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Europe Plastic Cosmetic Packaging Market Size, Share & COVID-19 Impact Analysis, By Material (Polyethylene, Polypropylene, Polyethylene Terephthalate, and Others), By Product Type (Bottles, Tubes, Jar & Containers, and Others), By Application (Skin Care, Hair Care, Make-up, Fragrances & Deodorants, and Others), and Countries Forecast, 2021-2028

Last Updated: June 03, 2024 | Format: PDF | Report ID: FBI105171



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The Europe plastic cosmetic packaging market size was USD 1,266.7 million in 2020 and is projected to grow from USD 1,299.6 million in 2021 to USD 1,584.0 million in 2028 at a CAGR of 2.9% during the 2021-2028 period. The sudden decline in CAGR is attributable to this market’s demand and growth, returning to pre-pandemic levels once the pandemic is over. The impact of COVID-19 has been unprecedented and staggering, with product witnessing a negative demand shock across all countries amid the pandemic. Based on our analysis, the European market exhibited a decline of 2.97% in 2020.

The growing personal care & cosmetics industry owing to the rising disposable income and consumer awareness towards beauty and cosmetic products, is primarily driving the plastics cosmetic packaging market growth. Moreover, the demand for plastic packaging has increased considerably for the preservation of valuable cosmetic products from outer environmental factors that include heat, moisture, bacteria, and wind. Cosmetic products have always been used for improving features and beautifying external body parts, thereby enabling individuals to look attractive. Frequent routine changes, busy work-life, and inconsistent sleep cycles have increased the consumer shift towards cosmetic products for the well-being of the body. These factors are resulting in flourishing the demand for cosmetic products, which, in turn, is boosting Europe's plastic cosmetic packaging consumption.

Momentary Halt in Manufacturing and Trade Activities during COVID-19 Outbreak Affected Market Growth

The coronavirus pandemic has significantly affected several industries all over the globe resulting in the temporary halt of manufacturing and trade activities. These industries include automotive, building & construction, and consumer goods. The lockdown had restricted the transportation of raw materials and thus severely affected the supply chain of plastic packaging manufacturers. This has further affected the revenue generation of these producers. Moreover, consumers’ demand for cosmetics reduced owing to limited socializing, and this has restricted the market growth. However, the cosmetics industry witnessed some demand for hygiene-focused beauty and personal care items. The demand for sanitizers grew exponentially. To meet the demand, the production of these products was ramped up, thereby resulting in the high consumption of plastics.


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Shift towards Sustainable and Green Packaging to Create More Growth Opportunities

The rising awareness among consumers concerning sustainability and conditions of the environment has increased the demand for eco-friendly packaging. Consumers are becoming conscious of the use of cosmetic products packaged in eco-friendly and recyclable materials. The resistance from consumers regarding the use of conventional packaging has constrained cosmetics manufacturers to invest in green and eco-friendly packaging solutions for the cosmetic industry.

For instance, Colgate-Palmolive launched a product line of vegan-certified toothpaste that is packaged in recyclable plastic tubes across Europe in January 2020. These recyclable tubes are made from high-density polyethylene, which is further layered in various thicknesses and grades while retaining flexibility. Similarly, in May 2019, Unilever developed black plastic bottles that are recyclable. The company developed a new type of black pigment that can be detected by infra-red lights at the material recovery facilities to sort them in different streams. The pigment can be found in Unilever’s TRESemmé and Lynx brands. In addition, the rise of the e-commerce industry is anticipated to provide lucrative growth opportunities.


Surging Awareness of Skincare, Haircare, and Body Care Products to Fuel Market Growth

The rising demand for products such as sun protection & night skin repair creams, fragrances, and hair color is anticipated to propel the demand for plastic packaging for cosmetic products. The cosmetic industry is witnessing a rapid increase in the demand for skincare and derma beauty category products as consumers pursue to improve the look and feel of their skin. The high demand for products that undertook specific skin conditions such as dryness, spots, and acne is supporting the market growth. Moreover, products such as sun protection creams that offer additional benefits such as anti-aging, UV protection, sunburn prevention, and dark-spot reduction are gaining traction among consumers, which will further lead to market growth.


Surging Environmental Concerns and Implementation of Inflexible Regulations to Hamper Growth

Plastic is the most extensively used packaging material in the cosmetics and personal care industry, the majority of which is dumped into landfills. The significant demand for beauty and skincare products packaging made using multi-layered materials to prompt a premium look and increase the product appeal is adding to the ever-growing wastage of plastics. Single-use plastic is the primary packaging used for cosmetic products, and the non-recyclability of these plastics further increases the amount of plastic waste generated. This has led to governmental regulations and several key market players shifting towards sustainable packaging solutions such as paper, glass, and paperboards. The adoption of these materials due to their high recyclability and lower environmental impact is hindering the Europe plastic cosmetic packaging market growth.


By Material Analysis

Polypropylene Segment to Hold Major Share in the Market during the Forecast Period

On the basis of material, the market is segmented into polyethylene, polypropylene, polyethylene terephthalate, and others. The polypropylene segment captured the highest market share in 2020 due to the increasing demand for cosmetic products from consumers. Polypropylene is the most common plastic used for cosmetic packaging as it can be easily molded into suitable shapes. This material provides high strength, durability and is recyclable. It is also available at a lower price resulting in lesser manufacturing cost. Polyethylene is used for products such as bottles having dispensing pumps, caps, closures, mascara capsules, compacts, tubes, films, and liners. This plastic provides durability, resistance to moisture, chemical, and impact, and helps to protect the liquid cosmetic content.

Polyethylene terephthalate (PET) is a lightweight plastic used for rigid or semi-rigid packaging as it is lightweight and flexible. It is preferred for one-time use owing to its higher recyclability. The others segment includes plastics such as polyvinyl chloride (PVC), poly (methyl methacrylate) (PMMA), and acrylonitrile butadiene styrene (ABS) that are used for the manufacturing of products such as tiny containers, cases, tubes, and bottles. These polymers have high chemical resistance, easy processability, and recyclable nature, which are supporting the surging demand for Europe plastic cosmetic packaging.

By Product Type Analysis

Bottles Segment Accounted for Significant Share of the Market in 2020

On the basis of the product type, the market is segmented into bottles, tubes, jars & containers, and others. The bottles segment accounted for the major share of the market due to its high consumption of cosmetic products such as creams, lotions, mascara, concealer, essential oils, sunscreen, and foundation. The rising traction among consumers regarding high beauty standards and good-looking outer appearances is resulting in the rising demand for cosmetic products, thus, leading towards the market growth of Europe plastic cosmetic packaging. Jar & containers are used for storing products such as creams, gel, and powder. Plastics are less resistant to reaction, and they also protect the product from the outer environment.

Plastic tubes are single-layered or multi-layered plastic-based products used to store creams, foundations, and sunscreens as they are lightweight, cost-efficient, durable, and recyclable. The other segment includes sachets, compacts, and palettes that are used to store skin and hair products. These are small container shape structures that include make-up products in small amounts for mobile use and are also available in bigger sizes.

By Application Analysis

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Skin Care Segment to Register Fastest Growth during the Forecast Period

On the basis of application, the market is segmented into skincare, haircare, make-up, fragrances & deodorants, and others. The skin care segment is expected to register the fastest growth owing to the increasing need for skin improvement and to get a younger appearance.  The hair care and fragrances & deodorants segments are expected to exhibit significant growth due to a rise in the usage of products such as hair color, hair serum, and fragrances. The increasing trend of hairstyling and color, hair routine, and applying serums to improve hair strength is supporting the market growth.

The make-up segment is expected to showcase positive growth that can be attributed to the increasing trend of enhancing outer body parts such as the face, hair, and hands, thereby making the person look attractive. The growing consumer shift towards beautifying their looks and features through cosmetics is responsible for the high consumption of make-up products in the market. The others segment includes personal care products such as body care products including shower gels, body washes, soaps, and scrubs, and oral care products including mouthwashes, toothpaste, and flosses that are used for enhancing various body features.


The Europe plastic cosmetic packaging market is estimated to have a value of USD 1,266.7 million in 2020.  The growing demand from the personal care & cosmetics industry owing to the rising disposable income and increasing consumer awareness towards beauty and cosmetic products are some of the primary factors driving the market growth for Europe plastic cosmetic packaging. Germany accounted for the major share and is expected to remain the largest throughout the forecast period due to the high demand from the cosmetic industry. Moreover, the rising individual preference towards improving their personal appearance is surging the demand for cosmetics, which is leading to market growth in Germany.

In the U.K., the market for plastics cosmetic packaging is growing due to the high demand for lower cost and durable cosmetic products for daily use, such as sunscreens, face creams, lipsticks, and foundations. The fast-moving lifestyle of consumers is supporting the market growth for plastic cosmetic packaging to help the individual look healthier. The market growth in France can be attributed to the surging fashion sense and the need to invest more in skincare and make-up among consumers. The presence of a leading fashion industry and a highly disposable economy with the busy lives of consumers are supporting the spurring demand for plastic cosmetic products. According to Cosmetics Europe, France was one of the leading exporters of cosmetics in the region in 2018. The increasing cosmetic exports will create a huge demand for packaging products in France.

Consumer demand due to the improving lifestyle and shift towards high beauty standards is leading the market growth in Italy and Spain. Russia and the rest of Europe have seen a rise in the demand for organic products that enhance features and provide UV protection, reduce aging, and dark-spot is supporting the market positively.


Joint Ventures and Capacity Expansions are Key Strategic Initiatives Implemented by Companies

Key producers operating in the Europe plastic cosmetic packaging market are Amcor plc, and Huhtamäki Oyj. They are adopting growth strategies such as production enhancement, portfolio expansions, new product development, collaborations, and acquisitions to gain a competitive advancement in the market. For example, in October 2020, Berry Global Inc. introduced new Divinity HDPE 2 inch flip-top tube closure that is made from high-density polyethylene (HDPE), and when paired with squeezable polyethylene (PE) tubes, it creates a sustainable single-substrate packaged product.


  • Amcor plc (Switzerland)

  • Huhtamäki Oyj (Finland)

  • ALPLA Group (Austria)

  • Albea Group (France)

  • Aptar, Inc. (U.S.)

  • Berry Global (U.S.)

  • HCP Packaging (China)

  • Berlin Packaging (U.S.)

  • DS Smith (UK)

  • Cosmopak Ltd. (U.S.)

  • LIBO Cosmetics (Taiwan)

  • Other Key Players


  • October 2020: Berry Global Inc. introduced new Divinity HDPE 2-inch flip-top tube closure that is made from high-density polyethylene (HDPE), and when paired with squeezable polyethylene (PE) tubes, creates a sustainable single-substrate packaged product.

  • June 2020: Berry Bramlage, part of Berry Global’s CPI division, introduced a new range of premium jars for cosmetic and beauty products. These jars will be available in 50ml and 75ml sizes.


An Infographic Representation of Europe Plastic Cosmetic Packaging Market

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The market research report provides a detailed analysis of the market and focuses on crucial aspects such as leading companies and applications. Also, it offers insights into market trends and highlights vital industry developments. In addition to the factors mentioned above, the report encompasses various factors that have contributed to the growth of the market over recent years.

In-depth Coverage of Segmentation



Study Period


Base Year


Forecast Period


Historical Period



  Value (USD Million)


   By Material, By Product Type, By Application and Country

By Material

  • Polyethylene

  • Polypropylene

  • Polyethylene Terephthalate

  • Others

By Product Type


  • Bottles

  • Tubes

  • Jar & Containers

  • Others

By Application


  • Skin Care

  • Hair Care

  • Make-up

  • Fragrances & Deodorants

  • Others

By Country

  • Germany

  • UK

  • France

  • Italy

  • Spain

  • Russia

  • Rest of Europe

Frequently Asked Questions

Fortune Business Insights says that the market size was USD 1,266.7 million in 2020 and is projected to reach USD 1,584.0 million by 2028.

In 2020, the market value stood at USD 1,266.7 million.

Registering a CAGR of 2.9%, the market will exhibit steady growth in the forecast period (2021-2028).

The skincare segment is expected to lead this market during the forecast period.

The increasing demand for cosmetic products such as foundation, cream, and lipstick for improving features and beautifying the external body parts is a key factor driving the market growth.

Amcor plc, Huhtamaki Oyj, ALPLA Group, Albea Group, Aptar, Inc., and Berry Global are a few of the leading players in the market.

Germany held the highest share in the market.

The continuous growth in the personal care & cosmetic industry and the rising awareness of skincare, haircare, and body care shall drive the products adoption.

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