flavor with functional benefits for gut health.
• May 2025: Milo’s Tea Company, a family-owned business, introduced three new refrigerated beverages for the summer, including strawberry lemonade, raspberry lemonade, and lemon sweet tea. These new offerings build on the brand’s popular refrigerated tea and rapidly expanding lemonade portfolios, made with natural ingredients and free from caffeine, preservatives, artificial flavors, colors, acids, or dyes.
• January 2025: True Citrus expanded its True Lemon portfolio with the launch of new lemonade variants, including triple citrus lemonade, a blend of lemon, orange, and lime, and passionfruit lemonade, among other flavors spotlighted in recent marketing initiatives.
• December 2022: Del Monte Foods, Inc., an American food producer, launched a range of energy drinks in collaboration with Old Tom Gin, a Scotland-based beverage manufacturer. The new range contains 20% real fruit juice, with no added sugar, and is available in flavors such as pineapple, mango, passion fruit and lime, pomegranate, raspberry, blood orange spritz, pineapple, lime and mint, pineapple, grapefruit, and lime and lemon ginger.
• September 2022: Nestlé S.A., a Swiss multinational food and drink processing company, announced plans to launch an RTD beverage that contains cultivated whey. The product is a sustainably sourced dairy alternative option for consumers.

REPORT COVERAGE

The global non-alcoholic RTD beverages market research report analyzes the market in depth and highlights crucial aspects such as global non-alcoholic RTD beverages market trends, market dynamics, prominent companies, investment in research and development, and end-use. Besides this, the report also provides insights into the market analysis and highlights significant industry developments.

To gain extensive insights into the market, Download for Customization

Report Scope & Segmentation